Curly hair has very specific needs. Its spiral structure prevents sebum from being distributed evenly across the hair shaft, making it naturally drier, more porous, and more sensitive to external aggressions. As a result, curls lose their bounce, frizz, become misshapen, or become dull.

Curly hair needs intense hydration without being weighed down. Hydration is the key to restoring well-defined, supple, and shiny curls. When the fiber is dry or damaged, curls lose their shape, become inconsistent, or freeze. Conversely, a well-adapted routine allows them to "bounce back" naturally, with a harmonious shape and softness to the touch.

Another distinctive feature is that curly hair is often prone to frizz, especially in humid conditions. This is due to an impermeable cuticle. It is therefore essential to seal in moisture, protect the hair fiber from ambient humidity, and smooth the cuticle to control unwanted frizz.

The best products for curly hair are those that combine nourishment, definition, heat protection, and anti-frizz properties. They should coat the hair fiber without weighing it down and maintain the natural shape of the curl throughout the day.

Enhancing a curl means respecting its natural movement, nourishing it without suffocating it, and offering it a tailor-made routine that combines hair science and sensoriality.