Madame d'Alexis Curly Hair Ritual Madame d'Alexis Curly Hair Ritual
Water-free moisturizing shampoo with organic hydrosols - Madame d'Alexis Water-free moisturizing shampoo with organic hydrosols - Madame d'Alexis
Concentrated Ceramide Repair Mask - Madame d'Alexis Concentrated Ceramide Repair Mask - Madame d'Alexis
Thermal protection day serum with jojoba oil - Madame d'Alexis Thermal protection day serum with jojoba oil - Madame d'Alexis
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COMPLETE ROUTINE FOR CURLY HAIR WITH ORGANIC FLORAL HYDROLATS | DEFINES, NOURISHES & CONTROLS FRIZZ | 97% NATURAL | MADE IN FRANCE

Curly Hair Routine: Shampoo, Mask & Serum with Hydrolats

127,00€ 113,00€ - 11%
paraben-free
Sulfate-free
Silicone-free
1 review

Suitable for: Curly hair

Why does curly hair need a specific routine?

Curly hair has special needs:

  • Spiral structure: sebum has difficulty traveling down the fiber → dry hair
  • Raised cuticle: curls are porous and prone to frizz
  • Frequent dehydration: curls lack moisture and definition
  • Increased fragility: loops break more easily

An effective curly hair routine should:

  • Intensely moisturize without weighing down the skin
  • Nourish the fiber to preserve definition
  • Control frizz for the long term
  • Protect against dehydration

Our 3-step curly hair routine

Step 1: Moisturizing Shampoo with Organic Hydrolats

  • Gently cleans without stripping (sulfate-free)
  • Hydrates thanks to cationic hyaluronic acid
  • Preserves the natural definition of curls
  • Soothes the scalp (chamomile and orange blossom hydrosols)

Step 2: The Ceramide Nourishing Mask

  • Intensely nourishes without weighing down
  • Repairs the fiber with plant ceramides
  • Defines curls and controls frizz
  • Adds shine and suppleness (organic jojoba and apricot oils)

Step 3: Anti-Frizz Day Serum

  • Locks in moisture all day long
  • Controls frizz without leaving hair feeling greasy (95% satisfaction)
  • Protects against moisture and damage
  • Enhances the definition of curls

Why choose a curly hair routine with organic hydrosols?

Instead of inert water (60 to 90% of conventional formulas), we use 100% active organic floral hydrosols:

  • Organic Damask rose hydrosol: deep hydration and radiance
  • Organic chamomile hydrosol: soothing and defining
  • Organic orange blossom hydrosol: revitalization and suppleness

The result: a routine that is ultra-concentrated in active ingredients, 97% natural, and undiluted.

The skincare ingredients for curly hair contained in our formulas

Our routine incorporates active ingredients usually reserved for skin care:

  • Cationic hyaluronic acid: deeply moisturizes, plumps dehydrated curls
  • Plant ceramides: restore the lipid barrier, reduce breakage, define curls
  • Organic jojoba oil: nourishes without weighing down the skin, regulates moisture levels
  • Prebiotics: rebalance the scalp microbiome
  • Orange blossom essential wax: seals in moisture, controls frizz

Expected results on curly hair

From the first use:

  • More defined and bouncy curls
  • Controlled frizz all day long
  • Softer, easier-to-style hair

After 2 weeks:

  • Long-lasting hydration (less dry hair)
  • Enhanced natural shine
  • Reduction of breakage

After 1 month:

  • Visibly healthier and fuller curls
  • Improved hair texture
  • Soothed and rebalanced scalp

Frequently asked questions about curly hair routines

Is this routine suitable for all types of curls?

Yes, our curly hair routine is suitable for wavy (2A-2C), curly (3A-3C), and kinky (4A-4C) curls. The textures adjust the amount of product depending on thickness and density.

Should all three products be used with every wash?

The Shampoo and Mask should be used every time you wash your hair. The Day Serum can be used daily on dry hair to refresh curls between washes.

Does routine weigh down fine curls?

No, our formulas are designed to nourish without weighing down the skin. The Mask contains ceramides (no silicones) and the Day Serum has a dry oil texture that penetrates instantly.

How long does it take to see results?

From the very first use, you will notice more defined curls and less frizz. After 2 weeks, hydration becomes long-lasting and shine increases.

Can this routine be used on colored hair?

Yes, our routine is ideal for colored or highlighted curly hair. Free from sulfates and silicones, it protects color and repairs damaged hair fibers.

Our three skincare products are formulated with 97-98% natural ingredients and are free from sulfates, parabens, and silicones. Made in Brittany.

Moisturizing Shampoo (200 ml)

Key ingredients:• 75% organic floral hydrosols (rose, chamomile, orange blossom) • Hyaluronic acid: deeply hydrates curls • Plant-based keratin: strengthens hair fibers, preserves definition • Prebiotics: rebalance the microbiome • Ultra-gentle surfactants (sulfate-free)

Full INCI list:Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Coco-Glucoside, Glycerin, Sodium Cocoyl Glutamate, Sodium Hyaluronate, Inulin, Alpha-Glucan Oligosaccharide, Hydrolyzed Wheat Protein, Xanthan Gum, Citrus Aurantium Dulcis Peel Wax, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool***

Organic ingredients | Natural allergens

The Nourishing Mask with Ceramides (200 ml)

Key ingredients:• 70% organic floral hydrosols (rose, chamomile, orange blossom) • Plant ceramides: define curls, reduce breakage • Hyaluronic acid: intensely moisturizes • Organic jojoba and apricot oils: nourish without weighing hair down • Essential orange blossom wax: seals in moisture, controls frizz

Full INCI list:Rosa Damascena Flower Water*, Chamomilla Recutita Flower Water*, Citrus Aurantium Flower Water*, Glycerin, Cetearyl Alcohol, Simmondsia Chinensis Seed Oil*, Prunus Armeniaca Kernel Oil*, Behentrimonium Methosulfate, Ceramide NP, Sodium Hyaluronate, Citrus Aurantium Dulcis Peel Wax, Hydrolyzed Wheat Protein, Inulin, Alpha-Glucan Oligosaccharide, Xanthan Gum, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Parfum, Limonene**, Linalool***

Organic ingredients | Natural allergens

Anti-Frizz Day Serum (30 ml)

Key ingredients:• Plant ceramides: seal in moisture, smooth the cuticle • Organic jojoba oil: nourishes without weighing hair down, dry oil texture • Orange blossom essential wax: controls frizz • Natural heat protection: protects up to 200°C • Natural antioxidants: anti-humidity shield

Full INCI list:Simmondsia Chinensis Seed Oil*, Prunus Armeniaca Kernel Oil*, Helianthus Annuus Seed Oil*, Ceramide NP, Citrus Aurantium Dulcis Peel Wax, Tocopherol, Fragrance, Limonene**, Linalool***

Organic ingredients | Natural allergens

Our commitments

  • ✓ 97-98% natural origin
  • ✓ No added water (replaced by organic hydrosols in Shampoo & Mask)
  • ✓ Free from sulfates, parabens, and silicones
  • ✓ Made in Brittany
  • ✓ Dermatologically tested
  • ✓ Vegan

How to use the curly hair ritual

This ritual has been designed as a complete program to deeply moisturize, nourish the hair fiber, and enhance curls on a daily basis. The goal: to strengthen natural elasticity, reduce frizz, and reveal supple, shiny, and perfectly defined curls.

▪️ Step 1 – Cleanse and prepare with Hydrating Shampoo

Take a small amount of Madame d'Alexis Hydrating Shampoo and apply it to damp scalp. Massage with your fingertips in small circles for 2 minutes, then let the lather slide gently down the lengths without rubbing. Rinse with lukewarm water to preserve the cuticle.

Frequency: 2 to 3 washes per week.

Tip for curls: towel dry your hair with a microfiber towel or cotton T-shirt to limit breakage and maintain definition.

▪️ Step 2 – Nourish and redefine with the Hydrating & Nourishing Mask

Apply the mask section by section to towel-dried hair, focusing on the lengths and ends. Gently detangle with your fingers or a wide-tooth comb to distribute the product without breaking the curls. Leave on for 10 to 15 minutes, then rinse thoroughly.

Frequency: once or twice a week.

Curly hair tip: for intensive care, wrap your hair in a warm towel to open the cuticle and help the active ingredients penetrate.

▪️ Step 3 – Enhance and protect with Day Serum

Warm 2 to 3 drops between your hands and apply to the lengths and ends of damp or dry hair. The serum seals in moisture, tames frizz, and protects the hair fiber from UV rays, heat, and pollution.

Use: every morning or before styling.

Tip for curls: scrunch your curls (lift them between your palms from bottom to top) to boost their bounce and preserve their natural shape.

▪️ Additional recommendations for radiant curls

– Avoid dry brushing: only detangle wet hair with a conditioning product.
– Limit the use of heated styling tools or always use heat protection.
– Sleep on a silk or satin pillowcase to reduce friction and preserve curl definition.
Madame d'Alexis Curly Hair Ritual
Curly Hair Routine: Shampoo, Mask & Serum with Hydrolats
€127.00 €113.00
Product information

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Pauline will be happy to answer you Monday to Friday, 9am to 6pm.

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André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair. 

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THE RESULTS ARE IN

95 %

notice more defined and bouncy curls.

92 %

find their hair more supple and easier to style.

97 %

feel lasting hydration and softer fibers.

89 %

see a significant reduction in frizz after the routine.

94 %

notice a natural shine restored from the very first applications.
A 3-STEP MOISTURIZING RITUAL—SHAMPOO, MASK, AND DAY SERUM—TO CLEANSE, NOURISH, AND DEFINE CURLY HAIR.

Curly Hair Routine: Shampoo, Mask & Serum with Hydrolats

FREQUENTLY ASKED QUESTIONS

How to wash curly hair properly without damaging it?

Curly hair should be washed with a gentle shampoo that does not contain harsh sulfates. It is recommended to massage only the scalp with your fingertips and let the lather slide down the length of the hair. Rinsing with lukewarm water helps preserve the cuticle and prevent frizz.
Which mask should you use for curly hair?

A mask rich in moisturizing and nourishing agents is essential. Madame d'Alexis' mask, formulated with organic hydrosols, plant ceramides, and cationic hyaluronic acid, repairs the hair fiber and seals in moisture for soft, defined curls.
How can you tame frizzy curly hair?

Frizz often appears due to a lack of moisture. Applying a few drops of Alexis' Madame Day Serum daily, warmed between your hands and then scrunching it into the lengths of your hair, helps to smooth the cuticle, protect the fiber, and revive natural shine.
How often should you use a mask for curly hair?

Apply 4 to 5 drops directly to dry scalp, part by part, then massage gently with fingertips for 2 minutes. This helps the active ingredients penetrate and stimulates microcirculation. The Serum works overnight to moisturize, soothe irritation, and rebalance the microbiome. For long-lasting results, a 3-month course of daily application is recommended.
Do curly hairs need a specific shampoo?

Yes, their spiral structure makes them drier and more porous than straight hair. A specific shampoo, such as Madame d'Alexis Moisturizing Shampoo, gently cleanses while providing hydration and preparing the hair fiber to receive nourishing treatments.
How can you effectively moisturize curly hair?

Hydration involves several steps: a gentle shampoo enriched with hydrosols, a weekly mask rich in hyaluronic acid and ceramides, and a daily serum to seal in moisture. This synergy helps maintain soft, shiny, frizz-free curls.