Professional area
From formulation to packaging, every step is carried out in France.
Meets the expectations of demanding consumers and specialized channels.
Organic active hydrosols used as a base for formulas for real, undiluted effectiveness.
Biotechnological active ingredients selected for their affinity with hair fiber and the scalp.
Deployed with expert partners seeking differentiation and added value.
Prices accepted by the end consumer, margins preserved for the point of sale, without dependence on permanent promotions.
Customers repurchase based on need and effectiveness, not artificial incentives.
A short, easy-to-understand range that is easy to recommend even without advanced hair expertise.
Premium secondary packaging, clear messaging, innovation visible from the very first touch.
Listing on our website, traffic redirected to partner retail outlets.
A SHORT, CONSISTENT, AND EFFECTIVE RANGE
A clear routine for your teams - Easy for your clients to understand - Effective on all hair types
WHY MADAME D'ALEXIS?
A new generation of professional hair care products
Formulas highly concentrated in active ingredients, designed for real effectiveness.
Where most hair care products are diluted with water, Madame d'Alexis replaces each drop with active organic floral hydrosols and concentrates active ingredients from skincare in functional dosages.
Each formula is designed as a genuine treatment: more beneficial active ingredients, fewer inert ingredients, for visible and lasting results on the scalp and hair fiber.
Damask rose • Chamomile • Orange blossom
At Madame d'Alexis, inert water is completely replaced by active organic floral hydrosols, obtained through gentle distillation of selected plants.
Unlike conventional water, hydrosols are naturally rich in active plant molecules: polyphenols, flavonoids, organic acids, and soluble aromatic compounds. They act at the base of the formula, even before other active ingredients are added.
• Damask rose: moisturizes, tones and restores shine to dull hair
• Chamomile: soothes sensitive scalps and reduces discomfort
• Orange blossom: softens, balances and improves the overall quality of the hair fiber
The result: an active skincare base that prepares the scalp and hair fiber to receive skincare active ingredients, for enhanced overall effectiveness.
Cationic hyaluronic acid • Plant ceramides • Plant keratin
Prebiotics & probiotics • Targeted functional active ingredients
→ Biomimetic hydration and high keratin affinity
→ Strengthening of the hair barrier and fiber
→ Rebalancing of the scalp microbiome
→ Hair that is more resistant, more supple, and denser over time
Inspired by advanced skincare, Madame d'Alexis formulas combine biomimetic active ingredients and biotechnological complexes to act simultaneously on the scalp and hair fiber. Cationic hyaluronic acid provides targeted hydration with a strong affinity for hair keratin. Plant ceramides restore the lipid barrier, while plant keratin strengthens the fiber structure. Prebiotics and probiotics support the balance of the microbiome and promote a healthy scalp, which is essential for long-lasting strong hair.
Developed, formulated, and packaged in France
→ Traceability, safety, consistency
A brand designed to perform at the point of sale
DESIGNED FOR PROFESSIONAL RESALE
Madame d’Alexis was conceived from the outset as a retail-ready brand, capable of generating
turnover, education, and desirability, without complicating the work of point-of-sale teams.
A COMPLETE POINT-OF-SALE PROMOTIONAL SYSTEM
Madame d'Alexis supports its partners with a turnkey POS advertising and merchandising system designed to capture attention, structure the shelf space, and trigger purchases:
- Shelf-level POS advertising (various formats)
- countertop display
- Floor stickers to create a focal point
- Brand brochures and product sales pitches
- Premium bags, accessories, and stands
- Product training for teams (presentation, routines, customer benefits)
Objective: to promote the brand, drive traffic to the shelf and support turnover, without burdening the point of sale organization.
THE FORMULAS THAT MAKE THE DIFFERENCE
- Active organic floral hydrosols (no added water)
- Cationic hyaluronic acid
- Plant ceramides
- Prebiotics & probiotics
- Plant keratin
- Natural anti-hair loss ingredients
- Heat protectants
Free from sulfates, silicones, parabens, PEG, and mineral oils.
OUR DISTRIBUTOR NETWORK
MADAME D'ALEXIS IN THE PRESS
A simple, clear, and non-binding process
We have designed a deliberately smooth process to allow you to discover the brand,
understand our approach, and confirm a partnership with complete peace of mind.
Receive our complete professional documentation:
• presentation of the brand and its DNA,
• focus on formulation and active ingredients,
• market positioning,
• range and routine logic,
• initial business elements.
Would you like to find out more, ask questions, or discuss a layout tailored to your point of sale?
Our sales team will provide you with personalized support:
• analysis of your business,
• layout advice,
• product range recommendations,
• commercial terms based on your volumes.
Step 3 – Build your partnership
Tailored support, designed for point-of-sale performance
After our discussion, we will develop a customized commercial proposal tailored to your specific situation.
Determined based on: your quantities, your specific needs, your customer base (pharmacy, salon, spa, concept store), your sales space, and your objectives.
Short range, clear routines, consistent pricing, and natural rotation.
Shelf and counter displays, floor stickers, brand booklets, bags, accessories, recommendation tools, and educational materials for your teams.
Enable your teams to understand, explain, and recommend the brand with ease and legitimacy.
Sales visits, installation assistance, setup advice, and customer journey optimization (depending on the area covered).
Listing on our website (partners page currently being rolled out), visibility among our audience, and long-term support.
