HAIR MOISTURIZING ROUTINE WITH ORGANIC HYDROLATS, HYALURONIC ACID & CERAMIDES | REPAIRS, NOURISHES & ENHANCES | 97% NATURAL | MADE IN FRANCE
Hair Hydration Routine: Shampoo & Mask with Hydrolats
paraben-free
Sulfate-free
Silicone-free
Suitable for: Oily hair, Dry hair, Fine hair, Curly hair, Colored or highlighted hair, and Sensitive/irritated scalp
Description
The 2-Step Hair Moisturizing Routine
Sulfate-free shampoo + Plant-based ceramide mask: two formulas with no added water, made with active organic hydrosols, designed to hydrate, nourish, and reveal long-lasting shine.
A 2-step hair hydration routine for hair that stays hydrated, nourished, and shiny. The Shampoo prepares the hair fiber right from the first wash. The Mask takes over to nourish, strengthen, and lock in moisture. Together, they form a complete hair care routine for dry, dull, sensitized, or lackluster hair.
Both Madame d’Alexis skincare products are formulated without added water, using a base of active organic hydrosols. The goal: to avoid diluting the formula, but to make each step a true skincare ritual.
Why Hair Needs a Moisturizing Routine
Dry, dull, or brittle hair: the problem is rarely caused by a single factor. Dehydration of the cortex, a damaged cuticle that no longer retains moisture, thermal or chemical damage, or a lack of protective lipids: an effective hair hydration routine must address these causes together, not separately.
This duo works in two complementary stages:
Step 1: Moisturize
This sulfate-free shampoo cleanses, moisturizes with every wash, and prepares the hair cuticle to receive deep conditioning.
Step 2: Seal
The mask nourishes, strengthens, and smooths the cuticle, and helps lock in moisture for longer.
Step 1: The shampoo moisturizes the hair fiber right from the first wash
While a conventional shampoo cleanses using 60 to 90 percent inactive water, Madame d’Alexis Shampoo replaces the water base with active organic hydrosols: Damask rose, German chamomile, and orange blossom. Every wash becomes an active moisturizing treatment.
Cationic hyaluronic acid
Binds to the hair shaft, provides longer-lasting hydration, and helps protect against dehydration.
Plant keratin
Strengthens the hair's internal structure, improves elasticity, and helps reduce breakage.
Prebiotics
Support the balance of the scalp’s microbiome, which is essential for healthy hair.
Sulfate-free
Gently cleanses without stripping the scalp or compromising its natural barrier.
The result: Hair is moisturized right after washing, softer, shinier, and the cuticle is prepared to receive Le Masque.
Step 2: The mask locks in moisture and nourishes the hair shaft
The Mask picks up where the shampoo leaves off: it nourishes the hair fiber, strengthens the lipid barrier, helps smooth the cuticle, and improves the suppleness of the hair lengths thanks to its moisturizing and lipid-rich active ingredients.
Plant ceramides
Strengthen the natural lipid barrier, improve elasticity, and help reduce breakage.
Cationic hyaluronic acid
Deeply hydrates, plumps the hair shaft, and protects the lengths from dehydration.
Orange blossom essential wax
Helps lock in moisture and adds shine, softness, and a luxurious feel to the texture.
Organic Apricot and Jojoba Oils
Nourish the hair shaft, restore comfort to the lengths, and provide softness and natural shine.
The result: moisture is better retained, and hair is more supple, shinier, and visibly repaired.
For which hair type?
Dry and dehydrated hair: This routine helps hydrate your hair right from the wash and then deeply nourish the lengths.
Damaged, colored, or bleached hair: the plant-based ceramides, plant-based keratin in the shampoo, and premium oils help strengthen the weakened hair fiber.
Curly, wavy, and kinky hair: The hair shaft is more supple, softer, and easier to detangle, with better control over frizz.
Dull, lifeless hair: organic hydrosols, orange blossom essential wax, and moisturizing ingredients help reveal your hair’s natural shine.
How do you use the hair moisturizing routine?
| Step | Skincare | Gesture | Desired result |
|---|---|---|---|
| 1 | The Shampoo | Shampoo twice on a thoroughly wet scalp, massage gently, then rinse thoroughly. | Gentle cleansing, hydration, shine, and scalp care. |
| 2 | The Mask | Leave on for 5 to 10 minutes for a standard treatment, or 20 to 30 minutes for a deep treatment, then rinse thoroughly. | Nourishment, flexibility, smoothed cuticles, strengthened hair fibers. |
Formula & Commitment
Shampoo: 98% naturally derived ingredients.
Face mask: 97% naturally derived ingredients.
Formulas with no added water, based on bioactive hydrosols.
Shampoo: cationic hyaluronic acid, plant-based keratin, prebiotics.
Face mask: plant-derived ceramides, cationic hyaluronic acid, orange blossom essential wax, organic apricot and jojoba oils.
Sulfate-free, silicone-free, paraben-free.
Made in Brittany, France.
The key step: Use the Shampoo to moisturize and prepare your hair, then the Mask to nourish and seal in moisture. It’s the combination of these two treatments that leaves your hair softer, shinier, and with long-lasting suppleness.
Composition - INCI
Directions for use
Who is it for?
⚡︎ The results
Assets
Hair Hydration Routine: Shampoo & Mask with Hydrolats
€84.00
€70.00
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Hair Hydration Routine: Shampoo & Mask with Hydrolats
Product information
Hello, don't hesitate to contact us if you have any questions.
Pauline will be happy to answer you Monday to Friday, 9am to 6pm.
André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair.
AN EXCEPTIONAL HYDRATING DUO, INFUSED WITH ORGANIC HYDROLATES AND PLANT-BASED KERATIN, FOR REVITALIZED, SILKY, AND RADIANT HAIR WITH EVERY USE.
Hair Hydration Routine: Shampoo & Mask with Hydrolats
FREQUENTLY ASKED QUESTIONS
Why has my hair become so dry? Where is all the moisture I'm applying going?
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Your hair is dry because the lipid barrier that retains moisture is damaged. This barrier is composed of natural sebum and lipids. When it is intact, it retains water inside the fiber. When it is damaged, water escapes quickly. Harsh shampoos with sulfates strip away this barrier. Sulfates remove ALL lipids, including natural protective lipids. Without this barrier, water escapes immediately after washing. You apply moisture, but it quickly escapes because the barrier is damaged. It's like filling a glass with holes in it. No matter how much water you pour in, it escapes through the holes. Hard water also clogs the scales of the fiber and creates an opaque layer. This layer prevents moisture from penetrating. Your hair remains dry even if you apply moisture. Repeated heat (hair dryer, flat iron) gradually damages the fiber structure and creates gaps through which water escapes. Coloring and bleaching open the cuticle and weaken the lipid barrier. Exposure to the sun and pollution oxidizes lipids and renders them ineffective. Dry air also creates a problem. When the air is very dry, water quickly escapes from the fiber. You need a routine that repairs the lipid barrier AND deeply moisturizes. A gentle shampoo cleanses without damaging and preserves the barrier. A mask rich in ceramides and hyaluronic acid repairs the barrier and deeply moisturizes. Together, they create lasting hydration. The shampoo prepares the fiber by cleansing without stripping. The mask penetrates deeply and provides hydration. Ceramides rebuild the lipid barrier. Cationic hyaluronic acid hydrates and binds to the fiber. Organic hydrosols provide real nutrition. Essential wax seals in moisture. After one application, your hair is visibly more hydrated. After 2 to 3 weeks, the lipid barrier begins to rebuild. Your hair retains moisture longer. After 4 weeks, your hair is noticeably more supple, shinier, and healthier. This is the effect of the gradual repair of the lipid barrier and deep hydration.
How does a moisturizing routine really work? Why do shampoo and mask together offer better results?
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A mask alone provides temporary hydration. Shampoo alone cleanses but does not repair. Together, they create a complete synergy that provides lasting hydration. The gentle shampoo prepares the fiber. It cleanses without damaging. It removes accumulated residue (silicones, minerals, dead cells) that prevent hydration from penetrating. After shampooing, the fiber is clean and ready to receive hydration. The shampoo also slightly opens the cuticle. This opening allows the mask to penetrate more deeply. Without this preparation, the mask only penetrates partially. With this preparation, the mask penetrates completely. The mask deeply moisturizes. Cationic hyaluronic acid penetrates the cortex of the fiber and remains there. A hyaluronic acid molecule can retain up to 1,000 times its weight in water. This means that your hair stays moisturized long after washing. Ceramides rebuild the damaged lipid barrier. This barrier retains moisture inside the fiber. Without ceramides, moisture escapes quickly. With ceramides, moisture lasts 48 hours or more. Organic hydrosols provide real nutrition. Damask rose soothes. Chamomile strengthens. Orange blossom creates shine. These molecules penetrate the fiber and remain there. They provide lasting nourishment, not just temporary moisture. Essential wax seals in moisture. It creates a protective veil that prevents water from escaping. Without essential wax, moisture gradually escapes. With essential wax, moisture lasts a long time. The order is crucial. You must first cleanse (shampoo), then moisturize (mask). If you apply the mask to dirty hair, it will not penetrate effectively. If you apply the mask to clean hair, it will penetrate completely. The application time of the mask is also important. The longer you leave it on, the more moisture will penetrate. For fine hair, 5 to 10 minutes is sufficient. For thick hair, 15 to 20 minutes is ideal. Rinsing is crucial. Incomplete rinsing leaves residue that weighs down the hair. Thorough rinsing removes residue and seals in moisture. Rinse with cold water to close the cuticle and seal in moisture. A mask alone provides temporary moisture. After rinsing, moisture begins to escape. After 24 hours, you have lost 50% of the moisture. After 48 hours, you have lost 80% of the moisture. You have to wash your hair again. A conventional shampoo aggravates the problem by stripping away the barrier. You end up in a cycle: temporary hydration, then rapid loss, then aggressive rewashing. This routine stops that cycle. The shampoo prepares. The mask deeply hydrates. Ceramides rebuild the barrier. Hydration lasts 48 hours or more. You can space out washes. The less you wash, the better it is for your hair. After 4 weeks of this routine, you'll notice that your hair stays hydrated longer. You can space out washes to once or twice a week. This is the effect of the gradual repair of the lipid barrier.
My hair is very dry/damaged by heat/colored. Can this routine really repair it, or is it too late?
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Yes, this routine can significantly reduce damage even for very dry and damaged hair. But it's important to understand what the routine can and cannot do. The routine cannot completely repair split ends. You have to cut them off. But the routine stops further damage and strengthens healthy hair. For very dry hair, this routine provides essential hydration and repair. Very dry hair has a severely damaged lipid barrier. Water escapes quickly. The gentle shampoo cleanses without damaging and preserves the remaining lipids. The mask provides ceramides that rebuild the barrier. After a few applications, the barrier begins to rebuild itself. Hydration lasts longer. After 4 weeks, the barrier is gradually restored. Your hair retains moisture for 48 hours or more. For heat-damaged hair, this routine offers structural repair. Heat damages the protein bonds that maintain the fiber's structure. The mask provides proteins and ceramides that restore the structure. Hyaluronic acid moisturizes damaged areas. After a few applications, the structure begins to restore itself. Your hair is less brittle. After 4 weeks, the repair is significant. Your hair is noticeably stronger. For color-treated hair, this routine offers essential protection and repair. Color-treated hair is structurally more fragile. Coloring opens the cuticle and weakens the lipid barrier. The gentle shampoo cleanses without damaging and preserves color. The mask provides ceramides that restore the barrier. Hyaluronic acid moisturizes. After a few applications, the barrier is restored. Your color lasts longer and remains more vibrant. After 4 weeks, your color is visibly more vibrant and lasts longer. Timeline for very dry hair: Week 1: Your hair is immediately more hydrated after the mask. But the hydration wears off after 24 hours. Week 2: Hydration now lasts 36 hours. The barrier begins to rebuild itself. Week 3: Hydration now lasts 48 hours. Your hair is visibly more supple. Week 4: Moisture now lasts 48 to 72 hours. Your hair is noticeably more hydrated and shinier. Timeline for heat-damaged hair: Weeks 1 to 2: Your hair is immediately more supple. Weeks 3 to 4: Your hair is noticeably less brittle. Breakage is visibly reduced. After 8 weeks: Your hair is noticeably stronger. Repair is significant. Timeline for color-treated hair: Weeks 1 to 2: Your color appears slightly more vibrant. Weeks 3 to 4: Your color is visibly more vibrant. You will notice that your color lasts longer. After 8 weeks: Your color lasts significantly longer and remains more vibrant. Important to know: This routine cannot repair split ends. You must cut them off. But it stops further damage and strengthens healthy hair. After 4 to 6 weeks, you will see a real improvement. Your hair will be stronger, shinier, and healthier.
How should this routine be used? What is the order? How often should it be used to see results? How long should the mask be left on?
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Proper application is crucial for achieving the best results. The order is important. You must first use the shampoo, then the mask. Start with the gentle shampoo. Apply to damp hair. Lather well for 1 to 2 minutes. Focus on the scalp and roots. Rinse thoroughly with lukewarm water. Warm water is less irritating than hot water. Rinsing thoroughly removes all shampoo residue. After shampooing, apply the mask to towel-dried hair. Towel-dried hair means not completely dry, not dripping wet. Apply a small amount of mask (about the size of a hazelnut) to the lengths and ends. Focus on the driest areas. Massage well so that the mask penetrates each strand. Leave on according to your hair type. For fine hair, 5 to 10 minutes is sufficient. For thick hair, 10 to 15 minutes is ideal. For very thick or very long hair, 15 to 20 minutes is ideal. The longer you leave it on, the more moisture will penetrate. But don't leave it on for more than 20 minutes. After 20 minutes, the mask begins to dry out and becomes less effective. Rinse thoroughly with lukewarm water. Incomplete rinsing leaves residue that weighs down the hair. Rinse until the water runs completely clear. After rinsing, rinse one last time with cold water. Cold water closes the cuticle and seals in moisture. Dosage according to hair type: Fine hair: a small amount. Thick hair: a full amount. Very thick hair: one and a half amounts. Very long hair: one and a half to two hazelnut-sized amounts. Recommended frequency: Gentle shampoo: once or twice a week. Mask: once or twice a week (after shampooing). For very dry hair, use the routine twice a week for the first 4 to 6 weeks. After 6 weeks, reduce to once a week for maintenance. For moderately dry hair, use the routine once a week. This is sufficient to maintain optimal hydration. Important to know: Take it slowly. If you currently use a classic mask, start with once a week. Your hair will need time to adapt to this deep hydration. After 2 to 3 weeks, you can increase to twice a week if necessary. Listen to your hair. If after weekly application your hair feels heavy or greasy, reduce to once every 10 days. If your hair remains dry even after weekly application, increase to twice a week. After a few weeks, you will have found your ideal rhythm.
How long before I see my hair repair itself? When will it be truly moisturized and shiny?
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Repairing dry hair takes time because the lipid barrier must gradually rebuild itself. You won't see instant results, but the results are visible and long-lasting. After 1 application: After the first application, your hair is immediately more hydrated and supple. This is the immediate effect of hydration. But this effect is temporary. After 24 hours, your hair begins to lose moisture. After 48 hours, you have lost 50% of the moisture. This is normal. The lipid barrier has not yet been restored. After 2 applications (1 to 2 weeks): You notice that your hair stays hydrated longer. Hydration now lasts 36 hours instead of 24 hours. Your hair looks slightly shinier. The lipid barrier is starting to rebuild itself. After 3 applications (2 to 3 weeks): The improvement becomes visible. Your hair is noticeably more moisturized and more supple. Moisture now lasts for 48 hours. Your hair looks shinier. You also notice that your hair is less brittle. After 4 applications (3 to 4 weeks): The repair is significant. Your hair is visibly more hydrated, more supple, and shinier. Hydration now lasts 48 to 72 hours. You notice that you can space out your washes. You can wash once a week instead of twice. After 8 applications (6 to 8 weeks): Repair is complete. Your hair is noticeably stronger and healthier. The lipid barrier is gradually restored. Hydration now lasts 72 hours or more. You can space out washes to once a week. You can reduce the frequency of use of the maintenance mask (once a week instead of twice). The results are maintained indefinitely. After 12 applications (10 to 12 weeks): The transformation is complete. Your hair is noticeably more hydrated, more supple, shinier, and stronger. The lipid barrier is restored. Hydration lasts 72 hours or more. You have found your natural rhythm. You can maintain the results with weekly use. Timeline for very dry hair: Weeks 1 to 2: Slight improvement. Your hair is slightly more hydrated. Weeks 3 to 4: Visible improvement. Your hair is noticeably more hydrated. Weeks 5 to 8: Significant improvement. Your hair is very hydrated and shiny. After 12 weeks: Complete transformation. Your hair is noticeably stronger and healthier. Timeline for heat-damaged hair: Weeks 1 to 2: Your hair is immediately more supple. Weeks 3 to 4: Your hair is noticeably less brittle. Weeks 5 to 8: Breakage is visibly reduced. After 12 weeks: Your hair is noticeably stronger. Important to know: The timeline depends on the severity of the dryness. If your hair is very dry, the timeline may be longer (12 to 16 weeks). If your hair is moderately dry, the timeline is shorter (6 to 8 weeks). Listen to your hair. After 2 to 3 weeks, you will see a real improvement. After 4 weeks, the transformation is visible. After 8 weeks, your hair is noticeably healthier.
Why is this routine better than just a mask or a regular shampoo? Why not just a mask?
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A mask alone provides temporary hydration. A conventional shampoo aggravates the problem. This routine offers lasting repair. It's a completely different approach. A mask alone provides temporary hydration. After rinsing, the hydration begins to escape. After 24 hours, you have lost 50% of the hydration. After 48 hours, you have lost 80% of the moisture. You have to wash your hair again. But if you use a harsh conventional shampoo, it strips away the lipid barrier. You end up in a cycle: temporary moisture, then rapid loss, then harsh washing that makes the problem worse. This routine stops that cycle. The gentle shampoo prepares the hair fiber by cleansing it without damaging it. The mask deeply moisturizes and provides ceramides that rebuild the barrier. Moisture lasts 48 hours or more. You can space out washes. A mask alone does not contain enough ceramides. This mask is rich in ceramides. Ceramides rebuild the damaged lipid barrier. Without ceramides, the barrier cannot rebuild itself. You remain dry indefinitely. A mask alone often contains inert water. This mask contains 100% bioactive hydrosols. These hydrosols provide real nutrition, not just temporary moisture. Conventional shampoos strip away the lipid barrier. This shampoo cleanses without damaging. It removes excess sebum and impurities, but preserves the natural protective sebum. Your lipid barrier remains intact. Conventional shampoos do not contain enough hyaluronic acid. This mask is rich in it. Cationic hyaluronic acid penetrates deeply and binds to the fiber. Hydration lasts a long time. Conventional shampoos create dependency. The more you use them, the drier your hair becomes. You have to wash it more often. This routine creates progressive autonomy. After 8 to 12 weeks, your lipid barrier is restored. You can wash your hair less often and the results will last. 98% natural ingredients, free from sulfates, parabens, and silicones. Conventional shampoos often contain harsh ingredients that damage hair in the long term. This routine respects your hair while repairing it. A mask alone costs €15-25 and lasts 1 month. This routine costs more but lasts 2 to 3 months and offers 3 times better results. The cost per use is comparable, but the effectiveness is much higher. A mask alone provides temporary hydration. After a few days, you have lost the hydration. This routine provides lasting hydration. After 4 weeks, your lipid barrier is gradually restored. Hydration lasts 48 hours or more. You can space out washes. A conventional shampoo aggravates the problem. Each wash strips the barrier. Your hair becomes drier. This routine repairs the problem at its source. The shampoo prepares. The mask repairs. Together, they create lasting hydration. After one use, you will feel the difference. Your hair is immediately more hydrated and more supple. After 2 to 3 weeks, the improvement is visible. After 4 weeks, your hair is noticeably more hydrated and shinier. This is why this routine is superior to a mask alone or a conventional shampoo.
