Shampoo and mask for damaged and brittle hair
Split ends, breakage when detangling, rough lengths: damaged fiber has lost its lipids and cohesion. Our treatments rebuild it with plant-based ceramides, plant-based keratin and cationic hyaluronic acid, on a base of organic floral hydrosols rather than inert water.
The routine consists of three steps: The Shampoo to cleanse without stripping, The Mask once or twice a week for deep repair, The Day Serum to protect the lengths daily.
- 97 to 99% natural ingredients
- Sulfate-, silicone- and paraben-free
- Made in France
3 products
The daily grind
Repair hair fibers and provide long-lasting strength
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Étape 1 : Clean
Le Shampoing35,00€Wash your hair with the Shampoo, enriched with plant-based keratin, to cleanse without weakening.
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Étape 2 : Treat
Le Masque49,00€Then apply the Mask twice a week to fill in gaps, smooth the scales, and restore suppleness.
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Étape 3 : Massage
Le Sérum Nuit35,00€In the evening, massage the scalp with the Night Serum, rich in probiotics and anti-hair loss active ingredients, to stimulate hair regeneration overnight. Result: stronger, repaired hair that is resilient from the roots
Which hair care products should you choose for damaged and brittle hair?
Is your hair breaking, splitting, or lacking elasticity? Damaged and brittle hair has lost its structure and natural protection. This can be caused by repeated coloring, straightening, chemical straightening, or a lack of suitable care.
At Madame d'Alexis, we offer a complete repair routine with organic hydrosols and hyaluronic acid to deeply repair, strengthen, and protect your damaged hair.
RepairCeramide mask to smooth the cuticles and nourish the lengths.
StrengthenGentle plant-based keratin shampoo to cleanse without weakening.
RegenerateNight Serum to support the scalp and hair vitality.
Our approach: combine intensive nourishing masks, protective serums, and soothing hydrosols to restore the lipid barrier of the hair fiber. Result: stronger, less brittle hair with improved elasticity in 2-3 weeks.
The Madame d’Alexis routine for damaged and brittle hair
Three complementary treatments to cleanse without weakening, repair the fiber, and support overnight regeneration.
Hydrosol Shampoo
Gentle cleansing · 98% natural
★★★★★ 4.9/5 · 159 reviews
- Cleanses without stripping
- Plant-based keratin and hyaluronic acid
- Prepares the fiber for the mask
Hydrosol Mask
Intense repair · Ceramides
★★★★★ 4.9/5 · 119 reviews
- Repairs brittle lengths
- Plant-based ceramides and precious oils
- Shine and suppleness
Night Serum
Overnight regeneration
★★★★★ 4.8/5 · 64 reviews
- Works on the scalp
- Probiotics and organic hydrosols
- Supports density and vitality
| Product | Type | Key benefit | Key active ingredients | Frequency | Price |
|---|---|---|---|---|---|
| Hydrating & Nourishing Mask | Mask | Deep repair, nourishment, and fiber strengthening | Organic hydrosols, plant-based ceramides, cationic hyaluronic acid, essential orange blossom wax, apricot and jojoba oils | 2 to 3 times a week | €49 |
| Madame d’Alexis Hydrating Shampoo | Shampoo | Gently cleanses, hydrates, and protects without further weakening | Organic hydrosols (Damask rose, chamomile, orange blossom), cationic hyaluronic acid, plant-based keratin, prebiotics | 2 to 3 times a week | €35 |
| Repairing Night Serum | Serum | Regenerates the scalp overnight, supports density, and helps reduce hair loss | Organic hydrosols, cationic hyaluronic acid, probiotics, nettle, licorice, oak bark | Daily | €35 |
Tip: For damaged and brittle hair, choose a complete routine with the hydrating shampoo to cleanse without irritation, the mask 2 to 3 times a week for intense repair, and then the night serum for scalp care. A better-balanced scalp helps restore stronger and healthier hair.
Causes of damaged and brittle hair: why is your fiber weakening?
Several factors can weaken your hair:
Chemical treatments:
• Repeated coloring and bleaching
• Permanent straightening (keratin, chemical straightening)
• Permanent waves and chemical curling
Heat damage:
• Frequent use of a hair dryer
• Flat iron and curling iron without protection
• Exposure to intense sunlight
External damage:
• Saltwater and chlorine
• Urban pollution
• Very dry air (heating, air conditioning)
Poor practices:
• Washing too frequently
• Aggressive brushing
• Use of shampoos with sulfates
Result: the cuticle (outer layer) weakens, the scales lift, and the fiber loses its elasticity. This leads to split ends, breakage, and a lack of shine.
How to repair damaged hair: the right routine
Repairing hair cannot be left to chance. You must act in 3 complementary steps:
Step 1: Cleanse without weakening
The first step is to use a gentle, sulfate-free repairing shampoo that cleanses without stripping the scalp or further weakening the hair.
The first step is to use a gentle, sulfate-free repairing shampoo that cleanses without stripping the scalp or further weakening the hair.
Step 2: Repair deeply
The repairing mask is a deep treatment that should be left on for a few minutes to nourish the hair fiber and smooth the damaged cuticles.
The repairing mask is a deep treatment that should be left on for a few minutes to nourish the hair fiber and smooth the damaged cuticles.
Step 3: Protect and regenerate
The night serum completes the routine by providing nourishment and comfort during sleep.
The night serum completes the routine by providing nourishment and comfort during sleep.
Key active ingredients in the Shampoo:
• 75% organic floral hydrosols (rose, chamomile, orange blossom)
• Plant-based keratin: repairs the damaged cuticle
• Hyaluronic acid: hydrates without weighing hair down
• Sulfate-free: gently cleanses
Result: hair cleansed without further weakening.
Key active ingredients in the Mask:
• 70% organic floral hydrosols
• Plant-based ceramides: restore the lipid barrier
• Plant-based keratin: strengthens the structure
• Organic jojoba and apricot oils: intensely nourish
Result: repaired hair, smoothed cuticles, strengthened fiber.
Key active ingredients in the Night Serum:
• 65% organic floral hydrosols
• Fermented probiotics: rebalance the microbiome
• Hyaluronic acid: hydrates and strengthens
• Anti-hair loss botanical extracts: strengthen the follicles
Result: hair repaired, protected, and strengthened from the roots.
What are the best treatments for brittle hair?
The best treatment for weakened hair is one that works deeply. The combination of shampoo + hair mask + serum is the most effective for strengthening the fiber and reducing breakage.
- Repairing shampoo: removes impurities while protecting the fiber
- Hair mask: rich and nourishing, strengthens the lengths and saves split ends
- Night serum: continuous hair treatment, repairing the fiber at heart during sleep
This repair range is suitable for all hair types: fine, curly, coily, colored, or bleached.
Damaged colored hair: how to repair and protect the color?
Colored and damaged hair requires treatments that both repair AND protect the color. Nourishing hair masks and serums enriched with natural oils are essential for:
• Prolonging the color's radiance
• Avoiding breakage of weakened hair
• Preventing post-coloring dryness
• Maintaining the shine and depth of the shade
Our routine for damaged colored hair was formulated to meet these specific needs, providing nourishment, hydration, and protection against external damage.
How to choose a shampoo for damaged hair?
A good shampoo formulated for damaged hair must:
✓ Be sulfate-free: cleanses without stripping
✓ Be rich in repairing active ingredients: keratin, ceramides, hyaluronic acid
✓ Be gentle enough for frequent use
✓ Nourish, hydrate, and protect the hair fiber
✓ Prevent breakage and split ends
Choose a professional product enriched with plant-based keratin and hyaluronic acid, which respects the scalp and prevents dryness.
Why choose a damaged hair routine with organic hydrosols?
Instead of inert water (60 to 90% of classic formulas), we use 100% active organic floral hydrosols.
Benefits for damaged hair:
- Active repair (not just on the surface)
- Soothing aromatic molecules
- Natural antioxidants that protect the fiber
- No dilution = maximum concentration of repairing active ingredients
Result: an ultra-concentrated, 98% natural routine that truly repairs damaged hair.
Skincare active ingredients to repair brittle hair
Our routine incorporates active ingredients usually reserved for skincare:
- Plant-based keratin: rebuilds the damaged structure, strengthens the fiber
- Plant-based ceramides: restore the lipid barrier, smooth the cuticles
- Cationic hyaluronic acid: deeply hydrates, improves elasticity
- Organic jojoba and apricot oils: nourish without weighing hair down
- Fermented probiotics: create an optimal environment for regeneration
Expected results with the damaged hair routine
After the first useVisibly softer and smoother hair, straightened cuticles, restored shine, easier detangling.
After 1 weekStrengthened fiber, visible reduction in breakage, less split ends.
After 2 weeksVisibly thicker hair, restored elasticity, silky and supple feel.
After 1 monthCompletely repaired fiber, almost no breakage, strong and shiny hair.
Frequently asked questions about damaged and brittle hair
How long does it take to repair very damaged hair?
You will see a visible improvement in 2-3 weeks with a regular routine. Hair becomes less brittle and more elastic. Complete repair takes 6-8 weeks depending on the degree of damage. For an intensive effect, leave the mask on for 20-30 minutes.
Should you cut the ends before starting the repair routine?
Yes, it is recommended to cut the very damaged ends (at least 2-3 cm) before starting a repairing routine. This allows the fiber to regenerate without dragging dead hair. Then, repairing treatments prevent the ends from splitting again.
Can you use this routine after coloring or chemical straightening?
Yes, absolutely! Our routine is ideal for hair weakened by chemical treatments. Ceramides restore the damaged lipid barrier, and hyaluronic acid deeply hydrates the fiber. Colored or straightened hair regains strength and elasticity more quickly.
Which product is most important for brittle hair?
The nourishing mask is the key product for damaged hair. Used 2-3 times a week, it deeply repairs the fiber and restores elasticity. The night serum completes the approach by taking care of the scalp.
Can damaged hair really be repaired, or is it just cosmetic?
Dead hair (very damaged ends) cannot be repaired, which is why it is important to cut it. However, damaged but living hair fiber can be restored with the right treatments. Our products seal in moisture, strengthen the structure, and prevent future breakage.
How long before you stop using the intensive mask?
You can use the mask 2-3 times a week for as long as necessary. Once the hair is repaired (after 6-8 weeks), you can reduce it to once a week for maintenance. Some people continue twice a week to maintain the repair.
Are organic products powerful enough to repair very damaged hair?
Yes! Our products are dermatologically tested and Ecocert & Cosmebio certified. Natural ingredients (hydrosols, oils, plant-based ceramides, hyaluronic acid) are more effective for repair than synthetic silicones that create a temporary false repair.
Can you combine this routine with an additional leave-in treatment?
Yes, you can add a leave-in treatment as a complement, especially if your hair is very damaged. First apply your repairing routine, then a leave-in treatment on the ends if necessary. Just avoid overloading fine hair.
Comparison: natural damaged hair routine vs. classic products
| Criterion | Classic products | Madame d'Alexis routine |
|---|---|---|
| Formulation base | Inert water (60-90%) | 100% active organic floral hydrosols |
| Repairing action | Silicones (cosmetic effect) | Keratin + ceramides (real repair) |
| Repair duration | Temporary (washes off) | Long-lasting (rebuilds the fiber) |
| Color protection | Low | High (natural antioxidants) |
| Composition | Sulfates, silicones, parabens | 98% natural, sulfate- and silicone-free |
| Manufacturing | Variable | Made in France (Brittany) |