Le Sérum Jour MADAME D'ALEXIS Le Sérum Jour MADAME D'ALEXIS
Le Sérum Jour MADAME D'ALEXIS Le Sérum Jour MADAME D'ALEXIS
Le Sérum Nuit MADAME D'ALEXIS Le Sérum Nuit MADAME D'ALEXIS
Rituel sérums jour & nuit MADAME D'ALEXIS Rituel sérums jour & nuit MADAME D'ALEXIS
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THE HYDRATING AND NOURISHING DAY SERUM PROTECTS YOUR HAIR FROM EXTERNAL AGGRESSORS

The Day Serum

35,00€

Suitable for : Dry hair, Curly hair and Colored or highlighted hair

Capacity 30 ml

Madame d'Alexis Hair Day Serum is a leave-in serum formulated with 99% ingredients of natural origin. Its oil-dry texture fuses plant ceramides, organic jojoba oil and antioxidants to instantly smooth scales, moisturize lengths and build a thermo-protective shield against UV, pollution and heat.

Completely free of sulfates, parabens and silicones, it penetrates in seconds, leaves an imperceptible silky finish and doesn 't weigh down even the finest hair.

A daily essential, this leave-in serum adapts to every problem: it nourishes dry ends, disciplines frizz, keeps flat hair light and strengthens weakened fiber.

Three drops warmed between the palms are all that's needed; applied to lengths and ends, they maintain suppleness, shine and softness until the next shampoo, transforming every styling routine into an invisible care ritual.

  • The natural repairing active ingredient will restore hair's internal health, making each strand visibly stronger and healthier.

  • The natural thermo-protective active ingredient protects hair from the heat of styling appliances, but also from external thermal aggression.

  • Orange blossom essential wax seals in moisture and enriches hair with a protective layer, enhancing shine and suppleness.

  • Plant ceramides strengthen hair's natural barrier, protecting it from external damage. They reduce moisture loss and improve hair's overall texture.

  • Certified organic jojoba oil is a powerful moisturizer that strengthens hair and makes it more elastic, while regulating sebum production.

  • Antioxidants protect against oxidative damage from UV rays or pollution, while nourishing and conditioning hair.



INGREDIENTS: Simmondsia Chinensis (Jojoba) Seed Oil, Triheptanoin, C13-16 Isoalkane, C15-19 Alkane, Hydrogenated Polyfarnesene, Dimer Dilinoleyl Dimer Dilinoleate, Parfum (Fragrance), Brassica Campestris/Aleurites Fordi Oil Copolymer, Glycosphingolipids, Glycolipids, Citrus Aurantium Amara Flower Cera (Citrus Aurantium Amara (Bitter Orange) Flower Wax), Citrus Aurantium Peel Oil, Linalool, Limonene, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Vanillin, Hexadecanolactone, Cananga Odorata Oil/Extract, Juniperus Virginiana Oil, Citronellol, Benzyl Benzoate, Coumarin, Myroxylon Pereirae Oil/Extract, Geraniol, Benzaldehyde, Beta-Caryophyllene, Citral, Trimethylcyclopentenyl Methylisopentenol, Benzyl Cinnamate, Rose Flower Oil/Extract


To maximize the effects of DAY SERUM's natural ingredients and transform this hair care product into a unique sensorial experience, Madame d'Alexis invites you to discover the care ritual that protects your hair and gives it spectacular shine every day:

- Brush your hair thoroughly and spread 2-3 drops of Day Serum on the palm of your hand.
- For best results, warm the Day Serum slightly by rubbing it into your hands, then apply it to your lengths.
- It's important not to overload your hair. Adjust the quantity according to the length and needs of your hair.
- Le Sérum Jour can be applied to wet or dry hair, preferably before styling, to ensure thermal protection.
- You can also use Le Sérum Jour as a touch-up to restore instant shine and control frizz.

Dosage of Le Sérum Jour by hair type:

- Fine hair: 1 drop is enough, on the ends only.
- Thick or curly hair: up to 4 drops, concentrating on dry lengths.

Daytime touch-up tip

To reactivate shine at the end of the day, first spray a light mist of floral water, then warm a micro-drop of Day Serum between palms and smooth over stubborn strands; shine returns without weighing hair down.

Synergy with Night Serum

Using Night Serum before bed optimizes the protective action of Day Serum: the fiber is regenerated at night, then defended the next day against heat and UV rays.
Le Sérum Jour MADAME D'ALEXIS
The Day Serum
35,00€
Capacity 30 ml
Product information

Hello, don't hesitate to contact us if you have any questions.
Pauline will be happy to answer you Monday to Friday, 9am to 6pm.

André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair. 

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THE RESULTS ARE IN

95 %

see visible protection against frizz.

90 %

find their hair shinier without greasiness from the very first days of use

88 %

note better resistance to humidity and styling.

84 %

find their lengths more supple and moisturized.

82 %

feel that their tips are better protected.
A SUBTLE OLFACTORY SIGNATURE FOR DAILY HAIR CARE

The Day Serum

FREQUENTLY ASKED QUESTIONS

How and when to apply it for a shielding effect?

Apply Day Serum in the morning to dry or towel-dried hair after a shower: warm 2-3 drops in palms (hand heat liquefies lipids), then smooth from mid-length to ends. The thermo-protective plant polymer instantly forms a breathable
breathable film that reflects UV rays and reduces keratin denaturation by 73% at 220°C. Reapply a mini-dose after every swim, prolonged sun exposure or intense use of the iron/straightener to regenerate the protective barrier.
How often should I use it for best results?

Daily use is ideal, as protection is cumulative: each application reinforces the sheath of ceramides and jojoba extracts that gradually seal in moisture. In salty or chlorinated environments (beach, pool), a second application at the end of the day compensates for dehydration and keeps ends soft.
Exactly how much to use to avoid a greasy effect?

• Cheveux courts : 1 goutte (≈ 0,03 ml).
• Mi-longs : 2 gouttes.
• Longs / épais : 3-4 gouttes réparties en deux passes successives.
La formule “dry-touch” s’appuie sur des iso-alcanes durables et de la triheptanoïne ; au-delà de la
dose recommandée, l’excédent s’évapore en <2 mn sans résidu collant.
Suitable for fine, oily or curly hair?

Yes. Jojoba oil, a biomimetic of human sebum, regulates over-secretion at the roots (-25% in four weeks).
of sebum in 4 weeks), while orange blossom essential wax coats the fiber without weighing it down,
tames frizz and maintains curl definition even at high humidity. Fine hair
Fine hair retains its volume and lightness, while oily hair is not subjected to any occlusive film.
Does it really protect the color?

Yes. An antioxidant cocktail (natural tocopherol, β-caryophyllene) neutralizes the free radicals
generated by UV and pollution; spectrophoto tests show pigment loss divided by 2
after 5 simulated UV-B exposure cycles. The lipid sheath also limits the release of water-soluble
during shampooing.