01Opening

The memory of travels, the soul of Brittany

Madame d’Alexis: the legacy of a globetrotter at the service of hair beauty

Two hands hold out a bottle of Madame d’Alexis serum, with the sea in the background

Before becoming a name on our bottles, Madame d’Alexis was a traveler who, throughout her journeys, kept notebooks where she recorded the skincare and haircare rituals she discovered from one continent to another.

An avant-garde adventurer

An ambassador’s wife and eternal seeker of knowledge, Madame d’Alexis travels the world, her leather notebook in hand. From one continent to another, she records the hair beauty and skincare rituals she discovers:

  • Zanzibara coconut oil balm beaten in a mortar
  • Kyotoa powder of rice and petals
  • The Andesa distilled floral water
  • Buenos Aires
  • Marrakech

Each page of her notebooks becomes a stopover, each formula a memory.

Madame d’Alexis serum and comb placed by the edge of a swimming pool, in full sunlight

02The notebooks

The notebooks of the 1910s

Secret notebooks, family legacy

Botanical illustration of a Damask rose
Damask rose

Almost a hundred years later, her granddaughter finds these notebooks.

These notebooks were entrusted to her granddaughter, who has made them the living foundation of the brand.

This legacy gives rise to an idea: to bring together the heritage of ancestral rituals and the precision of modern skincare. After three years of research, this family heritage comes to life through high-performance French formulas, developed in a laboratory in Brittany open to the sea spray.

  • 1910sThe First Notebooks
  • Almost a hundred years laterHer granddaughter finds the notebooks again
  • Three yearsof research
  • BrittanyShort runs

03The oaths

Four pledges guide every formulation

We treat the fiber like a precious fabric.

  • 100% French-made

    From the laboratory to the bottle.

    Small-batch production in Brittany to preserve the freshness of the compounds and the formulator's personal touch.

  • No water added

    Replaced by certified organic floral hydrosols.

    Inert water gives way to living floral hydrosols so that every line of the INCI makes sense.

  • 97 to 99% ingredients of natural origin

    No sulfates, silicones or parabens.

    Formulas 97 to 99% of natural origin, designed for scalp balance and the lasting beauty of the lengths.

  • Skincare actives, designed for hair

    Hyaluronic acid, ceramides, probiotics.

    Our French formulas combine active hydrosols, cationic hyaluronic acid, plant ceramides, prebiotics and probiotics.

  • 97–99%of natural origin
  • 0drop of water added
  • 3organic hydrosols: rose, chamomile, orange blossom
  • 3 yearsskincare-inspired development

Results are measured over time, not just in promises.

Lying woman, hair spread out, eyes closed

04Sensoriality

The sensory experience

The Madame d’Alexis fragrance tells the story of a journey.

Melting texture of a Madame d’Alexis treatment, close-up

Inspired by the traveler's notebooks, it awakens differently on every skin, as if the fragrance recognized its recipient.

Melting textures inspired by the rituals collected in the notebooks. An intelligent olfactory matrix interacts with the skin's pH for a signature that becomes personal, transforming every treatment into a travel ritual.

  • Upon contact with waterthe citrus notes open up
  • The floral heartfeels silky
  • A delicate traillingers in the hair, intimate as a secret
Madame d’Alexis serum held by the water, in the sun

This subtle variation, guided by the alchemy of the skin, transforms shampooing into a personal ritual, evoking a road memory, the light of late afternoon, a gesture passed down.

Each shampoo becomes a moment for oneself, where heritage meets the present and where the olfactory signature takes shape, unique, true to the one who wears it.

05Brittany, science

From elsewhere to the Breton coast: science takes over

Madame d’Alexis tubes in clear water

A century after Madame d’Alexis’s travels, her notebooks now stand guard behind the walls of a laboratory facing the sea. Water, once a simple diluent, has been replaced by active organic hydrosols:

  • Damask roseOrganic hydrosol
  • ChamomileOrganic hydrosol
  • Orange blossomOrganic hydrosol

True living waters.

The fermented macerates observed in Asia inspire our probiotic complexes, while Breton seaweed baths fuel our research on cationic hyaluronic acid.

Every creation is a journey.

06Today

From skincare notebooks to today’s treatments

From this memory were born our French formulas, developed in Brittany, where science extends the intuition of age-old practices. Respect, transparency, sensoriality, and proven effectiveness have formed our guiding principles, so that every hair care treatment upholds the spirit of the notebooks while meeting today’s demands.

07Manifesto

An intimate passport between poetry and performance

Madame d’Alexis is not a brand, but a legacy.

A link between an adventurer’s journals and today’s science, between the poetry of ancient rituals and the rigor of the laboratory.

A journey through time and the senses, where each treatment becomes a passport to essential beauty: healthy, free, and radiant hair.

08Diary

Madame d’Alexis’s advice

Discover the treatments