Madame d'Alexis Curly Hair Ritual
Water-free moisturizing shampoo with organic hydrosols - Madame d'Alexis
Concentrated Ceramide Repair Mask - Madame d'Alexis
Thermal protection day serum with jojoba oil - Madame d'Alexis
1 4

COMPLETE ROUTINE FOR CURLY HAIR WITH ORGANIC FLORAL HYDROLATS | DEFINES, NOURISHES & CONTROLS FRIZZ | 97% NATURAL | MADE IN FRANCE

Curly Hair Routine: Shampoo, Mask & Serum with Hydrolats

119,00€ 110,00€ - 8%
paraben-free
Sulfate-free
Silicone-free

Suitable for: Curly hair

Description


Curly hair routine

La routine cheveux bouclés en 3 étapes

Hydrater, nourrir et définir sans alourdir : Shampoing sans sulfates, Masque aux céramides végétales et Sérum Jour leave-in pour accompagner les boucles ondulées, bouclées, frisées et texturées.

La routine cheveux bouclés en 3 étapes : hydrater, nourrir et définir sans alourdir. Shampoing sans sulfates + Masque aux céramides végétales + Sérum Jour leave-in : trois soins complémentaires pour nettoyer en douceur, restaurer la souplesse de la fibre, réduire les frisottis et sublimer la définition naturelle des boucles.

Le Shampoing et le Masque sont formulés sans eau ajoutée, avec une base d’hydrolats bio actifs. Le Sérum Jour, lui, est une huile sèche sans rinçage à 99 % d’origine naturelle, conçue pour les longueurs et les pointes. Ensemble, ils créent une routine complète pour les cheveux ondulés, bouclés, frisés et texturés, des types 2A à 4C.

Pourquoi les cheveux bouclés ont besoin d’une routine spécifique

La structure en spirale de la boucle crée une mécanique particulière : le sébum produit au niveau du cuir chevelu descend plus difficilement le long de la fibre. Résultat : les racines peuvent être normales ou grasses pendant que les longueurs restent sèches, la cuticule se soulève, la boucle perd sa définition et les frisottis s’installent.

Une routine cheveux bouclés efficace doit résoudre trois besoins simultanément : hydrater la fibre en profondeur, nourrir les longueurs avec des lipides adaptés, puis sceller l’hydratation pour limiter le gonflement, la porosité et la perte de définition.

01 Moisturize

Le Shampoing nettoie sans sulfates, hydrate dès le lavage et prépare la fibre à recevoir le soin profond.

02 Feed

Le Masque apporte céramides végétales, acide hyaluronique cationique, huiles nobles et douceur.

03 Définir

Le Sérum Jour scelle l’hydratation, réduit les frisottis, protège de la chaleur et sublime la boucle.

Étape 1 : Le Shampoing nettoie sans décaper et hydrate dès le lavage

Le premier ennemi des boucles : les lavages trop agressifs. En décapant le film hydrolipidique, certains shampoings peuvent ouvrir la cuticule, déshydrater la fibre et favoriser l’effet frisottis. Le Shampoing Madame d’Alexis nettoie avec des tensioactifs doux, sans sulfates SLS/SLES, pour respecter le cuir chevelu et préserver la définition naturelle.

01 Sans sulfates SLS/SLES

Nettoie en douceur, sans décaper le cuir chevelu ni fragiliser la fibre bouclée.

02 Cationic hyaluronic acid

Hydrate la fibre, aide à protéger contre la déshydratation et apporte plus de souplesse.

03 Hydrolat de rose de Damas bio

Hydratation, apaisement et brillance naturelle sur la fibre.

04 Organic chamomile hydrosol

Apaise les cuirs chevelus sensibles et apporte du confort au lavage.

05 Plant keratin

Renforce la fibre, améliore l’élasticité et aide à réduire la casse.

06 Prebiotics

Soutiennent l’équilibre du microbiome du cuir chevelu, essentiel à une fibre saine.

Résultat : les boucles sont propres, plus souples, plus douces et prêtes à recevoir Le Masque.

Étape 2 : Le Masque nourrit, répare et définit la boucle

C’est l’étape clé pour les cheveux bouclés. Le Masque apporte les lipides que le sébum ne parvient pas toujours à distribuer sur toute la longueur. Il aide à renforcer la barrière lipidique, lisser la cuticule, améliorer la souplesse et limiter les frisottis.

01 Plant ceramides

Renforcent la barrière lipidique, améliorent l’élasticité et aident à limiter la casse.

02 Huiles de jojoba et d’abricot bio

Nourrissent sans alourdir, apportent souplesse, confort et brillance à la boucle.

03 Orange blossom essential wax

Aide à sceller l’hydratation, lisser la fibre et révéler la brillance naturelle.

04 Cationic hyaluronic acid

Hydrate en profondeur, repulpe la fibre et aide la boucle à retrouver plus de rebond.

05 Organic active hydrosols

Rose de Damas, camomille matricaire et fleur d’oranger apportent hydratation, confort et éclat.

06 Sans silicones

Pas d’accumulation occlusive qui alourdit les boucles ou masque la fibre à long terme.

Résultat : boucles plus souples, mieux nourries, cuticule plus lisse, frisottis réduits et brillance amplifiée.

Étape 3 : Le Sérum Jour scelle l’hydratation et protège la boucle toute la journée

Le Sérum Jour est un leave-in à texture d’huile sèche qui s’applique sur les longueurs et les pointes, sur cheveux humides ou secs. Il aide à sceller l’hydratation apportée par le Masque, discipliner la fibre, réduire les frisottis et protéger les boucles des agressions de la journée.

01 Plant ceramides

Aident à maintenir une cuticule plus lisse, pour limiter la porosité et le gonflement lié à l’humidité.

02 Organic jojoba oil

Nourrit sans alourdir, discipline la boucle et apporte une brillance naturelle.

03 Actifs thermo-protecteurs

Aident à protéger la fibre jusqu’à 200°C, notamment avant l’utilisation d’un diffuseur ou d’un appareil chauffant.

04 Orange blossom essential wax

Aide à sceller l’hydratation, apporter éclat, souplesse et toucher soyeux.

Résultat : boucles définies et protégées toute la journée, frisottis mieux contrôlés, brillance naturelle préservée.

Pour quel type de boucles ?

Boucles ondulées, types 2A à 2C : utiliser Le Sérum Jour en quantité légère, 1 goutte suffit souvent pour définir sans alourdir.
Boucles bouclées, types 3A à 3C : routine complète en 3 étapes pour maximiser hydratation, souplesse et définition.
Boucles frisées et texturées, types 4A à 4C : privilégier Le Masque en soin profond, 20 à 30 minutes, puis Le Sérum Jour sur les pointes.
Cheveux bouclés colorés ou méchés : routine sans sulfates ni silicones, idéale pour accompagner les fibres fragilisées par les traitements chimiques.

Comment utiliser la routine cheveux bouclés ?

Step Soin Frequency Geste
1 The Shampoo Lors des lavages Appliquer sur cuir chevelu bien mouillé, masser délicatement, effectuer un double shampoing si nécessaire, puis rincer abondamment.
2 The Mask 1 à 2 fois par semaine selon la sécheresse Laisser poser 5 à 10 minutes en soin classique, ou 20 à 30 minutes en soin profond pour les boucles très sèches ou poreuses.
3 The Day Serum Chaque matin ou selon les besoins Réchauffer 1 à 3 gouttes entre les mains, appliquer sur longueurs et pointes, sur cheveux humides ou secs, sans saturer la boucle.

Formule & engagement

Le Shampoing : 98 % d’ingrédients d’origine naturelle.
Le Masque : 97 % d’ingrédients d’origine naturelle.
Le Sérum Jour : 99 % d’ingrédients d’origine naturelle.
Shampoing et Masque formulés sans eau ajoutée, avec une base d’hydrolats bio actifs.
Sérum Jour : huile sèche leave-in sans rinçage, pour longueurs et pointes.
Sans sulfates, sans silicones, sans parabènes.
Parfum 100 % naturel, signature olfactive Madame d’Alexis.
Fabriqués en Bretagne, France.

Le geste clé : ne surchargez pas la boucle. Hydratez avec Le Shampoing, nourrissez avec Le Masque, puis appliquez Le Sérum Jour en petite quantité pour sceller, définir et protéger sans alourdir.


Composition - INCI

Our three skincare products are formulated with 97-98% natural ingredients and are free from sulfates, parabens, and silicones. Made in Brittany.

Moisturizing Shampoo (200 ml)

Key ingredients:• 75% organic floral hydrosols (rose, chamomile, orange blossom) • Hyaluronic acid: deeply hydrates curls • Plant-based keratin: strengthens hair fibers, preserves definition • Prebiotics: rebalance the microbiome • Ultra-gentle surfactants (sulfate-free)

Full INCI list:Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Coco-Glucoside, Glycerin, Sodium Cocoyl Glutamate, Sodium Hyaluronate, Inulin, Alpha-Glucan Oligosaccharide, Hydrolyzed Wheat Protein, Xanthan Gum, Citrus Aurantium Dulcis Peel Wax, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool***

Organic ingredients | Natural allergens

The Nourishing Mask with Ceramides (200 ml)

Key ingredients:• 70% organic floral hydrosols (rose, chamomile, orange blossom) • Plant ceramides: define curls, reduce breakage • Hyaluronic acid: intensely moisturizes • Organic jojoba and apricot oils: nourish without weighing hair down • Essential orange blossom wax: seals in moisture, controls frizz

Full INCI list:Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Glycerin, Cetearyl Alcohol, Simmondsia Chinensis Seed Oil*, Prunus Armeniaca Kernel Oil*, Behentrimonium Methosulfate, Ceramide NP, Sodium Hyaluronate, Citrus Aurantium Dulcis Peel Wax, Hydrolyzed Wheat Protein, Inulin, Alpha-Glucan Oligosaccharide, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool***

Organic ingredients | Natural allergens

Anti-Frizz Day Serum (30 ml)

Key ingredients:• Plant ceramides: seal in moisture, smooth the cuticle • Organic jojoba oil: nourishes without weighing hair down, dry oil texture • Orange blossom essential wax: controls frizz • Natural heat protection: protects up to 200°C • Natural antioxidants: anti-humidity shield

Full INCI list:Simmondsia Chinensis Seed Oil*, Prunus Armeniaca Kernel Oil*, Helianthus Annuus Seed Oil*, Ceramide NP, Citrus Aurantium Dulcis Peel Wax, Tocopherol, Fragrance, Limonene**, Linalool***

Organic ingredients | Natural allergens

Our commitments

  • ✓ 97-98% natural origin
  • ✓ No added water (replaced by organic hydrosols in Shampoo & Mask)
  • ✓ Free from sulfates, parabens, and silicones
  • ✓ Made in Brittany
  • ✓ Dermatologically tested
  • ✓ Vegan
Directions for use

How to use the curly hair ritual

This ritual has been designed as a complete program to deeply moisturize, nourish the hair fiber, and enhance curls on a daily basis. The goal: to strengthen natural elasticity, reduce frizz, and reveal supple, shiny, and perfectly defined curls.

▪️ Step 1 – Cleanse and prepare with Hydrating Shampoo

Take a small amount of Madame d'Alexis Hydrating Shampoo and apply it to damp scalp. Massage with your fingertips in small circles for 2 minutes, then let the lather slide gently down the lengths without rubbing. Rinse with lukewarm water to preserve the cuticle.

Frequency: 2 to 3 washes per week.

Tip for curls: towel dry your hair with a microfiber towel or cotton T-shirt to limit breakage and maintain definition.

▪️ Step 2 – Nourish and redefine with the Hydrating & Nourishing Mask

Apply the mask section by section to towel-dried hair, focusing on the lengths and ends. Gently detangle with your fingers or a wide-tooth comb to distribute the product without breaking the curls. Leave on for 10 to 15 minutes, then rinse thoroughly.

Frequency: once or twice a week.

Curly hair tip: for intensive care, wrap your hair in a warm towel to open the cuticle and help the active ingredients penetrate.

▪️ Step 3 – Enhance and protect with Day Serum

Warm 2 to 3 drops between your hands and apply to the lengths and ends of damp or dry hair. The serum seals in moisture, tames frizz, and protects the hair fiber from UV rays, heat, and pollution.

Use: every morning or before styling.

Tip for curls: scrunch your curls (lift them between your palms from bottom to top) to boost their bounce and preserve their natural shape.

▪️ Additional recommendations for radiant curls

– Avoid dry brushing: only detangle wet hair with a conditioning product.
– Limit the use of heated styling tools or always use heat protection.
– Sleep on a silk or satin pillowcase to reduce friction and preserve curl definition.

Who is it for?
⚡︎ The results

Expected results on curly hair

From the first use:

  • More defined and bouncy curls
  • Controlled frizz all day long
  • Softer, easier-to-style hair

After 2 weeks:

  • Long-lasting hydration (less dry hair)
  • Enhanced natural shine
  • Reduction of breakage

After 1 month:

  • Visibly healthier and fuller curls
  • Improved hair texture
  • Soothed and rebalanced scalp
Assets

The skincare ingredients for curly hair contained in our formulas

Our routine incorporates active ingredients usually reserved for skin care:

  • Cationic hyaluronic acid: deeply moisturizes, plumps dehydrated curls
  • Plant ceramides: restore the lipid barrier, reduce breakage, define curls
  • Organic jojoba oil: nourishes without weighing down the skin, regulates moisture levels
  • Prebiotics: rebalance the scalp microbiome
  • Orange blossom essential wax: seals in moisture, controls frizz

Madame d'Alexis Curly Hair Ritual
Curly Hair Routine: Shampoo, Mask & Serum with Hydrolats
119,00€ 110,00€
Product information

Hello, don't hesitate to contact us if you have any questions.
Pauline will be happy to answer you Monday to Friday, 9am to 6pm.

André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair. 

Curly Hair Routine: Shampoo, Mask & Serum with Hydrolats

FREQUENTLY ASKED QUESTIONS

Why do my curls droop and lose their definition? What makes them limp and lifeless?

Your curls are falling flat because the protein structure of the fiber is damaged. A well-defined curl has a strong, elastic protein structure. When this structure is damaged, the curl loses its bounce and falls flat. Harsh shampoos with sulfates strip the fiber of its natural proteins. Without these proteins, the curl cannot maintain its shape. Hard water clogs the cuticles and creates an opaque layer that weighs down the curl. The curl becomes heavy and droops. Repeated heat (hair dryer, flat iron) damages the protein bonds that maintain the curl's structure. Without these bonds, the curl loses its elasticity. Excessive humidity also creates a problem. When the air is very humid, water penetrates the fiber and swells the curl. The curl becomes puffy, limp, and undefined. This is the frizz effect. You also probably have residue buildup on your curls. The silicones in conventional shampoos build up and create an impermeable layer. This layer weighs down the curl and prevents it from forming properly. Your curls need two things to stay defined: protein to maintain structure and moisture to maintain elasticity. A protein-moisture balance is crucial. Too much protein makes the curl stiff and brittle. Too much moisture makes the curl limp and undefined. This curl care product offers the perfect balance. Silk proteins strengthen the curl structure. Cationic hyaluronic acid moisturizes without weighing hair down. Organic hydrosols provide real nutrition. Essential wax seals the curl and creates definition. Together, they restore the protein structure, maintain hydration, and create defined, bouncy curls. After a few applications, your curls will regain their bounce. After 2 to 3 weeks, the definition will visibly return. After 4 weeks, your curls will be noticeably more defined, bouncier, and more beautiful. This is the effect of the gradual restoration of the protein structure.

How does a curl treatment really work? Why is it different from a traditional treatment?

A classic hair care product evenly moisturizes the entire hair fiber. A curl care product must do more. It must moisturize AND strengthen the protein structure AND create definition. It's a completely different approach. Curls have a unique structure. They are coiled around themselves. This coiled structure creates points of tension. These points of tension must be strengthened so that the curl remains defined. Silk proteins strengthen these tension points. They bind to damaged protein bonds and restore them. A curl with a strong protein structure remains defined even in humid conditions. Hydration is also crucial. But not just any hydration. Curls need hydration that penetrates without weighing them down. Cationic hyaluronic acid penetrates deeply and binds to the fiber. It moisturizes without creating a greasy film on the surface. Curls remain light and defined. Essential wax creates definition. It seals the curl by creating a protective veil. This veil maintains the shape of the curl and creates bounce. Without essential wax, the curl gradually falls apart. With essential wax, the curl remains defined all day long. Organic hydrosols also provide specific nutrition for curls. Damask rose soothes the scalp. Chamomile strengthens the fiber. Orange blossom creates shine. Together, they create an optimal environment for curls. The order of application is also crucial. You must first moisturize (hyaluronic acid), then strengthen (proteins), then seal (essential wax). This order creates complete synergy. If you apply in the wrong order, you will not get the same results. A classic hair care product does not take into account the unique structure of curls. It simply moisturizes. A curl care product treats all aspects: protein structure, deep moisturizing, definition, and nutrition. That's why the results are so different. After one application, your curls are immediately more defined. After 2 to 3 weeks, the transformation is visible. Your curls are more pronounced, shinier, and more beautiful.

I have very frizzy/wavy/very curly hair. Does this treatment really work for MY type of curls?

Yes, this treatment works for all types of curls. But you need to adapt the application to your hair type. For wavy hair (light waves), you need less protein and more lightness. Use a small amount of treatment (a hazelnut-sized amount). Apply to the lengths and ends only. Leave on for 5 to 10 minutes. Rinse thoroughly. Your waves will regain their definition without becoming too thick. For curly hair (medium curls), use a full hazelnut-sized amount. Apply to the entire head of hair, massaging well so that the treatment penetrates each curl. Leave on for 10 to 15 minutes. Rinse thoroughly. Your curls will regain their bounce and definition. For very curly hair (tight curls), use one and a half hazelnut-sized amounts. Apply generously throughout the hair. Focus on the areas where the curls are most limp. Leave on for 15 to 20 minutes. Rinse thoroughly. Your curls will regain their structure and bounce. For very frizzy hair, the problem is humidity. Your hair puffs up in humid conditions and loses its definition. This treatment creates a protective barrier against humidity. The essential wax seals the fiber and prevents water from penetrating. Use a full hazelnut-sized amount. Apply generously. Leave on for 10 to 15 minutes. Rinse thoroughly. After rinsing, apply a little treatment to the ends to create an extra barrier against humidity. Your frizz will gradually decrease. Important to know: Every type of curl is different. You need to find your ideal dosage and application time. Start with a small amount and gradually increase. Start with a 5-minute application and gradually increase. After a few applications, you will find your ideal routine. Listen to your curls. If they become too thick or too stiff, reduce the amount or the application time. If they remain limp and undefined, increase the amount or the application time. After 2 to 3 weeks, you will see a real difference. Your curls will be more defined, more prominent, and more beautiful, whatever your type.

How can I incorporate this product into my curly hair routine? What is the correct order? How often should I use it?

The curly hair routine is different from the classic routine. You must follow a specific order to achieve the best results. Start with a gentle shampoo. The shampoo cleanses without damaging your hair. It removes any residue that has built up on your curls. Apply the shampoo to damp hair. Lather well. Focus on the scalp and roots. Rinse thoroughly. After shampooing, apply the curl treatment. This is the crucial step. The treatment strengthens the protein structure and creates definition. Apply to towel-dried hair (not completely dry, not dripping wet). Focus on the lengths and ends. Massage well so that the treatment penetrates each curl. Leave on for 5 to 20 minutes, depending on your curl type. Rinse thoroughly with cold water. Cold water closes the cuticle and creates definition. After rinsing, apply a day serum to damp hair. The day serum creates a protective barrier against heat and humidity. Apply 2 to 3 drops to the lengths and ends. Warm slightly between your palms. Distribute evenly. No rinsing. You can style your hair immediately afterwards. In the evening, before bed, apply a night serum to the scalp. The night serum soothes and regenerates while you sleep. Apply 1 mL directly to the scalp. Massage gently. Leave on overnight without rinsing. Recommended frequency: Use the curl treatment once or twice a week. Once a week for wavy hair. Twice a week for very curly or very frizzy hair. Use the gentle shampoo every 2 to 3 days. The less you wash, the better it is for your curls. Use the serums day and night every day. This order creates complete synergy. The shampoo prepares. The treatment strengthens and creates definition. The serums protect and regenerate. Together, they create beautiful, long-lasting curls. After 4 weeks of this routine, your curls will be transformed. They will be more defined, more prominent, and more beautiful.

How long before I see my curls come back? When will they be really defined?

Curls take time to restore because the protein structure must gradually rebuild itself. You won't see instant results, but the results are visible and long-lasting. Week 1: After the first application, your curls are immediately more defined. This is the immediate effect of the treatment. But this effect gradually disappears after a few days. After 2 to 3 days, your curls return to their initial state. This is normal. The protein structure has not yet been restored. Week 2: After two applications (one week), you will notice that your curls stay defined for longer. The effect now lasts 3 to 4 days instead of 1 to 2 days. The protein structure is starting to rebuild itself. Week 3: After three applications (two weeks), the transformation becomes visible. Your curls are noticeably more defined and bouncier. The effect now lasts 5 to 6 days. You also notice that your curls are shinier and healthier. Week 4: After four applications (three weeks), the repair is significant. Your curls are visibly more defined, bouncier, and more beautiful. The effect now lasts 7 days or more. You can space out applications to once a week and the results will last. Weeks 5 to 8: After 4 to 6 weeks, the repair is complete. Your curls are noticeably stronger and more defined. The protein structure is gradually restored. You can now use the treatment once a week for maintenance. The results are maintained indefinitely. After 8 weeks: After 8 weeks, your curls are transformed. They are defined, bouncy, shiny, and healthy. You may even notice that your curls are growing back stronger and more defined. This is the effect of the gradual restoration of the protein structure. Important to know: The timeline depends on the initial condition of your curls. If your curls are very damaged, the timeline may be longer (6 to 8 weeks). If your curls are moderately damaged, the timeline is shorter (3 to 4 weeks). Listen to your curls. After 2 to 3 weeks, you will see a real difference. If you don't see a difference after 4 weeks, increase the frequency or application time.

Why is this treatment better than a traditional curl treatment? What is the real difference?

Traditional curl care products often contain silicones that create the illusion of definition. Silicones coat the hair fiber and create a shiny veil. Your curls appear defined immediately. But after a few days, the silicones build up and create an opaque layer. Your curls become heavy and limp. You have to wash them more often. It's a vicious cycle. This product does not contain silicones. Instead, it contains silk proteins that actually strengthen the protein structure. Silk proteins bind to damaged protein bonds and restore them. Your curls gradually become stronger and more defined. This is real repair, not a temporary illusion. Conventional hair care products contain 60 to 80% inert water. This product contains 0% added water. Instead, it contains 100% organic active hydrosols. Inert water does nothing. It dilutes the active ingredients. You pay for volume, not performance. Organic hydrosols contain aromatic molecules, minerals, and antioxidants. These molecules penetrate the fiber and remain there. They provide real nutrition. Conventional hair care products contain conventional hyaluronic acid, which moisturizes the surface. This product contains cationic hyaluronic acid, which penetrates deeply. Hydration lasts longer and creates better definition. Conventional products do not contain enough essential wax. This product is rich in it. Essential wax seals the curl and creates definition. Without essential wax, the curl gradually unravels. With essential wax, the curl stays defined all day long. 98% natural ingredients, free from sulfates, parabens, and silicones. Conventional products often contain harsh ingredients that damage curls in the long term. This product respects your curls while repairing them. A conventional product costs $12-20 and lasts 1 month. This product is more expensive but lasts 2 to 3 months and offers 3 times better results. The cost per use is comparable, but the effectiveness is much higher. After one use, you will feel the difference. Your curls will be more defined and bouncier. After 2 to 3 weeks, the transformation will be visible. After 4 weeks, your curls will be noticeably stronger, more defined, and more beautiful. That's why this treatment is superior to traditional curl treatments.

RECENTLY VIEWED