{"product_id":"le-serum-jour","title":"Le Sérum Jour - Organic Ceramide Dry Hair Oil","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n    .mda-product-description{\n      font-family:system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif;\n      color:#2c2228;\n      line-height:1.72;\n      background:#fff7fb;\n      border-radius:28px;\n      overflow:hidden;\n      padding:0;\n      margin:0 auto;\n      max-width:980px;\n    }\n\n    .mda-product-description *{box-sizing:border-box;}\n\n    .mda-pd-inner{\n      padding:34px 22px 42px;\n      max-width:900px;\n      margin:0 auto;\n    }\n\n    .mda-pd-hero{\n      background:linear-gradient(135deg,#171115 0%,#3b202e 50%,#b23873 100%);\n      color:#ffffff;\n      border-radius:30px;\n      padding:34px 28px;\n      margin:0 0 28px;\n      position:relative;\n      overflow:hidden;\n      box-shadow:0 22px 54px rgba(105,39,71,.22);\n    }\n\n    .mda-pd-hero:before{\n      content:\"\";\n   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  }\n\n    .mda-pd-bullet{\n      background:#ffffff;\n      border:1px solid rgba(224,128,171,.22);\n      border-radius:18px;\n      padding:14px 15px 14px 44px;\n      position:relative;\n      box-shadow:0 10px 24px rgba(158,66,111,.06);\n      color:#4c3b44;\n      font-size:15px;\n      line-height:1.5;\n    }\n\n    .mda-pd-bullet:before{\n      content:\"✓\";\n      position:absolute;\n      left:15px;\n      top:14px;\n      display:grid;\n      place-items:center;\n      width:22px;\n      height:22px;\n      border-radius:999px;\n      background:#171115;\n      color:#ffffff;\n      font-size:12px;\n      font-weight:950;\n    }\n\n    .mda-pd-quote{\n      background:#171115;\n      color:#ffffff;\n      border-radius:24px;\n      padding:20px 22px;\n      margin:24px 0;\n      box-shadow:0 16px 32px rgba(23,17,21,.14);\n    }\n\n    .mda-pd-quote p{\n      margin:0;\n      color:#fff2f8;\n      font-size:16px;\n      line-height:1.65;\n    }\n\n    .mda-pd-quote strong{\n      color:#ffffff;\n    }\n\n    @media(max-width:760px){\n      .mda-pd-inner{\n        padding:22px 14px 38px;\n      }\n\n      .mda-pd-hero{\n        padding:30px 20px;\n        border-radius:24px;\n      }\n\n      .mda-pd-duo,\n      .mda-pd-actives,\n      .mda-pd-bullets{\n        grid-template-columns:1fr;\n      }\n\n      .mda-pd-intro,\n      .mda-pd-highlight{\n        padding:20px 16px;\n      }\n    }\n  \u003c\/style\u003e\n\u003csection class=\"mda-product-description\"\u003e\n\u003cdiv class=\"mda-pd-inner\"\u003e\n\n\u003cheader class=\"mda-pd-hero\"\u003e\u003cspan class=\"mda-pd-kicker\"\u003eLeave-in dry hair oil\u003c\/span\u003e\n\u003ch2\u003eThe leave-in dry hair oil that protects, nourishes and enhances\u003c\/h2\u003e\n\n\u003cp\u003eA daily dry hair oil, lightweight and non-greasy: the natural leave-in hair treatment designed to nourish the hair fibre, tame frizz, protect from heat and reveal the natural shine of the hair.\u003c\/p\u003e\n\n\u003c\/header\u003e\n\u003csection class=\"mda-pd-intro\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe leave-in dry hair oil to protect, nourish and enhance on a daily basis.\u003c\/strong\u003e Le Sérum Jour by Madame d’Alexis concentrates \u003cstrong\u003eplant ceramides\u003c\/strong\u003e, \u003cstrong\u003eorganic jojoba oil\u003c\/strong\u003e, an \u003cstrong\u003eessential orange blossom wax\u003c\/strong\u003e, natural antioxidants and thermo-protective active ingredients in a lightweight dry oil texture.\u003c\/p\u003e\n\n\u003cp\u003eUnlike a \u003cstrong\u003escalp serum\u003c\/strong\u003e, it is applied to damp or dry hair, only on the lengths and ends, without weighing it down, without leaving a greasy residue and without leaving hair stiff. It is the ideal daily step to smooth the fibre, make styling easier, protect before blow-drying and add shine.\u003c\/p\u003e\n\n\u003c\/section\u003e\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch3\u003e\u003cstrong\u003ePlant ceramides and jojoba oil: the dry hair oil that nourishes without greasing\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cdiv class=\"mda-pd-highlight\"\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlant ceramides\u003c\/strong\u003e help rebuild the lipid barrier of the hair fibre. Applied as a day serum, they help protect the cuticle, limit moisture loss, improve texture and reduce the porosity of sensitised lengths.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOrganic jojoba oil\u003c\/strong\u003e nourishes without greasing, adds suppleness and helps tame the fibre. Its fine texture makes it an ideal active ingredient in a pre-blow-dry serum, as a styling finish or as a daily step on dry ends.\u003c\/p\u003e\n\n\u003cdiv class=\"mda-pd-duo\"\u003e\n\n\u003cdiv class=\"mda-pd-card\"\u003e\n\n\u003cspan class=\"mda-pd-icon\"\u003e01\u003c\/span\u003e \u003cstrong\u003ePlant ceramides\u003c\/strong\u003e\n\u003cp\u003eStrengthen the lipid barrier, protect the fibre, reduce moisture loss and improve manageability.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-card\"\u003e\n\n\u003cspan class=\"mda-pd-icon\"\u003e02\u003c\/span\u003e \u003cstrong\u003eOrganic jojoba oil\u003c\/strong\u003e\n\u003cp\u003eDeeply nourishes the fibre, adds softness and shine, without a greasy effect or overloading.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch3\u003e\u003cstrong\u003eA leave-in dry oil to protect the lengths\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cdiv class=\"mda-pd-highlight\"\u003e\n\n\u003cp\u003eLe Sérum Jour is not rinsed out. It acts as a finishing and protective treatment, to be applied in a small amount on the lengths and ends. Its fluid texture helps smooth the cuticle, control frizz and make the hair softer, brighter and easier to style.\u003c\/p\u003e\n\n\u003cdiv class=\"mda-pd-actives\"\u003e\n\n\u003cdiv class=\"mda-pd-card\"\u003e\n\n\u003cspan class=\"mda-pd-icon\"\u003e01\u003c\/span\u003e \u003cstrong\u003eEssential orange blossom wax\u003c\/strong\u003e\n\u003cp\u003eSeals in moisture, adds suppleness, shine and sensory appeal to the texture.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-card\"\u003e\n\n\u003cspan class=\"mda-pd-icon\"\u003e02\u003c\/span\u003e \u003cstrong\u003eThermo-protective active ingredients\u003c\/strong\u003e\n\u003cp\u003eHelp protect the fibre up to 200°C before blow-drying, straightening, or using a heated styling tool.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-card\"\u003e\n\n\u003cspan class=\"mda-pd-icon\"\u003e03\u003c\/span\u003e \u003cstrong\u003eNatural antioxidants\u003c\/strong\u003e\n\u003cp\u003eProtect the fibre against external aggressors, pollution and oxidation.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch2\u003eDry hair oil vs classic oil: what's the difference?\u003c\/h2\u003e\n\n\u003cdiv class=\"mda-pd-highlight\"\u003e\n\n\u003cp\u003eMost hair oils are greasy oils: rich, heavy, designed for long hold times or very dry hair. They nourish deeply but often leave a greasy residue, weigh down the fibre and require rinsing.\u003c\/p\u003e\n\n\u003cp\u003eA \u003cstrong\u003edry hair oil\u003c\/strong\u003e works differently. Its ultra-lightweight texture penetrates quickly without a greasy film, without residue and without leaving hair stiff. It is applied to damp or dry hair, with a few drops, and works immediately: smoothed cuticle, tamed frizz, revealed shine.\u003c\/p\u003e\n\n\u003cp\u003eLe Sérum Jour by Madame d’Alexis is formulated as a precision \u003cstrong\u003elightweight hair oil\u003c\/strong\u003e, neither too rich for fine hair nor too light for dry hair. The combination of plant ceramides, organic jojoba oil and essential orange blossom wax provides nourishment, protection and shine without compromising on lightness.\u003c\/p\u003e\n\n\u003cdiv class=\"mda-pd-table-wrap\"\u003e\n\n\u003ctable class=\"mda-pd-table\"\u003e\n\n\u003cthead\u003e\n\n\u003ctr\u003e\n\n\u003cth\u003eCriterion\u003c\/th\u003e\n\n\u003cth\u003eClassic oil\u003c\/th\u003e\n\n\u003cth\u003eMadame d’Alexis dry hair oil\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eTexture\u003c\/td\u003e\n\n\u003ctd\u003eGreasy, thick\u003c\/td\u003e\n\n\u003ctd\u003eLightweight, fluid\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eRinsing\u003c\/td\u003e\n\n\u003ctd\u003eOften necessary\u003c\/td\u003e\n\n\u003ctd\u003eLeave-in\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eApplication\u003c\/td\u003e\n\n\u003ctd\u003eLong hold time\u003c\/td\u003e\n\n\u003ctd\u003eDaily\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eResidue\u003c\/td\u003e\n\n\u003ctd\u003eGreasy film possible\u003c\/td\u003e\n\n\u003ctd\u003eZero residue\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eHeat protection\u003c\/td\u003e\n\n\u003ctd\u003eNo\u003c\/td\u003e\n\n\u003ctd\u003eUp to 200°C\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eKey ingredients\u003c\/td\u003e\n\n\u003ctd\u003eVariable\u003c\/td\u003e\n\n\u003ctd\u003ePlant ceramides and organic jojoba oil\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch2\u003eHow to choose your dry hair oil?\u003c\/h2\u003e\n\n\u003cdiv class=\"mda-pd-highlight\"\u003e\n\n\u003cp\u003eNot all dry oils are created equal. The \u003cstrong\u003ebest dry hair oil\u003c\/strong\u003e is not just the one that adds shine: it is the one that protects, nourishes and tames without creating buildup.\u003c\/p\u003e\n\n\u003cdiv class=\"mda-pd-bullets\"\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eRepairing active ingredients\u003c\/strong\u003e: a dry oil without ceramides or protective active ingredients only smooths the surface. Plant ceramides work on the structure of the fibre, not just its appearance.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eThe origin of the ingredients\u003c\/strong\u003e: favour a formula based on organic jojoba oil, structurally close to natural sebum, rather than mineral oils or silicones that create an occlusive film without nourishing.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eHeat protection\u003c\/strong\u003e: essential if you use a hair dryer, straightener or curling iron. Le Sérum Jour protects the fibre up to 200°C thanks to its thermo-protective active ingredients.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eThe silicone-free formula\u003c\/strong\u003e: silicones provide immediate shine but build up on the fibre. A silicone-free dry hair oil nourishes durably without a buildup effect.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eThe right texture\u003c\/strong\u003e: fine hair, 1 drop on the ends. Thick or curly hair, 2 to 3 drops on the lengths and ends. Very dry hair, apply to damp hair to seal in moisture.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch2\u003eWhat you will notice with regular use\u003c\/h2\u003e\n\n\u003cdiv class=\"mda-pd-highlight\"\u003e\n\n\u003cdiv class=\"mda-pd-bullets\"\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eFrom the first application\u003c\/strong\u003e: the fibre is immediately softer, shinier and easier to style. Frizz is tamed, ends are less dry.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eWith daily use\u003c\/strong\u003e: the cuticle looks smoother. Coloured or sensitised hair regains its radiance. Blow-drying is faster, styling is more precise.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eAs part of your routine\u003c\/strong\u003e: the fibre is better protected. The lipid barrier reinforced by plant ceramides reduces moisture loss between washes. The lengths are more resistant to heat and external aggressors.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eDaily step\u003c\/strong\u003e: Le Sérum Jour is used in the morning on damp hair before styling, or in the evening on dry ends for maintenance. 1 to 3 drops are enough.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\n\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch3\u003e\u003cstrong\u003eFor what type of hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cdiv class=\"mda-pd-bullets\"\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eSerum for dry or weakened hair\u003c\/strong\u003e: ceramides help restore the lipid barrier, jojoba nourishes without overloading.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eSerum for curly, wavy and frizzy hair\u003c\/strong\u003e: reduces frizz, softens the fibre and reveals natural definition.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eColour-treated or sensitised hair\u003c\/strong\u003e: it protects the weakened lengths and helps preserve the shine of the colour.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e\n\n\u003cstrong\u003eAll types before blow-drying or straightening\u003c\/strong\u003e: the ideal \u003cstrong\u003esmoothing hair serum\u003c\/strong\u003e, with natural heat protection up to 200°C before using heated tools.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003csection class=\"mda-pd-section\"\u003e\n\u003ch3\u003e\u003cstrong\u003eFormula \u0026amp; commitment\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cdiv class=\"mda-pd-bullets\"\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003e99% ingredients of natural origin.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003eLightweight, non-greasy leave-in dry oil texture.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003ePlant ceramides, organic jojoba oil and essential orange blossom wax.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003eNatural heat protection up to 200°C.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003eSilicone-free and paraben-free.\u003c\/div\u003e\n\n\u003cdiv class=\"mda-pd-bullet\"\u003eMade in Brittany, France.\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003cdiv class=\"mda-pd-quote\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe key step:\u003c\/strong\u003e warm 1 to 3 drops of this \u003cstrong\u003elightweight hair oil\u003c\/strong\u003e between your hands, then apply to the lengths and ends. Use it before blow-drying to protect, or as a finish to smooth the fibre, tame frizz and reveal shine.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/section\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Madame d'Alexis","offers":[{"title":"30 ml","offer_id":51197298508116,"sku":"MASRMJ30","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/6381\/7300\/files\/SERUM_JOUR_ef366f67-58d1-4ebe-95d5-ade2ec692db8.jpg?v=1790072120","url":"https:\/\/www.madamedalexis.com\/en\/products\/dry-hair-oil","provider":"Madame d'Alexis","version":"1.0","type":"link"}