
Hydrolat Shampoo
Nettoie sans sulfates, préserve la légèreté et aide à renforcer la fibre fine.
★★★★★ 4,9/5 159 avis
Discover our products
The routine
Fine, flat hair: natural volume and density with light organic hair care products
Une page catégorie pensée pour guider rapidement vers la bonne routine : nettoyer sans alourdir, renforcer la fibre, protéger les longueurs et soutenir la vitalité du cuir chevelu.
Quatre soins complémentaires pour nettoyer en douceur, renforcer la fibre, protéger les longueurs et soutenir la vitalité du cuir chevelu.

Nettoie sans sulfates, préserve la légèreté et aide à renforcer la fibre fine.
★★★★★ 4,9/5 159 avis

Hydrate les longueurs et renforce la fibre sans effet lourd, à utiliser avec parcimonie.
★★★★★ 4,9/5 121 avis

Protège les pointes, discipline les frisottis et apporte de la brillance sans graisser.
★★★★★ 4,8/5 54 avis

Soutient la vitalité du cuir chevelu et accompagne la densité au fil des semaines.
★★★★★ 4,8/5 64 avis
Dry, coarse, dull hair? You're not alone. Dry hair is one of the most common hair concerns, affecting 40% of women. It is characterized by a coarse texture, lack of shine, and a tendency to break or tangle easily.
Dry hair is the result of a lack of moisture in the hair fiber, often combined with a deficiency of natural sebum in the scalp. Several factors can be responsible: repeated exposure to the sun, use of harsh shampoos containing sulfates, frequent heat styling, or an unbalanced scalp.
The good news? Dry hair can be effectively treated with the right routine. At Madame d'Alexis, we offer a complete routine specially formulated to deeply moisturize dry hair: gentle shampoo, nourishing mask, day and night serums with organic hydrosols and hyaluronic acid.
Our unique approach: instead of using inert water (60-90% of conventional formulas), we use 100% active organic floral hydrosols. The result: true, lasting, and natural hydration.
Discover how our routine transforms dry hair into hydrated, supple, and shiny hair in 2-4 weeks.
Several factors may be responsible for this drought:
External attacks:
• Repeated exposure to the sun, sea, and chlorine
• Excessively dry air (heating in winter, air conditioning)
• Urban pollution
Bad hair practices:
• Washing too frequently (strips the fiber)
• Repeated heat styling and blow drying
• Chemical coloring or harsh treatments
• Using shampoos with sulfates
Scalp problems:
• Insufficient production of natural sebum
• Dry and irritated scalp
• Imbalanced microbiome
When the cuticle (the outer layer of the hair) is weakened, it no longer retains enough water. As a result, hair becomes dull, brittle, and loses its elasticity.
MOISTURIZE, NOURISH AND REPAIR IN DEPTH NATURALLY
Step 1: Cleanse with Moisturizing Shampoo
The Organic Floral Hydrosol Shampoo gently cleanses while restoring moisture to the hair fiber.
Key assets:
• 75% organic floral hydrosols (rose, chamomile, orange blossom)
• Cationic hyaluronic acid: deeply hydrates
• Plant-based keratin: repairs the cuticle
• Sulfate-free: cleanses without stripping
Result: hair is moisturized after washing and ready for the mask.
Step 2: Treat with the Nourishing Mask
Apply the Mask once or twice a week: its formula, rich in plant ceramides and hyaluronic acid, plumps, nourishes, and smooths the lengths.
Key assets:
• 70% organic floral hydrosols
• Plant ceramides: seal in moisture for 48 hours
• Hyaluronic acid: moisturizes the cortex
• Organic jojoba and apricot oils: nourish without weighing hair down
Result: supple, shiny, and long-lasting repaired hair.
Step 3: Shine with the Day Serum
In the morning, a few drops of Day Serum are all you need to protect your ends from drying out and reveal shine.
Key assets:
• Plant ceramides: seal in moisture
• Organic jojoba oil: nourishes without weighing hair down
• Natural heat protection: protects up to 200°C
• Antioxidants: UV shield
Result: shiny, protected hair without any greasy effect.
Step 4: Revitalize with Night Serum
In the evening, the Night Serum revitalizes the scalp and stimulates regeneration during sleep.
Key assets:
• 65% organic floral hydrosols
• Fermented probiotics: rebalance the microbiome
• Hyaluronic acid: hydrates and strengthens
• Botanical extracts: soothe and revitalize
The result: supple, shiny, and deeply nourished hair when you wake up.
Instead of inert water (60 to 90% of conventional formulas), we use 100% active organic floral hydrosols.
Benefits for dry hair:
• Active hydration (not just on the surface)
• Soothing aromatic molecules
• Natural antioxidants
• No dilution = maximum concentration of active ingredients
The result: an ultra-concentrated, 98% natural routine that truly hydrates.
Our routine incorporates active ingredients usually reserved for skin care:
From the first use:
• Visibly softer and more supple hair
• Instant shine
• Easier detangling
After 1 week:
• Long-lasting hydration
• Plumped fibers
• Reduction in breakage
After 2 weeks:
• Visibly thicker hair
• Long-lasting shine
• Silky feel
| Product | Type | Key benefit | Key assets | Frequency | Price |
|---|---|---|---|---|---|
| Madame d’Alexis Moisturizing Shampoo | Shampoo | Gently cleanses, moisturizes, and soothes the scalp | Organic hydrosols (Damask rose, chamomile, orange blossom), cationic hyaluronic acid, plant keratin, prebiotics | 2 to 3 times a week | 35 € |
| Hydrating & Nourishing Mask | Mask | Intense hydration and deep repair of the hair fiber | Organic hydrosols, plant ceramides, cationic hyaluronic acid, orange blossom essential wax, apricot and jojoba oils | 1 to 2 times per week | 49 € |
| Madame d'Alexis Day Serum | Serum | Nourishes, protects from heat, and tames long hair | Plant ceramides, jojoba oil, heat-protective active ingredients | Daily | 35 € |
| Repairing Night Serum | Serum | Regenerates the scalp and stimulates hair vitality | Organic hydrosols, probiotics, cationic hyaluronic acid, nettle, licorice, oak bark | Daily | 35 € |
Visibly softer hair after the first use. Long-lasting hydration in 1 week. Complete transformation in 2-4 weeks depending on the degree of dryness. For an intensive effect, leave the mask on for 20-30 minutes.
Yes, our routine is ideal for colored or highlighted hair. Free from sulfates and silicones, it protects color and repairs sensitized hair fibers. Ceramides restore the lipid barrier weakened by chemical treatments.
No, our formulas are designed to moisturize without weighing hair down. The mask contains ceramides (no silicones) and the day serum has a dry-oil texture that penetrates instantly. Fine hair gains natural volume.
Damask rose tones and moisturizes, chamomile soothes and nourishes, orange blossom revitalizes. Our products combine all three for maximum hydration. You can also use our hydrosols as a daily spray.
Yes, our products are compatible with other natural hair care products. Just avoid shampoos with sulfates, which would negate the benefits. For very dry hair, you can add an additional leave-in conditioner.
A: Yes! Our products are dermatologically tested and Ecocert & Cosmebio certified. Natural ingredients (hydrosols, oils, plant ceramides) are more effective and better tolerated than synthetic silicones, which create false hydration.
Our products can be stored for 12 months after opening in a cool, dry place. Hydrosols can be stored for 6-12 months in the refrigerator in an opaque bottle. Always check the expiration date before use.
Apply the night serum after shampooing and before drying, or directly to dry hair in the evening. It revitalizes the scalp and stimulates regeneration while you sleep. The result: supple, shiny hair when you wake up.