Business Section · Pharmacies & Drugstores
List Madame d’Alexis: natural hair care products for pharmacies, drugstores, and salons
Madame d’Alexis has already been distributed, organized, supported, and is ready to be listed.
- 62 partner retail locations
- 97–99% naturally derived
- Made in France
- < 24-hour sales response
You arePharmacy · Health and Beauty StoreBeauty Salon · Head Spa
B2B Evidence
Already distributed, organized, and supported
- 62
- partner retail locations
- ×2
- minimum resale coefficient
- 48–72 hours
- Delivery time varies by region
- < 24 hours
- timeframe for a sales response
ShippingFranceSwitzerlandBelgiumLuxembourg
The Difference on the Shelf
A difference that can be explained in three sentences
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No added water
Replaced with certified organic floral hydrosols.
While most hair care products are essentially just water, here every drop is replaced by an active hydrosol.
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97 to 99% natural ingredients
Free of sulfates, silicones, and parabens.
A high level of naturalness—including the fragrance—is clearly stated on every label.
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Hair Care Ingredients, Designed for Hair
Hyaluronic acid, ceramides, probiotics.
Skincare ingredients that are easy to explain both at the counter and in the treatment chair.
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100% Made in France
From the lab to the bottle.
Developed in a laboratory in Brittany, manufactured in small batches in France.
The Pharmacy Product Line
Five products we recommend for your daily routine
A limited product line: fewer items to stock, simple recommendations, and easy-to-track restocking.
The Role of Scalp Reset
Rôle Recrute: The Gateway
Role: Completes the routine
Role: Hoist Basket
Fidélise Role
Suggested retail prices, including tax. Terms and conditions for business customers are provided with the presentation.
- Scrub
- Shampoo
- Mask
- Day Serum
- Night Serum
Professional Formats · Salons & Head Spas
Head Spa Supplier: Equip Your Salon with Professional Hair Care Products
The line is designed for both in-salon treatments and retail take-home products. The treatment begins with Le Scrub Floral, a detoxifying and purifying treatment: a complete reset for the scalp, which is purified and oxygenated without irritation, preparing the hair shaft for subsequent treatments and integrating seamlessly into existing salon protocols without replacing them.
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Salons & Head SpasShampoo, 1 L
Bowl-style format for use in salon and head spa treatment rooms. For information on dosage, double shampooing, and integration into your protocols, please contact us.
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Salons & Head SpasMask 1 L
Back-bar format for chair treatments and head spa treatment times. Treatment times and protocols tailored to your treatment menu: please contact us.
The Three-Step Protocol
- Step 1 — ResetStep 1 — ResetThe Floral Scrub removes residue and dead skin cells, stimulates microcirculation, and oxygenates the roots. Two applications replace shampoo.
- Step 2 — ProcessingStep 2 — TreatmentThe Shampoo and Mask, formulated without added water and highly concentrated, rehydrate and repair the hair fiber while left on.
- Step 3 — Finishing and ResaleStep 3 — Finishing and ResaleThe Day Serum or Night Serum seals in the treatment and becomes the “take-home prescription”: this is where in-salon sales are made.
Formats available exclusively at salons and head spas; excludes pharmacy products.
What products do you need to open a head spa?
A spa station operates with a limited number of carefully selected products: a scalp scrub, a shampoo, a treatment mask, and a finishing serum. That is exactly the format of the product line. The starter kit is put together with the sales representative based on the number of treatment rooms, distinguishing between back-bar formats and take-home retail formats.
Assets, and What They Do
- Organic hydrosols of Damask rose, German chamomile, and orange blossomThey replace water and deliver water-soluble active ingredients right from the base of the formula.
- Cationic hyaluronic acidProvides deep hydration thanks to its affinity for negatively charged fibers.
- Plant-derived ceramidesRebuild the lipid barrier and reduce hair breakage.
- Prebiotics, Probiotics, and PostbioticsRestore balance to the scalp’s microbiome.
- Plant-Based KeratinRestructures the hair fiber without animal protein.
- Sea SaltMechanically exfoliates and stimulates microcirculation in Le Scrub.
Cabin Rotation and Restocking
The Floral Scrub and the Mask are the most popular treatments in the treatment room: their restocking frequency directly corresponds to the number of clients per week. Serums drive take-home sales at the end of a treatment. Professional deliveries are made within 48 to 72 hours depending on the region, and within 24 hours when a sales representative delivers to their assigned area, which prevents stockouts in the treatment room. Practitioners receive turnkey head spa protocols, training, in-chair sales scripts, and marketing materials.
Profitability
A line that sells as a duo, then as part of a routine
- ×2minimum resale multiplier
- 74%of online orders include the Shampoo
- 72%of first-time orders include at least two treatments
- €84Shampoo + Mask routine, retail price including tax
Shopify data, online store orders from September 24, 2025, to September 24, 2026, excluding canceled orders and test orders. Suggested retail prices.
62partner retail locations
Cast
A brand already available in pharmacies and salons
Pharmacies, drugstores, hair salons, and head spas in France, Switzerland, Belgium, and Luxembourg. A selective distribution network, built up one retail location at a time.
As Featured in the Press
The Brand at the Point of Sale
On the shelves, the brand takes up space
Counter, shelf, display case: a premium presence, designed to be seen and recommended.
Each store opening is planned in collaboration with the retail location, including in-store displays, merchandising, and training.
Photos: Partner retail locations, 2026.
Prepare for my moveSupport
A Supported Partnership, from Listing to Restocking
- Team TrainingEnable your teams to understand, explain, and recommend the brand with ease and confidence.
- Point-of-Sale (POS) & MerchandisingShelf and counter displays, floor stickers, brand booklets, bags, accessories, sales tools, and training materials for your teams.
- In-Store PromotionsConsultation days and in-store events, depending on the region and schedule.
- Sales SupportSales visits, installation assistance, layout advice, and optimization of the customer journey (depending on the area covered).
- Customized Product LineA compact product line, clear routines, consistent pricing, and natural turnover.
- Official NetworkListing on our website, visibility among our audience, and ongoing support.
Terms and Conditions
Professional Organic Cosmetics Supplier: Resale Terms and Conditions
Madame d'Alexis is designed for hair salons, barbershops, head spas, spas, beauty salons, pharmacies, concept stores, and specialty online retailers. Five products that work together seamlessly in a routine, 97 to 99% natural ingredients (including fragrance), and formulas with no added water—where every drop of inerte water is replaced by organic floral hydrosols. While 70 to 80% of hair care products on the market are essentially water, the difference can be explained to a client in just three sentences.
- Resale Coefficient
- Starting at ×2Takeout
- Delivery
- 48 to 72 hoursDepending on the area
- Sales Response
- Within 24 hours
- Territories
- France · Switzerland · Belgium · Luxembourg
- Minimum, shipping included, payment
- Detailed terms and conditions are provided upon request
Further Reading
How do you choose an organic cosmetics supplier for your salon?
A good supplier delivers on three promises at once: a comfortable margin, natural inventory turnover, and a sales pitch that the team can adopt without extensive training. On these three points, a narrow product line almost always outperforms a broad catalog: fewer SKUs to stock, fewer trade-offs on the shelves, and simpler product recommendations.
Who Can Become a Reseller
Opening a business account is intended for registered beauty, hair, and wellness businesses. A SIRET number is required, as well as an intra-Community VAT number outside of France. The brand operates on a selective distribution basis: approval is based on the retail location’s ability to highlight the technical expertise of the product line, and resale on unauthorized marketplaces is prohibited. A suggested retail price is provided to each partner.
Margin, Turnover, and Restocking
For retail take-home products, the multiplier applied to the professional line is at least 2. In the back bar, the product is used during the treatment: profitability is determined by the price of the treatment, not by a product multiplier—the sales representative will help you determine the correct dosage. The premium positioning is clearly established and well-documented: 97 to 99% natural ingredients, organic active hydrosols as a base, active ingredients derived from skincare, and development in a Breton laboratory. On the shelves, the Shampoo attracts new customers and the Night Serum builds loyalty: this duo drives restocking.
Delivery and Support
Business orders are shipped within 48 to 72 hours, depending on the region, and within 24 hours when the sales representative delivers within their territory. Each partner receives product data sheets and sales pitches, shelf and counter point-of-purchase displays, ready-to-publish visuals, product training for their team, and a listing on the network of retail locations. As a wholesale distributor of organic cosmetics in the selective retail channel, the brand supports the partner’s market entry rather than simply delivering a box.
Professional Formats
| Reference | Capacity | Recommended Use | Estimated margin |
|---|---|---|---|
| Shampoo, Hair Mask, Scrub | 200 ml | Back-bar and chair treatments | The product is used during the treatment: profitability is reflected in the price of the treatment, not in a multiplier. The sales representative helps you determine the dosage and set the price. |
| Shampoo, Hair Mask, Scrub | 200 ml | Takeout Sales | Minimum coefficient × 2 |
| Day Serum, Night Serum | 30 ml | Takeout, at-home routine, basket assembly | Minimum coefficient × 2 |
Detailed pricing terms are provided by the sales representative when the account is opened.
Business Contact
Let's talk about your retail location
Receive the professional presentation by email, or request a callback from a sales representative.
- Business response within 24 hours
- Presentation sent by email
- No obligation
Your request has been successfully submitted. You will also receive our professional presentation via email.
Any questions in the meantime? contact@madamedalexis.com
Would you prefer to email us directly? contact@madamedalexis.com
Frequently Asked Questions
Frequently Asked Questions for Professionals
Answers to the six questions we’re most frequently asked by salons, spa centers, and pharmacies before they open an account.
Ask another questionWhat are the requirements to become a Madame d'Alexis reseller?
To become a reseller, you must operate a registered business in the beauty, hair, or wellness industry: salon, barbershop, head spa, spa, beauty institute, pharmacy, concept store, or specialized e-commerce business. A SIRET number is required, as well as an intra-Community VAT number for resellers outside of France. Distribution is selective, and resale on unauthorized marketplaces is prohibited.
How do I open a Madame d'Alexis business account?
Request a professional presentation on this page. A sales representative will contact you to discuss your retail location, your customer base, and your goals. An account will then be opened, and you will be assigned a dedicated account manager who will work with you to develop a product assortment and restocking schedule tailored to your business.
What kind of profit margin can I expect when I resell it?
For retail take-home sales, the multiplier applied to the professional line is at least 2. In the back bar, the product is used during the treatment: profitability is therefore determined by the price of the treatment rather than by a product multiplier, and the sales representative will help you determine the proper dosage. The premium positioning—justified by a formulation containing 97 to 99 percent natural ingredients based on organic active hydrosols—supports a high average transaction value.
Where do you deliver business orders?
Orders are shipped to France, Switzerland, Belgium, and Luxembourg. Delivery times range from 48 to 72 hours depending on the region, and 24 hours when the sales representative handles the delivery within their territory. Business orders are packaged for back-bar display and storage in the break room.
Can I offer your treatments at the Head Spa?
Yes. The line is designed for both in-salon treatments and retail purchase. The detoxifying and purifying Floral Scrub serves as the foundation for the scalp reset treatment—which is non-irritating—and integrates seamlessly into existing salon protocols. Turnkey head spa protocols are provided as part of the training.
How is my team's training going?
The training covers treatment protocols, the use of bioactive hydrosols, in-chair sales scripts, and product pitches. It is delivered remotely or on-site, depending on the package selected. Each team receives technical data sheets, visuals, and communication materials ready for publication.