The routine

REPAIR HAIR FIBERS AND STRENGTHEN THEM LONG-TERM

Damaged & Brittle Hair: repair routine with organic hydrosols & keratin

What hair care products should you choose for damaged and brittle hair?

What hair care products should you choose for damaged and brittle hair?

Damaged and brittle hair is a sign of a weakened hair fiber caused by coloring, bleaching, heat styling, or external aggressions.

Split ends, lack of shine, dry and rough texture: these are all signs that it's time to adopt a specific hair care routine. This category brings together hair care products formulated to repair, nourish, and strengthen the core of the hair fiber.

Causes of damaged and brittle hair: why does your hair become fragile?

Several factors can weaken your hair:

Chemical treatments:

• Repeated coloring and bleaching
• Permanent straightening (keratin, relaxers)
• Perms and chemical waves

Thermal stress:

• Frequent use of hair dryers
• Straighteners and curling irons without protection
• Exposure to intense sunlight

External attacks:

• Sea water and chlorine
• Urban pollution
• Air that is too dry (heating, air conditioning)

Bad practices:

• Washing too frequently
• Aggressive brushing
• Using shampoos with sulfates

Result: the cuticle (outer layer) becomes fragile, the scales lift, and the fiber loses its elasticity. This leads to split ends, breakage, and a lack of shine.

How to repair damaged hair: the right routine

Repairing hair cannot be improvised. It requires three complementary steps:

Step 1: Clean without weakening with Repairing Shampoo

The first step is to use a gentle, sulfate-free repair shampoo that cleanses without stripping the scalp or further weakening the hair.

Key assets:

• 75% organic floral hydrosols (rose, chamomile, orange blossom)
• Plant-based keratin: repairs damaged cuticles
• Hyaluronic acid: moisturizes without weighing hair down
• Sulfate-free: gently cleanses

Result: hair is cleansed without being further weakened.

Step 2: Deep repair with the Mask

Next comes the repairing mask, a deep treatment that should be left on for a few minutes to nourish the hair fiber and smooth damaged cuticles.

Key assets:

• 70% organic floral hydrosols
• Plant ceramides: restore the lipid barrier
• Plant keratin: strengthens the structure
• Organic jojoba and apricot oils: intensely nourish

Result: repaired hair, smoothed cuticles, strengthened fibers.

Step 3: Protect & Regenerate with Night Serum

Finally, a night serum completes the routine by providing daily protection and nourishment. The leave-in treatment works while you sleep to repair the hair fiber from within.

Key assets:

• 65% organic floral hydrosols
• Fermented probiotics: rebalance the microbiome
• Hyaluronic acid: hydrates and strengthens
• Anti-hair loss botanical extracts: strengthen follicles

Result: hair repaired, protected, and strengthened from the root.

What are the best treatments for brittle hair?

The best care for damaged hair is deep-acting treatment. The combination of shampoo + hair mask + serum is the most effective way to strengthen the hair fiber and limit breakage.

  • Repairing shampoo: removes impurities while protecting the hair fiber
  • Hair mask: rich and nourishing, strengthens hair lengths and repairs split ends
  • Night serum: continuous hair treatment, repairing the hair fiber from within while you sleep

This repair range is suitable for all hair types: fine, curly, frizzy, colored, or bleached.

Damaged colored hair: how to repair and protect the color?

Colored and damaged hair requires care that both repairs AND protects the color. Nourishing hair masks and serums enriched with natural oils are essential for:

• Prolong color vibrancy
• Prevent breakage of weakened hair
• Prevent post-coloring dryness
• Maintain shine and depth of color

Our damaged colored hair routine has been formulated to meet these specific needs, providing nourishment, hydration, and protection against external aggressions.

How to choose a shampoo for damaged hair?

A good shampoo formulated for damaged hair should:

✓ Be sulfate-free: cleans without stripping
✓ Be rich in repairing active ingredients: keratin, ceramides, hyaluronic acid
✓ Be gentle enough for frequent use
✓ Nourish, moisturize, and protect the hair fiber
✓ Prevent breakage and split ends

Choose a professional product enriched with plant-based keratin and hyaluronic acid, which respects the scalp and prevents dryness.

Why choose a hair care routine for damaged hair with organic hydrosols?

Instead of inert water (60 to 90% of conventional formulas), we use 100% active organic floral hydrosols.

Benefits for damaged hair:

  • Active repair (not just on the surface)
  • Soothing aromatic molecules
  • Natural antioxidants that protect the fiber
  • No dilution = maximum concentration of repairing active ingredients

The result: an ultra-concentrated, 98% natural routine that truly repairs damaged hair.

Skincare ingredients to repair brittle hair

Our routine incorporates active ingredients usually reserved for skin care:

  • Plant-based keratin: rebuilds damaged structure, strengthens the fiber
  • Plant ceramides: restore the lipid barrier, smooth the scales
  • Cationic hyaluronic acid: deeply hydrates, improves elasticity
  • Organic jojoba and apricot oils: nourish without weighing down the skin
  • Fermented probiotics: create an optimal environment for regeneration

Expected results with the damaged hair routine

From the first use:

• Visibly softer and smoother hair
• Smoother cuticles, restored shine
• Easier detangling

After 1 week:

• Fiber reinforcement
• Visible reduction in breakage
• Less split ends

After 2 weeks:

• Visibly thicker hair
• Restored elasticity
• Silky and supple feel

After 1 month:

• Completely repaired fiber
• Breakage virtually eliminated
• Strong, shiny hair

 

Comparison: natural routine for damaged hair vs. conventional products

 

Criterion Classic products Alexis's routine
Formulation basis Inert water (60-90%) 100% active organic floral hydrosols
Restorative action Silicones (cosmetic effect) Keratin + ceramides (real repair)
Repair time Temporary (removes when washed) Durable (rebuilds the fiber)
Color protection Low Strong (natural antioxidants)
Composition Sulfates, silicones, parabens 98% natural, sulfate-free and silicone-free
Manufacturing Variable Made in France (Brittany)

 

Frequently asked questions about damaged and brittle hair

How long does it take to repair severely damaged hair?

Immediate results after first use (softer hair). Visible repair in 1-2 weeks (less breakage, fewer split ends). Complete transformation in 4-6 weeks (fully rebuilt fiber). For an intensive effect, leave the Mask on for 20-30 minutes.

Can damaged colored hair be repaired?

Yes, our routine is ideal for damaged colored or bleached hair. Free from sulfates and silicones, it protects color while repairing sensitized hair fibers. Ceramides restore the lipid barrier weakened by coloring.

Is this routine suitable for fine, damaged hair?

Yes, our formulas repair without weighing hair down. The Mask contains ceramides (no silicones) and the Night Serum has a light texture that penetrates instantly. Fine hair gains strength and visual thickness.

Should the mask be left on for a long time?

For best results, leave on for 10-15 minutes. For intensive repair, leave on for 20-30 minutes. You can also use it as a deep treatment once a week, leaving it on for 30-45 minutes.