Sensitive & irritated scalp ritual Madame d'Alexis
Water-free moisturizing shampoo with organic hydrosols - Madame d'Alexis
Probiotic-enriched night serum for denser skin - Madame d'Alexis
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ROUTINE FOR IRRITATED SCALP WITH ORGANIC HYDROLATS & PROBIOTICS | SOOTHES ITCHING | REBALANCES THE MICROBIOME | 98% NATURAL | MADE IN FRANCE

Sensitive & irritated scalp ritual

74,00€ 65,00€ - 12%
paraben-free
Sulfate-free
Silicone-free

Suitable for: Sensitive/irritated scalp

Description

Irritated and itchy scalp: causes and solutions

Itchy scalp and irritation are common problems that affect 1 in 3 people. The main causes are:

  • Imbalance in the skin microbiome: the natural flora of the scalp is disrupted
  • Sensitive scalp: overly harsh shampoos (sulfates), pollution, hard water
  • Dehydration: lack of deep hydration → dryness, tightness, itching
  • Chronic inflammation: stress, fatigue, hormonal fluctuations
  • Reactions to hair products: silicone residues, drying alcohols

To permanently soothe an irritated scalp, you need to:

  • Soothe inflammation immediately
  • Rebalancing the skin microbiome
  • Deeply moisturize without weighing down the skin
  • Strengthen the natural protective barrier

 

Our 2-step routine for sensitive scalps

Step 1: Soothing Shampoo with Organic Hydrosols

Why it soothes irritated scalps:

  • Organic chamomile hydrosols: natural anti-inflammatory properties
  • Organic orange blossom hydrosol: soothes itching
  • Organic Damask rose hydrosol: moisturizes and soothes irritation
  • Prebiotics: nourish the skin flora and stabilize the microbiome
  • Cationic hyaluronic acid: deeply moisturizes the scalp
  • Sulfate-free: gently cleanses without stripping or irritating

Result: 92% find their scalp soothed after the first few applications.

Step 2: Regenerating Night Serum

Why it rebalances the scalp:

  • Probiotics & postbiotics: rebalance the microbiome, reduce inflammation
  • Organic hydrosols: soothe during sleep
  • Hyaluronic acid: provides long-lasting hydration to the scalp
  • Fermented extracts: improve cell vitality, strengthen the skin barrier
  • No rinsing required: penetrates overnight for maximum effectiveness

Result: 89% noticed a visible reduction in itching and irritation.

Why choose a routine with organic hydrosols for irritated scalps?

Instead of inert water (60 to 90% of conventional formulas), we use 100% active organic floral hydrosols.

Benefits for sensitive scalps:

  • Naturally acidic pH (≈ 4.5-5.5): compatible with the scalp's flora
  • Hydrophilic aromatic molecules: natural anti-inflammatory properties
  • Antioxidants and minerals: immediately soothe irritation
  • No dilution: maximum concentration of soothing active ingredients

The result: an ultra-concentrated, 98% natural routine, specifically formulated for sensitive and irritated scalps.

Composition - INCI

INCI composition of the sensitive scalp ritual

Our two products are formulated with 98% natural ingredients and are sulfate-, paraben-, and silicone-free. Made in Brittany.

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Soothing Shampoo (200 ml)

Key active ingredients:
• 75% soothing organic hydrosols (chamomile, orange blossom, rose)
• Hyaluronic acid: moisturizes the scalp
• Prebiotics: rebalance the microbiome
• Ultra-mild surfactants (sulfate-free)

Full INCI list:
Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Coco-Glucoside, Glycerin, Sodium Cocoyl Glutamate, Sodium Hyaluronate, Inulin, Alpha-Glucan Oligosaccharide, Hydrolyzed Wheat Protein, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool**

*Organic ingredients | **Natural allergens

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Regenerating Night Serum (30 ml)

Key active ingredients:
• 65% soothing organic hydrosols
• Fermented probiotics: microbiome
• Hyaluronic acid: deep hydration
• Botanical extracts: soothing

Full INCI list:
Rosa Damascena Flower Water, Aqua (Water), Glycerin, Citrus Aurantium Amara (Bitter Orange) Flower Water, Chamomilla Recutita (Matricaria) Flower/Leaf/Stem Extract, Lactobacillus Ferment Lysate, Benzyl Alcohol, Ceratonia Siliqua (Carob) Gum, Parfum (Fragrance), Urtica Dioica (Nettle) Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Quercus Robur Bark Extract, 1,2-Hexanediol, Lactobacillus Ferment, Arginine, Leuconostoc/Radish Root Ferment Filtrate, Citrus Aurantium Peel Oil, Linalool, Saccharomyces Ferment Lysate Filtrate, Succinic Acid, Sodium Hyaluronate, Citric Acid, Limonene, Hydroxypropyltrimonium Hyaluronate, Dehydroacetic Acid, Vanillin, Hexadecanolactone, Citronellol, Cananga Odorata Oil/Extract, Juniperus Virginiana Oil, Geraniol, Sodium Benzoate, Benzyl Benzoate, Coumarin, Myroxylon Pereirae Oil/Extract, Benzaldehyde, Potassium Sorbate, Ethylhexylglycerin, Hydrolyzed Sodium Hyaluronate, Beta-Caryophyllene, Citral, Trimethylcyclopentenyl Methylisopentenol, Terpineol

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Our commitments

✓ 98% natural origin
✓ No added water
✓ No sulfates, parabens, silicones
✓ Made in Brittany
✓ Dermatologically tested
✓ Vegan

Directions for use

This ritual was designed as a three-month soothing and regenerating program to calm irritation, deeply moisturize, and rebalance sensitive scalps. The goal: to restore comfort and vitality to the roots while restoring suppleness and shine to the hair.

▪️ Step 1 – Cleanse and soothe with Shampoo

Take a small amount of Madame d'Alexis Moisturizing Shampoo and apply it to damp scalp. Gently massage with your fingertips, using small circular movements for 2 minutes to stimulate microcirculation without causing irritation. Rinse thoroughly with lukewarm water.

Recommended frequency: 2 to 3 washes per week, depending on your needs.

Tip: use your fingertips to massage and avoid your nails, which can cause irritation. Use lukewarm rather than hot water to preserve the scalp's protective barrier.


▪️ Step 2 – Repair and rebalance with Night Serum

Apply 4 to 5 drops directly to the scalp every evening before bedtime. Distribute strand by strand, then massage gently for 2 minutes to promote penetration of the active ingredients and reactivate microcirculation.

Recommended treatment: use daily for 3 months for a lasting effect and a visible reduction in irritation.

Tip: always apply to a dry scalp for better absorption. Evening massage not only optimizes soothing but also regulates sebum.

▪️ Additional recommendations for a soothed scalp

▪️ Avoid excessively hot water: it accentuates dryness and irritates the scalp.

▪️ Opt for loose hairstyles and avoid tight ties that weaken the roots.

▪️ Brush gently, starting at the ends to distribute natural oils without weighing down the roots.

▪️ Include foods rich in omega-3 (salmon, walnuts, flax seeds) and B vitamins in your diet to support scalp and hair health.

Who is it for?
⚡︎ The results

Results on irritated and itchy scalp

Immediate results (from the first use):

  • Soothed scalp and feeling of freshness
  • Immediate relief from itching
  • Comfort restored

Results after 1 week:

  • 89% notice a visible reduction in itching
  • Significantly reduced irritation
  • Long-lasting hydration for the scalp

Results after 1 month:

  • 92% find their scalp is lastingly soothed
  • 85% notice lasting hydration
  • Rebalanced microbiome, strengthened skin barrier
  • Softer, shinier, and more comfortable hair
Assets

Skincare ingredients that soothe irritated scalps

Our routine incorporates active ingredients usually reserved for sensitive skin care:

  • Probiotics: rebalance the scalp microbiome (essential for stopping itching)
  • Cationic hyaluronic acid: deeply hydrates, strengthens the skin barrier
  • Chamomile and orange blossom hydrosols: recognized anti-inflammatory properties
  • Prebiotics: nourish the skin flora, stabilize the scalp's balance
  • Fermented extracts: improve the scalp's resilience against damage

Sensitive & irritated scalp ritual Madame d'Alexis
Sensitive & irritated scalp ritual
$74.00 €65.00
Product information

Hello, don't hesitate to contact us if you have any questions.
Pauline will be happy to answer you Monday to Friday, 9am to 6pm.

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André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair. 

Sensitive & irritated scalp ritual

FREQUENTLY ASKED QUESTIONS

Why is my scalp irritated and sensitive? What really causes itching and inflammation?

Your scalp is irritated because the skin barrier is damaged. The skin barrier is composed of natural lipids and skin cells. When it is intact, it protects against external aggressions and maintains hydration. When it is damaged, water escapes and irritants penetrate. The result: inflammation, itching, and sensitivity. Harsh shampoos with sulfates strip the skin barrier. Sulfates remove ALL lipids, including natural protective lipids. Your scalp panics and produces more sebum to compensate. But sebum produced quickly cannot recreate an effective barrier. You end up with an irritated and oily scalp. Hard water clogs the pores of the scalp and creates a buildup of minerals. This buildup creates local inflammation. The pores cannot breathe. Dead cells accumulate. It is a hostile environment for the scalp. Styling products (gels, sprays, waxes) also build up on the scalp. They create an impermeable layer that suffocates the scalp. Without air circulation, the scalp becomes irritated. Product residue also creates an environment conducive to bad bacteria. Bad bacteria produce toxins that irritate the scalp. Stress and hormones also play a role. During periods of stress, your body produces more cortisol. Cortisol affects the balance of the scalp microbiome. Bad bacteria proliferate. Inflammation increases. Itching worsens. Exposure to the sun, pollution, and temperature changes also damage the skin barrier. These external aggressions create oxidative stress. Your scalp becomes irritated and sensitive. You need a routine that repairs the skin barrier and rebalances the microbiome. A gentle shampoo cleanses without damaging. A scrub gently exfoliates to remove residue. A soothing treatment reduces inflammation. Probiotics and postbiotics rebalance the flora. Together, they create an optimal environment for healing. After a few applications, inflammation decreases. After 2 to 3 weeks, itching visibly decreases. After 4 weeks, your scalp is noticeably less irritated and less sensitive. This is the effect of the gradual repair of the skin barrier.

How does a soothing treatment really work? Why is it different from a traditional shampoo for sensitive scalps?

A classic shampoo for sensitive scalps simply cleanses without damaging. It's better than an aggressive shampoo, but it's not enough. You need a treatment that repairs the skin barrier AND rebalances the microbiome. It's a completely different approach. Probiotics are good live bacteria. When you apply a probiotic treatment, these good bacteria gradually colonize your scalp. They restore the natural balance of the flora. A balanced flora means less inflammation, less itching, and a stronger skin barrier. Probiotics work slowly but surely. They create an environment that is hostile to bad bacteria. They also produce beneficial substances that strengthen the skin barrier. Postbiotics are metabolites produced by good bacteria. Unlike probiotics, postbiotics work immediately. As soon as you apply the treatment, the postbiotics begin to reduce inflammation. They strengthen the skin barrier. They create an environment that is hostile to bad bacteria. Postbiotics work while you sleep. Over the course of 8 hours, they gradually reduce inflammation. Your scalp calms down. Itching decreases. The combined action of probiotics and postbiotics creates a double effect. Postbiotics reduce inflammation immediately (fast action). Probiotics gradually rebalance the flora (slow action). Together, they create a lasting reduction in irritation. Soothing extracts (chamomile, calendula, colloidal oatmeal) amplify this effect. Chamomile is known for its anti-inflammatory properties. Calendula soothes irritation. Colloidal oatmeal creates a protective veil. Together, they create a soothing environment while the probiotics and postbiotics work. Ceramides strengthen the skin barrier. When the barrier is damaged, water escapes and irritants penetrate. Ceramides fill in the gaps and restore the barrier. A restored barrier means less irritation and less sensitivity. Hyaluronic acid hydrates without weighing hair down. An irritated scalp is often a dehydrated scalp. Hydration reduces irritation. Cationic hyaluronic acid penetrates deeply and hydrates without creating a greasy film. A classic shampoo for sensitive scalps does not contain these ingredients. It simply cleanses. A soothing treatment addresses the real cause: inflammation and microbiome imbalance. That's why the results are so different. After one application, your scalp immediately feels more soothed. After 2 to 3 weeks, inflammation is visibly reduced. After 4 weeks, your scalp is noticeably less irritated.

I have very irritated scalp/psoriasis/dermatitis. Can this treatment really help me, or should I see a dermatologist?

Yes, this treatment can significantly reduce irritation, even for very irritated scalps. However, it is important to understand the difference between simple irritation and a medical condition. If you have been diagnosed with psoriasis, dermatitis, or eczema, consult your dermatologist first. This treatment can complement medical treatment, but it does not replace it. For simple irritation (itching, redness, sensitivity), this treatment is very effective. Simple irritation is caused by a damaged skin barrier and an imbalance in the microbiome. This treatment addresses both of these issues. Probiotics and postbiotics rebalance the flora. Soothing extracts reduce inflammation. Ceramides restore the barrier. Together, they create a lasting reduction in irritation. For psoriasis and dermatitis, this treatment can help reduce symptoms. Psoriasis is an autoimmune condition where the immune system attacks the scalp. Dermatitis is a chronic inflammation of the scalp. This treatment cannot cure these conditions, but it can reduce the symptoms. Probiotics and postbiotics reduce inflammation. Soothing extracts calm itching. Ceramides restore the damaged barrier. Many people with psoriasis or dermatitis find that this treatment reduces symptoms by 30 to 50%. This is a significant improvement. But you must also follow the medical treatment prescribed by your dermatologist. This treatment complements the treatment, it does not replace it. For scalp eczema, this treatment is also very effective. Eczema creates a severely damaged skin barrier and chronic inflammation. This treatment restores the barrier and reduces inflammation. Many people with eczema find that this treatment significantly reduces symptoms. Timeline for medical conditions: Weeks 1 to 2: slight reduction in symptoms (10 to 20%). Weeks 3 to 6: visible reduction (30 to 50%). Weeks 7 to 12: stabilization of symptoms and continued improvement. After 12 weeks: symptoms are significantly reduced. Important to know: If you have a medical condition, consult your dermatologist before using this treatment. Make sure that this treatment does not contain any ingredients to which you are allergic. Test on a small area first. If you have an allergic reaction, stop immediately and consult your dermatologist. For simple irritation, this treatment is very effective and risk-free. After 4 weeks, you will see a real improvement.

How do you create a routine for sensitive scalps? What is the order of the products? How often should they be used?

The routine for sensitive scalps is different from the classic routine. You need to be very gentle and gradual. Start with a mild shampoo once or twice a week. Mild shampoo cleanses without being harsh. It removes accumulated residue without stripping the skin barrier. Apply the shampoo to a damp scalp. Massage gently with your fingertips (not your nails). Lather well. Rinse thoroughly with lukewarm water. Lukewarm water is less irritating than hot water. After shampooing, apply the soothing treatment. The soothing treatment reduces inflammation and rebalances the microbiome. Apply to damp scalp. Massage gently for 1 to 2 minutes. Leave on for 5 to 10 minutes. Rinse thoroughly with lukewarm water. After rinsing, apply the soothing night serum to dry scalp. The night serum soothes and regenerates while you sleep. Apply 1 mL directly to the scalp, part by part. Massage gently. Leave on overnight without rinsing. On days when you don't shampoo, simply apply the night serum. You don't need to wash your hair every day. The less you wash, the better it is for a sensitive scalp. Apply the night serum daily. It is a regenerating treatment that soothes while you sleep. Recommended frequency: Gentle shampoo: once or twice a week. Soothing treatment: once or twice a week (after shampooing). Night serum: daily. This order creates complete synergy. The shampoo prepares. The soothing treatment reduces inflammation. The night serum regenerates. Together, they create a progressively healthier and less irritated scalp. Important to know: Take it slowly. If your scalp is very irritated, start with once a week. Gradually increase to twice a week after 2 to 3 weeks. Listen to your scalp. If you feel any aggravation, reduce the frequency. After 4 weeks of this routine, your scalp will be noticeably less irritated and less sensitive.

How long before my scalp stops itching? When will I see real improvement?

Healing an irritated scalp takes time because the skin barrier must gradually rebuild itself and the microbiome must rebalance. You won't see instant results, but the results are visible and long-lasting. Week 1: From the very first application, your scalp will immediately feel more soothed. This is the immediate effect of postbiotics and soothing extracts. But this soothing effect is temporary. After a few hours, the irritation returns slightly. This is normal. The skin barrier has not yet been restored. Week 2: After two applications (one week), you will notice that the soothing effect lasts longer. The irritation returns less quickly. The itching is slightly less intense. The probiotics are starting to colonize and rebalance the flora. Week 3: After three applications (two weeks), the improvement becomes visible. The itching decreases significantly. The redness diminishes. Your scalp appears less irritated. The soothing effect now lasts 24 to 48 hours. Week 4: After four applications (three weeks), the improvement is significant. Itching has decreased by 30 to 50%. Redness has decreased. Your scalp is visibly less irritated. The soothing effect now lasts 48 to 72 hours. Weeks 5 to 8: After 4 to 6 weeks, the improvement is complete. Itching has decreased by 50 to 80%. Redness has almost disappeared. Your scalp is noticeably less irritated and less sensitive. The skin barrier is gradually restored. The microbiome is rebalanced. After 8 weeks: After 8 weeks, your scalp is transformed. Itching has almost disappeared. The redness has disappeared. Your scalp is healthy and balanced. You can reduce the frequency of use for maintenance (once a week instead of twice). The results are maintained indefinitely. Important to know: The timeline depends on the severity of the irritation. If your scalp is very irritated, the timeline may be longer (8 to 12 weeks). If your scalp is moderately irritated, the timeline is shorter (4 to 6 weeks). Listen to your scalp. After 2 to 3 weeks, you will see a real improvement. If you do not see improvement after 4 weeks, consult a dermatologist. You can also increase the frequency of use to three times a week to speed up healing.

Why is this product better than a traditional shampoo for sensitive scalps? What is the real difference?

A classic shampoo for sensitive scalps simply cleanses without irritating. It's better than an aggressive shampoo, but it's not enough. This shampoo doesn't treat the real cause of irritation: inflammation and microbiome imbalance. This treatment treats the real cause. A classic shampoo for sensitive scalps often contains inert water and few soothing active ingredients. This treatment contains 100% organic active hydrosols (chamomile, calendula, colloidal oats). These hydrosols contain soothing, anti-inflammatory, and antioxidant molecules. They provide real soothing, not just an absence of irritation. A conventional shampoo does not contain probiotics or postbiotics. This product is rich in them. Probiotics rebalance the skin's flora. Postbiotics immediately reduce inflammation. A conventional shampoo cannot do this. That's why the results are so different. A conventional shampoo cleanses. This treatment cleanses AND soothes AND rebalances. A conventional shampoo contains few ceramides. This treatment is rich in them. Ceramides restore the damaged skin barrier. Without ceramides, the barrier cannot rebuild itself. You remain irritated indefinitely. A conventional shampoo contains little hyaluronic acid. This treatment is rich in it. Hyaluronic acid moisturizes without weighing hair down. An irritated scalp is often a dehydrated scalp. Moisturizing reduces irritation. A traditional shampoo does not contain specific soothing extracts. This treatment contains chamomile, calendula, and colloidal oatmeal. These extracts are scientifically recognized for soothing irritated scalps. A conventional shampoo is a single-purpose product. This treatment is specifically designed for irritated scalps. It is a complete formula that treats all aspects of irritation. 98% natural ingredients, free of sulfates, parabens, and silicones. Conventional shampoos often contain harsh ingredients that further irritate the scalp. This treatment respects your scalp while healing it. A conventional shampoo costs $8-15 and lasts 1 month. This treatment is more expensive but lasts 2 to 3 months and offers 3 times better results. The cost per use is comparable, but the effectiveness is much higher. After one use, you will feel the difference. Your scalp will immediately feel soothed. After 2 to 3 weeks, the improvement will be visible. After 4 weeks, your scalp will be noticeably less irritated and less sensitive. This is why this treatment is superior to conventional shampoos for sensitive scalps.

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