Shampoo and Conditioner for Damaged and Brittle Hair
Split ends, breakage when detangling, rough lengths: damaged hair has lost its lipids and cohesion. Our treatments rebuild it with plant-based ceramides, plant-based keratin, and cationic hyaluronic acid, using organic floral hydrosols instead of plain water.
The regimen consists of three steps: the shampoo to cleanse without drying out the hair, the mask once or twice a week for deep repair, and the day serum to protect the lengths daily.
- 97 to 99% natural ingredients
- Free of sulfates, silicones, and parabens
- Made in France
The Routine
Repair hair fibers and strengthen them for long-lasting results
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Step 1: Clean
El Champú€35.00Wash your hair with this shampoo, enriched with plant-based keratin, to cleanse it without weakening it.
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Step 2: Tratar
The Mask€49.00Then apply the mask twice a week to fill in the gaps, smooth out the cuticles, and restore flexibility.
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Step 3: Massage
Night Serum€35.00At night, massage your scalp with the Night Serum, rich in probiotics and hair-loss-preventing active ingredients, to stimulate hair regeneration overnight. The result: stronger, repaired, and more resilient hair from the root
What hair treatments should you choose for damaged and brittle hair?
Is your hair breaking, splitting, and lacking elasticity? Damaged and brittle hair has lost its structure and natural protection. This may be due to coloring, chemical straightening, repeated straightening, or a lack of proper treatments.
At Madame d'Alexis, we offer a complete regimen of restorative treatments using organic hydrosols and hyaluronic acid to deeply repair, strengthen, and protect your damaged hair.
RepairA ceramide mask to smooth the cuticle and nourish the hair shafts.
StrengthenMild shampoo with plant-based keratin to cleanse without stripping the hair.
RegenerateNight serum to care for the scalp and promote hair vitality.
Our approach: combining intensive nourishing masks, protective serums, and soothing hydrosols to restore the hair shaft’s lipid barrier. Result: stronger hair that’s less brittle and more elastic in 2–3 weeks.
Alexis's "Madame" Routine for Damaged and Brittle Hair
Three complementary treatments to cleanse without stripping the hair, repair the hair shaft, and promote nighttime regeneration.
Shampoo with Hydrosols
Gentle cleansing · 98% natural
★★★★★ 4.9/5 · 159 reviews
- Cleans without drying out
- Plant-based keratin and hyaluronic acid
- Prepare the fabric for the mask
The Face Mask with Hydrosols
Intensive Repair · Ceramides
★★★★★ 4.9/5 · 119 reviews
- Repair the brittle sections
- Plant-based ceramides and precious oils
- Shine and Softness
The Night Serum
Nighttime Regeneration
★★★★★ 4.8/5 · 64 reviews
- It acts on the scalp
- Organic Probiotics and Hydrolats
- Promotes density and vitality
| Product | Tipo | Main Benefit | Key Active Ingredients | Frequency | Price |
|---|---|---|---|---|---|
| Moisturizing and Nourishing Face Mask | Face Mask | Deep repair, nourishment, and strengthening of the hair shaft | Organic hydrosols, plant-based ceramides, cationic hyaluronic acid, orange blossom essential wax, apricot and jojoba oils | 2 to 3 times a week | 49 € |
| Madame d’Alexis Moisturizing Shampoo | Shampoo | Gently cleanses, moisturizes, and protects without causing further damage | Organic floral waters (Damask rose, chamomile, orange blossom), cationic hyaluronic acid, plant-based keratin, prebiotics | 2 to 3 times a week | 35 € |
| Night Repair Serum | Serum | It regenerates the scalp overnight, promotes hair density, and helps reduce hair loss | Organic hydrosols, cationic hyaluronic acid, probiotics, nettle, licorice, oak bark | Diary | 35 € |
Tip: For damaged and brittle hair, opt for a complete routine that includes a moisturizing shampoo to cleanse gently, a hair mask 2 to 3 times a week for intensive repair, and a nighttime serum as a scalp treatment. A more balanced scalp helps restore stronger, healthier hair.
Causes of Damaged and Brittle Hair: Why Does Your Hair Become Weak?
Several factors can weaken your hair:
Chemical Treatments:
• Repeated coloring and bleaching
• Permanent straightening (keratin, chemical straightening)
• Perms and chemical waves
Heat damage:
• Frequent use of a hair dryer
• Using a flat iron or curling iron without heat protection
• Exposure to intense sunlight
External factors:
• Seawater and chlorine
• Urban pollution
• Excessively dry air (heating, air conditioning)
Bad habits:
• Washing too often
• Aggressive brushing
• Using shampoos with sulfates
Result: The cuticle (outer layer) weakens, the scales lift, and the hair shaft loses its elasticity. This leads to split ends, breakage, and a lack of shine.
How to Repair Damaged Hair: The Right Routine
Repairing hair can't be done on the fly. You need to follow three complementary steps:
Step 1: Cleanse Without Weakening
The first step is to use a gentle, sulfate-free restorative shampoo that cleanses without drying out the scalp or further weakening the hair.
The first step is to use a gentle, sulfate-free restorative shampoo that cleanses without drying out the scalp or further weakening the hair.
Step 2: Deep Repair
The repair mask is a deep treatment that should be left on for a few minutes to nourish the hair shaft and smooth out damaged cuticles.
The repair mask is a deep treatment that should be left on for a few minutes to nourish the hair shaft and smooth out damaged cuticles.
Step 3: Protect and Regenerate
The night serum completes the routine by providing nourishment and comfort while you sleep.
The night serum completes the routine by providing nourishment and comfort while you sleep.
Key Active Ingredients in the Shampoo:
• 75% organic floral hydrosols (rose, chamomile, orange blossom)
• Plant-based keratin: repairs damaged cuticles
• Hyaluronic acid: moisturizes without weighing hair down
• Sulfate-free: gently cleanses
Result: Clean hair without further weakening.
Key active ingredients in the mask:
• 70% organic floral hydrosols
• Plant-based ceramides: restore the lipid barrier
• Plant-based keratin: strengthens the structure
• Organic jojoba and apricot oils: intensely nourish
Result: repaired hair, smoothed cuticles, strengthened hair fibers.
Key active ingredients in the Night Serum:
• 65% organic floral hydrosols
• Fermented probiotics: rebalance the microbiome
• Hyaluronic acid: hydrates and strengthens
• Botanical extracts to prevent hair loss: strengthen the follicles
Result: Hair that is repaired, protected, and strengthened from the root.
What are the best treatments for brittle hair?
The best treatment for weakened hair is one that works deep down. The combination of shampoo, hair mask, and serum is the most effective way to strengthen the hair shaft and reduce breakage.
- Repairing Shampoo: Removes impurities while protecting the hair shaft
- Hair mask: rich and nourishing, it strengthens the hair shafts and repairs split ends
- Night Serum: A continuous hair treatment that deeply repairs the hair fiber while you sleep
This restorative line is suitable for all hair types: fine, curly, frizzy, colored, or bleached.
Damaged Dyed Hair: How to Repair and Protect the Color?
Colored and damaged hair requires treatments that both repair and protect the color. Nourishing hair masks and serums enriched with natural oils are essential for:
• Extend color vibrancy
• Prevent breakage in weakened hair
• Prevent dryness after coloring
• Maintain shine and color depth
Our routine for damaged, color-treated hair has been formulated to address these specific needs, providing nourishment, hydration, and protection against external aggressors.
How do you choose a shampoo for damaged hair?
A good shampoo formulated for damaged hair should:
✓ Sulfate-free: cleanses without drying out the hair
✓ Rich in reparative active ingredients: keratin, ceramides, hyaluronic acid
✓ Gentle enough for frequent use
✓ Nourishes, hydrates, and protects the hair shaft
✓ Prevents breakage and split ends
Choose a professional-grade product enriched with plant-based keratin and hyaluronic acid that is gentle on the scalp and prevents dryness.
Why Choose a Routine for Damaged Hair with Organic Hydrosols?
Instead of inert water (which makes up 60 to 90 percent of traditional formulas), we use 100 percent active organic floral hydrosols.
Benefits for damaged hair:
- Active repair (not just superficial)
- Soothing Aromatic Molecules
- Natural antioxidants that protect dietary fiber
- Undiluted = maximum concentration of restorative active ingredients
The result: an ultra-concentrated, 98% natural treatment that truly repairs damaged hair.
Skin care products to repair brittle hair
Our routine incorporates active ingredients typically reserved for skincare:
- Plant-based keratin: repairs damaged structure, strengthens the hair shaft
- Plant-derived ceramides: restore the lipid barrier and smooth out flaky skin
- Cationic hyaluronic acid: deeply hydrates and improves elasticity
- Organic jojoba and apricot oils: nourish without leaving a greasy residue
- Fermented probiotics: They create an optimal environment for regeneration
Expected Results from the Routine for Damaged Hair
From the very first use: Visibly softer and smoother hair, smoothed-out cuticles, restored shine, and easier detangling.
After 1 week: Stronger hair, visible reduction in breakage, fewer split ends.
After 2 weeks:Visibly thicker hair, restored elasticity, and a silky, supple feel.
After 1 month: Hair fibers completely repaired, breakage almost eliminated, and hair strong and shiny.
Frequently Asked Questions About Damaged and Brittle Hair
How long does it take to repair severely damaged hair?
You'll see visible improvement in 2–3 weeks with a regular routine. Your hair will become less brittle and more elastic. Complete repair takes 6 to 8 weeks, depending on the extent of the damage. For an intensive treatment, leave the mask on for 20–30 minutes.
Should you trim your split ends before starting a repair treatment?
Yes, it's recommended to trim severely damaged ends (at least 2–3 cm) before starting a repair routine. This allows the hair shaft to regenerate without dragging along dead hair. Afterward, the repair treatments prevent the ends from splitting again.
Can this routine be used after coloring or a chemical straightening treatment?
Yes, of course! Our routine is ideal for hair weakened by chemical treatments. Ceramides restore the damaged lipid barrier, and hyaluronic acid deeply hydrates the hair shaft. Colored or chemically straightened hair regains strength and elasticity more quickly.
What is the most important product for brittle hair?
The nourishing mask is the key product for damaged hair. Used 2–3 times a week, it deeply repairs the hair shaft and restores elasticity. The night serum rounds out the routine by caring for the scalp.
Can damaged hair really be repaired, or is it just a cosmetic effect?
Dead hair (severely damaged ends) cannot be repaired, so it’s important to trim it. However, damaged but living hair can be restored with the right treatments. Our products lock in moisture, strengthen the hair’s structure, and prevent future breakage.
How long should you wait before stopping use of the intensive-care mask?
You can use the mask 2–3 times a week for as long as necessary. Once your hair has been repaired (after 6–8 weeks), you can reduce use to once a week for maintenance. Some people continue using it twice a week to maintain the results.
Are organic products effective enough to repair severely damaged hair?
Yes! Our products are dermatologically tested and certified by Ecocert and Cosmebio. Natural ingredients (hydrosols, oils, plant-based ceramides, hyaluronic acid) are more effective at repairing the skin than synthetic silicones, which provide only a temporary, false sense of repair.
Can this routine be combined with another leave-in treatment?
Yes, you can add a leave-in treatment as a supplement, especially if your hair is very damaged. First, apply your repair routine, and then apply a leave-in treatment to the ends if necessary. Just be careful not to weigh down fine hair.
Comparison: Natural Routine for Damaged Hair vs. Traditional Products
| Criterio | Classic Products | Madame Rutina d'Alexis |
|---|---|---|
| Formulation Base | Inert water (60–90%) | 100% Active Organic Floral Hydrosols |
| Remedial Action | Silicones (cosmetic effect) | Keratin + Ceramides (Real Repair) |
| Repair Time | Temporary (washes out) | Long-lasting (rebuilds the fiber) |
| Color Protection | Baja | Alta (natural antioxidants) |
| Composition | Sulfates, silicones, parabens | 98% natural, sulfate- and silicone-free |
| Manufacturing | Variable | Made in France (Brittany) |
Do you have any other hair concerns?
Dry HairOily HairFine, flat hairIrritated ScalpDyed or highlighted hairMadame d'Alexis's Advice
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