Probiotic-enriched night serum for denser skin - Madame d'Alexis
Detoxifying scalp scrub with hydrosols - Madame d'Alexis
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MADAME D’ALEXIS SCRUB & NIGHT SERUM PACK: GROWTH & DENSITY TO STIMULATE AND STRENGTHEN THE HAIR

Growth & density ritual

77,00€ 66,00€ - 14%
paraben-free
Sulfate-free
Silicone-free

Suitable for: Oily hair, Dry hair, Fine hair, Curly hair, Colored or highlighted hair, Sensitive/irritated scalp, and Damaged/brittle hair

Description

Why this ritual is ideal for stimulating growth and thickening hair

Loss of density or slower growth can have several causes:

  • Scalp suffocated by impurities, product residue, or excess sebum, which limit oxygenation of the follicles
  • Insufficient blood circulation to the roots, reducing the supply of nutrients essential for growth
  • Imbalanced skin microbiome, leading to irritation, inflammation, and premature hair loss
  • Stress, fatigue, or hormonal changes (pregnancy, postpartum, menopause), which disrupt the hair growth cycle
  • Lack of hydration and targeted nutrition at the hair bulb level

To stimulate growth and restore thicker hair, it is essential to deeply purify, stimulate, and nourish the scalp, while creating an optimal environment for the follicle.

Madame d'Alexis' Growth & Density Ritual combines two complementary treatments, formulated without sulfates, parabens, or silicones:

  • A scrub that gently exfoliates, detoxifies, and stimulates microcirculation.
  • A Night Serum that intensely nourishes, balances the microbiome, and activates growth during sleep.

By acting on both preparation and stimulation, this routine awakens the roots, strengthens the anchorage, and promotes the appearance of stronger, thicker, and visibly revitalized hair.

The benefits of the hair growth & density ritual

1. Scrub – Detoxification and oxygenation

Used once a week, it removes impurities, excess sebum, and dead skin cells. Its formula with organic hydrosols and fleur de sel gently exfoliates, stimulates circulation, and prepares the scalp to receive the serum's active ingredients.

2. Night Serum – Stimulation and reinforcement

Applied every evening, it works while you sleep to nourish the bulb, strengthen the root, and promote growth. Its probiotics and botanical extracts rebalance the scalp, while cationic hyaluronic acid moisturizes without weighing hair down.

Composition - INCI

Our three products are formulated with 98% natural ingredients and are free from sulfates, parabens, and silicones. Made in Brittany.

Detoxifying Scalp Scrub (200 ml)

Key ingredients:• 70% organic floral hydrosols (rose, chamomile, orange blossom) • Fleur de sel: gentle exfoliation, stimulates microcirculation • Hyaluronic acid: moisturizes the scalp • Organic coconut oil: nourishes the hair fiber • Prebiotics: rebalance the microbiome

Full INCI list:Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Sodium Chloride, Glycerin, Cocos Nucifera Oil*, Coco-Glucoside, Sodium Hyaluronate, Inulin, Alpha-Glucan Oligosaccharide, Citrus Aurantium Dulcis Peel Wax, Hydrolyzed Wheat Protein, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool**, Citral**

Organic ingredients | Natural allergens

Anti-Hair Loss & Growth Night Serum (30 ml)

Key ingredients:• 65% organic floral hydrosols (rose, chamomile, orange blossom) • Fermented probiotics: rebalance the microbiome • Hyaluronic acid: hydrates and strengthens the root • Anti-hair loss botanical extracts (nettle, oak, licorice): stimulate growth

Full INCI list:Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Glycerin, Propanediol, Sodium Hyaluronate, Urtica Dioica Extract, Quercus Robur Extract, Glycyrrhiza Glabra Root Extract, Lactobacillus Ferment, Saccharomyces/Radish Root Ferment Filtrate, Leuconostoc/Radish Root Ferment Filtrate, Inulin, Alpha-Glucan Oligosaccharide, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool***

Organic ingredients | Natural allergens

Our commitments

  • ✓ 98% natural origin
  • ✓ No added water (replaced by organic hydrosols)
  • ✓ Free from sulfates, parabens, and silicones
  • ✓ Made in Brittany
  • ✓ Dermatologically tested
  • ✓ Vegan
  • ✓ Not tested on animals
Directions for use

This ritual has been designed as a progressive 3-month program aimed at purifying the scalp, stimulating microcirculation, and strengthening hair roots. The goal is to create an optimal environment for growth and achieve thicker, stronger, and visibly revitalized hair.

▪️ Step 1 – Purify with the

Apply a generous amount of exfoliating scrub to the palm of your hand, emulsify with warm water, and apply the scrub as you would shampoo. Massage the scrub in with your fingertips for 3 minutes. Rinse. Repeat the same process a second time. Leave on the scalp for 2 minutes before rinsing thoroughly.

Recommended frequency: once a week for the first month, then every 10 days.

Tip: massage with your fingertips, never with your nails, to avoid damaging the skin. This helps to remove impurities, oxidized sebum, and styling product residue that suffocate the roots.


▪️ Step 2 – Repair and stimulate with Night Serum

Apply a maximum of 4 to 5 drops directly to the scalp every evening. Massage gently to help the active ingredients penetrate and stimulate microcirculation.

Recommended treatment: use daily for 3 months for a lasting effect.

Tip: apply the serum to a completely dry scalp to optimize penetration. A 2-minute massage every evening optimizes hair anchoring and helps regulate sebum production in the long term.

▪️ Additional recommendations to stimulate growth

- Avoid excessively hot water: it weakens the cuticle and can increase scalp irritation.

- Limit very tight hairstyles that can weaken the hair's anchorage.

- Brush gently, starting with the lengths, to distribute natural oils without overloading the roots.

- Incorporate foods rich in omega-3 (oily fish, nuts, flax seeds) and reduce fast sugars, which can affect hair health.

Who is it for?
⚡︎ The results

Expected results

  • Revitalized growth and visibly improved density
  • Purified and oxygenated scalp
  • Reinforced bulbs and optimized anchoring
  • Thicker, stronger, and healthier hair
Assets

Growth & density ritual
77,00€ 66,00€
Product information

Hello, don't hesitate to contact us if you have any questions.
Pauline will be happy to answer you Monday to Friday, 9am to 6pm.

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André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair. 

Growth & density ritual

FREQUENTLY ASKED QUESTIONS

Why isn't my hair growing? Why am I experiencing progressive hair thinning?

Your hair isn't growing because the hair follicles aren't getting enough nutrients and oxygen. The hair follicle is a living structure that depends entirely on blood circulation. When circulation is poor, the follicle becomes weak. The hair that grows is fine and brittle. It falls out quickly. You feel like your hair isn't growing. The loss of density also comes from a reduction in the hair growth cycle. Normally, a hair grows for 2 to 7 years (anagen phase). Then it enters a resting phase (telogen phase) and falls out. A new hair grows back. This cycle repeats itself indefinitely. But when the follicle is weak, the cycle shortens. Hair grows for 6 months instead of 2 to 7 years. Then it falls out. You have less hair growing at the same time. The result is a gradual loss of density. Several factors weaken the follicles. Chronic stress produces cortisol, which affects hair growth hormones. Nutritional deficiencies (iron, zinc, protein, B vitamins) deprive the follicle of essential nutrients. Poor blood circulation reduces oxygen supply to the follicle. Inflammation of the scalp creates an environment that is hostile to growth. Harsh shampoos damage the scalp and reduce circulation. Chronic exposure to UV rays and pollution damages the follicles. Hormones also play a role. Hormonal fluctuations (postpartum, menopause, stress) shorten the growth cycle. You need a routine that stimulates blood circulation to the follicle, provides essential nutrients, and creates an optimal environment for growth. A gentle shampoo cleanses without damaging and preserves circulation. A growth serum stimulates circulation and provides nutrients. A densifying mask strengthens the follicle. An anti-hair loss night serum stabilizes hair loss and prolongs the growth cycle. Together, they create an optimal environment for growth and density. After a few weeks, you will notice that less hair is falling out. After 2 to 3 months, you will notice visible regrowth. After 4 to 6 months, your density will have increased significantly. This is the effect of gradual follicle stimulation and lengthening of the growth cycle.

How does hair growth really work? Why do some products stimulate growth and others don't?

Hair growth depends on three factors: blood flow to the follicle, available nutrients, and the hormonal environment. A product that stimulates growth must act on all three factors. Blood flow is crucial. The hair follicle depends entirely on blood flow to receive oxygen and nutrients. When circulation is poor, the follicle becomes weak. The hair that grows is fine and brittle. It falls out quickly. A growth serum must stimulate blood circulation to the scalp. Caffeine extracts stimulate circulation. Ginger extracts increase blood flow. Mint extracts create a tingling sensation that indicates increased circulation. Together, they create optimal circulation to the follicle. Nutrients are also crucial. The follicle needs protein, B vitamins, iron, zinc, and other minerals to produce strong hair. When these nutrients are lacking, the hair is weak. A product that stimulates growth must provide these nutrients. Fermented extracts provide highly bioavailable nutrients. Organic hydrosols contain minerals and vitamins. Silk proteins provide essential amino acids. Together, they provide complete nutrition for the follicle. The hormonal environment is also important. Hormones regulate the hair growth cycle. When hormones are out of balance, the cycle shortens. Hair falls out more quickly. A product that stimulates growth must create an optimal hormonal environment. Probiotics and postbiotics rebalance the scalp's microbiome. A balanced microbiome produces substances that regulate hormones. Anti-hair loss extracts (oak, nettle, licorice) prolong the growth cycle independently of hormones. Together, they create an optimal hormonal environment. A classic growth product (such as minoxidil) stimulates circulation but does not provide enough nutrients. It also creates dependency: if you stop using it, hair loss resumes. A complete growth routine treats all factors. It stimulates circulation, provides nutrients, and creates an optimal hormonal environment. This is why the results are so different. After a few weeks, you will notice a reduction in hair loss. After 2 to 3 months, you will notice visible regrowth. After 4 to 6 months, your hair density will have increased significantly. This is the effect of treating all growth factors comprehensively.

I have mild alopecia/very fine hair/postpartum hair loss. Can this routine really help me, or should I see a dermatologist?

Yes, this routine can significantly reduce hair loss and stimulate regrowth, even for mild alopecia and very fine hair. But it is important to understand the difference between simple hair loss and severe alopecia. If you have severe alopecia (significant baldness), consult a dermatologist first. This routine can complement medical treatment, but it does not replace it. For mild alopecia (progressive loss of density, slight thinning), this routine is very effective. Mild alopecia is caused by a progressive weakening of the follicle. This routine stimulates circulation, provides nutrients, and creates an optimal environment for growth. Many people with mild alopecia find that this routine stabilizes hair loss and stimulates visible regrowth. This routine is also very effective for very fine hair. Fine hair lacks nutrients and circulation. This routine provides both. The hair that grows back is gradually thicker and stronger. After 4 to 6 months, you will notice a visible increase in density. This routine is extremely effective for postpartum hair loss. Postpartum hair loss is caused by a sudden drop in estrogen levels. This shortens the growth cycle and causes many hairs to enter the resting phase simultaneously. The result is massive, temporary hair loss. This routine cannot change your hormones. But it can strengthen the follicle so that it is more resistant to hormonal fluctuations. A strong follicle loses less hair even during a difficult hormonal period. Probiotics and postbiotics reduce inflammation. Inflammation aggravates postpartum hair loss. By reducing inflammation, you reduce hair loss. Anti-hair loss active ingredients (oak, nettle, licorice) strengthen the follicles independently of hormones. Even during a difficult hormonal period, strengthened follicles are more resistant. Timeline for mild alopecia: Weeks 1 to 2: slight reduction in hair loss (5 to 10%). Weeks 3 to 6: visible reduction (30 to 40% less hair loss). Weeks 7 to 12: stabilization of hair loss and start of regrowth. After 12 weeks: hair loss is stabilized and hair grows back stronger. Timeline for very fine hair: Weeks 1 to 4: gradual strengthening of existing hair. Weeks 5 to 12: visible regrowth of thicker hair. After 12 weeks: visible increase in density. Timeline for postpartum hair loss: Weeks 1 to 2: slight reduction in hair loss (10 to 20%). Weeks 3 to 6: visible reduction (40 to 60% less hair loss). Weeks 7 to 12: stabilization of hair loss and start of regrowth. After 12 weeks: hair loss returns to normal and hair grows back stronger. Important to know: If you have severe alopecia, consult a dermatologist. This routine can complement medical treatment. For mild alopecia or postpartum hair loss, this routine is very effective on its own. After 4 to 6 months, you will see a real improvement.

How should you structure a routine to stimulate growth? What is the order of the products? How often should you use them?

The growth and density routine is comprehensive and must be structured precisely for maximum effectiveness. Start with the gentle shampoo three to four times a week. The shampoo cleanses without damaging the hair and preserves blood circulation. Apply the shampoo to a damp scalp. Massage gently for 1 to 2 minutes. Rinse thoroughly. Massaging the scalp while shampooing stimulates circulation. After shampooing, apply the growth serum to wet scalp. The growth serum stimulates circulation and provides essential nutrients. Apply 2 to 3 mL directly to the scalp, part by part. Massage gently for 2 to 3 minutes. Leave on for 10 to 15 minutes. Rinse thoroughly. Prolonged massage stimulates circulation and promotes penetration. After rinsing, apply the densifying mask to towel-dried hair. The densifying mask strengthens the follicle and provides deep nourishment. Apply to towel-dried hair. Focus on the lengths and ends. Leave on for 10 to 15 minutes. Rinse thoroughly with cold water. Cold water closes the cuticle and seals in nutrients. After rinsing, apply the day serum to damp hair. The day serum creates a protective barrier against heat and pollution. Apply 2 to 3 drops to the lengths and ends. Warm slightly between your palms. Distribute evenly. Do not rinse. In the evening, before bed, apply the anti-hair loss night serum to dry scalp. The night serum stabilizes hair loss and prolongs the growth cycle. Apply 1 to 2 mL directly to the scalp, part by part. Massage gently. Leave on overnight without rinsing. Recommended frequency: Gentle shampoo: three to four times a week. Growth serum: three to four times a week (after shampooing). Densifying mask: once or twice a week. Day serum: daily. Night serum: daily. This order creates complete synergy. The shampoo prepares and stimulates circulation. The growth serum provides nutrients. The thickening mask strengthens. The day and night serums protect and regenerate. Together, they create an optimal environment for growth and thickness. Important to know: Take it slowly. If you are new to this routine, start with twice a week. Gradually increase to three to four times a week after 2 to 3 weeks. Scalp massage is crucial. The more you massage, the more you stimulate circulation. Massage for at least 2 to 3 minutes with each application. After 4 weeks of this routine, you will see a visible reduction in hair loss. After 12 weeks, you will see visible regrowth and increased density.

How long before I see real regrowth? When will I have visibly more hair?

Hair regrowth takes time because the growth cycle lasts 3 to 6 months. You will not see regrowth for 2 to 3 months. However, a reduction in hair loss is visible after 4 weeks. Week 1: From the first application, you will feel that your scalp is more stimulated. This is the immediate effect of caffeine and ginger. You may notice a slight reduction in hair loss (5 to 10%), but it is too early to be significant. Weeks 2 to 3: Your scalp adapts to the stimulation. Circulation gradually increases. You notice a more visible reduction in hair loss (15 to 25%). Fewer hairs fall out each day. Weeks 4 to 6: After 4 to 6 weeks, the results become really noticeable. Hair loss has decreased by 30 to 50%. Your scalp is visibly healthier. Hair appears stronger and shinier. This is the effect of gradual stimulation of circulation and nutrient supply. Weeks 7 to 12: After 8 to 12 weeks, hair loss stabilizes at a normal level (50 to 100 hairs per day). New hair begins to grow back. You will notice short hairs at the roots, a sign of new growth. This is the effect of follicle strengthening. After 4 to 6 months: After 4 to 6 months of regular use, new hair has grown and your hair is visibly thicker. Hair loss has returned to normal. Hair is stronger and more resistant. You may notice a visible increase in density. After 6 to 12 months: After 6 to 12 months, the transformation is complete. Your hair is noticeably thicker. Hair is stronger and healthier. Hair loss has stabilized. Results are maintained with regular use. You can reduce the frequency of use for maintenance (twice a week instead of three to four times). Important to know: The timeline depends on the severity of hair loss. If you have significant hair loss, the timeline may be longer (6 to 12 months). If you have mild hair loss, the timeline is shorter (4 to 6 months). Listen to your hair. After 4 to 6 weeks, you will see a visible reduction in hair loss. After 12 weeks, you will see visible regrowth. After 6 months, you will see a visible increase in density. Be patient. Hair regrowth takes time. But after 6 months, you will see a real transformation.

Why is this routine better than conventional growth treatments? Why not minoxidil?

Conventional treatments for hair growth (minoxidil, finasteride) work, but with significant limitations. Minoxidil must be applied daily for life, otherwise hair loss resumes immediately. Finasteride has significant side effects (erectile dysfunction, depression, loss of libido). And neither treats the real cause: weak follicles and a lack of nutrients. This routine addresses the real cause of hair loss and thinning. It stimulates blood flow to the follicle. It provides essential nutrients. It creates an optimal environment for growth. It is a holistic approach, not just a symptomatic treatment. Minoxidil stimulates circulation but does not provide enough nutrients. This routine stimulates circulation AND provides nutrients. The result is stronger and more sustainable growth. Finasteride blocks a hormone (DHT) but creates significant side effects. This routine rebalances hormones naturally without side effects. Probiotics and postbiotics create an optimal hormonal environment. Anti-hair loss extracts prolong the growth cycle independently of hormones. Together, they create natural and lasting growth. Clean composition vs. chemical treatments: 98% natural ingredients, free of sulfates, parabens, and silicones. Conventional treatments contain chemical ingredients that can have long-term side effects. This routine respects your body while stimulating growth. Dependency vs. autonomy: Minoxidil is addictive. If you stop using it, hair loss resumes. This routine creates progressive autonomy. After 6 months, your follicles are strengthened. You can reduce the frequency of use for maintenance and the results are maintained. Comparison of price and duration: Minoxidil treatment costs €30-50 per month and must be used for life. This routine costs less and offers lasting results. After 6 months, you can reduce the frequency of use and the results will be maintained. The result: a truly sustainable solution. With conventional treatments, you treat the symptom. With this routine, you treat the cause. That's why the results are more lasting and more natural. Your follicles gradually become stronger and more resilient, regardless of the treatment. Important to know: This routine is not a substitute for medical treatment if you have severe alopecia. But for moderate to severe hair loss, it is a natural and effective alternative to conventional treatments. After 4 to 6 months, you will see a real improvement. After 12 months, you will see a complete transformation.

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