Soins capillaires naturels sans eau | Masque riche, shampoing doux & sérums légers

NATURAL FORMULAS ENHANCED BY BIOTECHOLOGY: THE IDEAL ALLIANCE FOR TRULY EFFECTIVE HAIR CARE

Purified water (80-90%), inert and without
active benefits

Organic floral waters (hydrolats) with active properties: soothing, toning, moisturizing

FORMULATION BASIS

Aggressive sulfates (e.g. SLS, SLES), which can irritate and dry out the skin

Gentle surfactants of plant origin (glucosides), gentle on the scalp

Type of surfactant

Low concentration, often synthetic or anecdotal

Targeted active ingredients in high concentrations: hyaluronic acid, plant keratin, prebiotics, etc.

Active ingredients

Mostly synthetic; natural often < 50%.

98% of ingredients
of natural origin

Natural formula

Weak or superficial, often compensated by silicones

Deep biological hydration with hydrolats and hyaluronic acid

Hydration

Generally absent or limited

Present in active ingredients such as plant keratins, oils and floral waters

Nutrition

Can be irritating, unbalance the microbiome

Soothing, rebalancing, supports a healthy microbiome

Effect on the scalp

Strong foam often obtained via sulfates

Fine, creamy, gentle foam for sensitive scalps

Foaming effect

Surface wash, hair is clean but sometimes rough or dull

Hair is revitalized, shiny, supple and light, with a real improvement in capillary health.

Hair results

Standardized synthetic fragrance

Natural, floral, refined and immersive olfactory signature

Sensoriality / fragrance

Low: inert base, petrochemical ingredients

Forte: organic hydrolats, active plant ingredients, no unnecessary water or controversial ingredients

Eco-responsibility

Not recommended for color-treated, dry, curly or sensitized hair.

Perfectly suited to all hair types, even fragile ones

Suitable for fragile hair

Limited effect over time, often needs conditioner or silicones to compensate

Progressive care, long-lasting effects amplified with each use

Longevity of care

Cleans but may alter the fiber over time

Repairs, protects, strengthens and beautifies the hair fiber

Overall impact on fiber

Low: presence of controversial ingredients

Excellent: no controversial ingredients, clean & high-end formulation

Compatibility with a healthy lifestyle / clean beauty

SHAMPOO
MADAME D'ALEXIS

CLASSIC SHAMPOO

DISCOVER OUR NO-WATER-ADDED, HYDROLATE-INFUSED PRODUCTS: THEIR POWER BOOSTS YOUR HAIR'S EFFECTIVENESS TENFOLD

Shampoo

39,00€

The Mask

53,00€

The Scrub

42,00€

Day Serum

35,00€

Night Serum

35,00€

Hydration Duo

80,00€

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NATURAL FORMULAS ENHANCED BY BIOTECHOLOGY: THE IDEAL ALLIANCE FOR TRULY EFFECTIVE HAIR CARE

DISCOVER OUR NO-WATER-ADDED, HYDROLATE-INFUSED PRODUCTS: THEIR POWER BOOSTS YOUR HAIR'S EFFECTIVENESS TENFOLD

Shampoo

The Mask

The Scrub

Day Serum

Night Serum

Hydration Duo

OUR PALETTE OF ACTIVE INGREDIENTS FOR VISIBLY STRONGER, SHINIER, MORE SUPPLE HAIR

VISIBLE RESULTS FROM THE VERY FIRST APPLICATION FOR ALL HAIR TYPES

THEY TALK ABOUT IT BETTER THAN WE DO

Country/region

NATURAL FORMULAS ENHANCED BY BIOTECHOLOGY: THE IDEAL ALLIANCE FOR TRULY EFFECTIVE HAIR CARE

DISCOVER OUR NO-WATER-ADDED, HYDROLATE-INFUSED PRODUCTS: THEIR POWER BOOSTS YOUR HAIR'S EFFECTIVENESS TENFOLD

OUR PALETTE OF ACTIVE INGREDIENTS FOR VISIBLY STRONGER, SHINIER, MORE SUPPLE HAIR

VISIBLE RESULTS FROM THE VERY FIRST APPLICATION FOR ALL HAIR TYPES

THEY TALK ABOUT IT BETTER THAN WE DO