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MADAME D’ALEXIS COMPLETE ROUTINE: HYDRATION, REPAIR, DETOX & PROTECTION IN 5 STEPS

La Routine Complète - Les 5 soins Madame d'Alexis aux hydrolats bio 🤍

Name: La Routine Complète - Les 5 soins Madame d'Alexis aux hydrolats bio 🤍
Brand: Madame d'Alexis
Price: 165.00 EUR
Availability: InStock

~~193,00€~~ 165,00€ - 15%

paraben-free

Sulfate-free

Silicone-free

Suitable for: Curly hair, Oily hair, Fine hair, Dry hair, Colored or highlighted hair, Sensitive/irritated scalp, and Damaged/brittle hair

Description

Routine capillaire complète

La routine capillaire complète Madame d’Alexis

5 soins, 5 étapes, un rituel cohérent pour purifier, hydrater, nourrir, protéger et régénérer la fibre comme le cuir chevelu.

La routine capillaire complète Madame d’Alexis : 5 soins, 5 étapes, une gamme entière pensée comme un rituel cohérent. Scrub + Shampoing + Masque + Sérum Jour + Sérum Nuit : chaque produit joue un rôle précis, dans un ordre précis, pour purifier, hydrater, réparer, protéger et régénérer la fibre et le cuir chevelu.

Cette routine s’adresse aux cheveux qui ont besoin d’une réponse globale : racines encombrées, longueurs sèches, fibre fragilisée, manque de brillance, frisottis, cuir chevelu sensible ou perte de densité. L’objectif n’est pas d’empiler les soins, mais de les faire travailler dans le bon ordre.

Pourquoi une routine capillaire en 5 étapes change tout

Un shampoing seul nettoie. Un masque seul nourrit. Mais sans exfoliation ponctuelle, le cuir chevelu peut rester encombré et moins réceptif aux soins. Sans sérum de jour, les longueurs restent exposées à la chaleur, aux frottements, à l’humidité et à la pollution. Sans sérum de nuit, le cuir chevelu ne bénéficie pas d’un soin ciblé pendant sa phase de repos.

La fibre capillaire subit chaque jour des agressions cumulées : chaleur, pollution, eau calcaire, frottements, coloration, déshydratation, stress mécanique. Une routine capillaire complète traite ces causes à chaque étape du cycle lavage, soin, protection et régénération.

Les soins Madame d’Alexis partagent une même exigence : des formules hautement concentrées, sans sulfates, sans silicones, sans parabènes, avec des actifs inspirés du skincare. Le Scrub, le Shampoing, le Masque et le Sérum Nuit sont formulés sans eau ajoutée avec des hydrolats bio actifs. Le Sérum Jour, lui, est une huile sèche sans rinçage conçue pour protéger les longueurs au quotidien.

01 Purifier

Le Scrub libère le cuir chevelu et prépare les racines aux soins suivants.

02 Moisturize

Le Shampoing nettoie sans décaper et hydrate dès le lavage.

03 Réparer

Le Masque nourrit, renforce et aide à lisser la cuticule.

04 Protect

Le Sérum Jour protège la fibre et sublime les longueurs.

05 Régénérer

Le Sérum Nuit cible le cuir chevelu, les racines et le microbiome.

Les 5 étapes du rituel complet

01 Le Scrub : purifier et oxygéner

La fleur de sel exfolie mécaniquement en douceur, élimine les résidus, l’excès de sébum et les cellules mortes. L’acide hyaluronique cationique hydrate le cuir chevelu après l’exfoliation. Fréquence recommandée : tous les 10 à 15 jours selon les besoins, avec 2 applications qui remplacent le shampoing ce jour-là.

02 Le Shampoing : nettoyer et hydrater

Sans sulfates SLS/SLES, il nettoie en douceur sans décaper. L’acide hyaluronique cationique hydrate la fibre, la kératine végétale renforce la structure capillaire et les prébiotiques soutiennent l’équilibre du cuir chevelu.

03 Le Masque : nourrir et réparer

Les céramides végétales renforcent la barrière lipidique, l’acide hyaluronique cationique hydrate en profondeur, les huiles de jojoba et d’abricot bio nourrissent sans alourdir, et la cire essentielle de fleur d’oranger apporte brillance et douceur.

04 Le Sérum Jour : protéger et sublimer

Leave-in à texture d’huile sèche, il s’applique sur longueurs et pointes. Les céramides végétales, l’huile de jojoba bio, la cire essentielle de fleur d’oranger et les actifs thermo-protecteurs aident à lisser, nourrir, discipliner et protéger la fibre jusqu’à 200°C.

05 Le Sérum Nuit : régénérer le cuir chevelu

Appliqué raie par raie sur le cuir chevelu le soir, sans rinçage, il associe actifs antichute naturels, probiotiques, postbiotiques, extraits fermentés, hydrolats bio et acide hyaluronique cationique pour soutenir le cuir chevelu pendant la nuit.

For which hair type?

Cheveux secs ou abîmés : Le Masque et Le Sérum Jour aident à nourrir, renforcer et sceller l’hydratation des longueurs.

Cheveux gras ou racines encombrées : Le Scrub et Le Shampoing sans sulfates purifient et nettoient sans provoquer d’effet décapant.

Cheveux bouclés, ondulés ou frisés : Le Masque aux céramides végétales et Le Sérum Jour leave-in aident à définir la boucle et contrôler les frisottis.

Chute de cheveux ou manque de densité : Le Sérum Nuit cible le cuir chevelu, les follicules et les racines pendant le sommeil.

Cuir chevelu sensible ou inconfortable : les hydrolats bio, prébiotiques, probiotiques et actifs hydratants accompagnent l’apaisement et le rééquilibrage.

Tous types en quête d’une routine complète : 5 produits, 1 gamme cohérente, des gestes complémentaires du cuir chevelu jusqu’aux pointes.

Comment utiliser la routine capillaire complète ?

Step	Soin	Frequency	Zone	Geste
1	The Scrub	Tous les 10 à 15 jours	Scalp	Appliquer sur cuir chevelu mouillé, masser doucement, effectuer 2 applications, puis rincer. Le Scrub remplace le shampoing ce jour-là.
2	The Shampoo	Lors des lavages	Cuir chevelu et fibre	Effectuer un double shampoing sur cheveux bien mouillés, masser délicatement, puis rincer abondamment.
3	The Mask	1 à 2 fois par semaine selon les besoins	Lengths and tips	Laisser poser 5 à 10 minutes en soin classique, ou 20 à 30 minutes en soin profond, puis rincer.
4	The Day Serum	Chaque matin ou selon les besoins	Lengths and tips	Réchauffer 1 à 3 gouttes entre les mains, appliquer sur cheveux secs ou humides, avant brushing ou en finition.
5	The Night Serum	3 à 5 soirs par semaine en cure, puis 1 à 2 en entretien	Scalp	Appliquer raie par raie le soir, masser délicatement, ne pas rincer et laisser agir toute la nuit.

Formule & engagement

97 à 99 % d’ingrédients d’origine naturelle selon les formules.

Le Scrub, Le Shampoing, Le Masque et Le Sérum Nuit sont formulés sans eau ajoutée, avec une base d’hydrolats bio actifs.

Le Sérum Jour est une huile sèche leave-in sans rinçage, à 99 % d’origine naturelle.

Sans sulfates, sans silicones, sans parabènes.

Parfum 100 % naturel, signature olfactive Madame d’Alexis.

Fabriqués en Bretagne, France.

Le geste clé : respectez l’ordre du rituel. Purifiez ponctuellement avec Le Scrub, nettoyez avec Le Shampoing, réparez avec Le Masque, protégez avec Le Sérum Jour et soutenez le cuir chevelu avec Le Sérum Nuit.

Composition - INCI

Synergy of Shampoo, Mask, Scrub, Day Serum, and Night Serum – Complete Ritual by Madame d'Alexis

▪ Gentle cleansing, deep purification, and immediate hydration thanks to organic hydrosols
▪ Hair fiber strengthened and repaired from root to tip
▪ Amplified natural shine and visibly smoothed cuticle
▪ Long-lasting nourishment & daily protection against heat, pollution, and friction
▪ Rebalanced, soothed, & stimulated scalp for healthier growth
▪ Softer, more supple, shinier, & revitalized hair day after day

Directions for use

How to apply the complete Madame d'Alexis ritual

This ritual has been designed as a comprehensive program to purify the scalp, deeply moisturize, repair the hair fiber, and protect the hair throughout the day.

The goal: to restore balance to the scalp, strengthen the hair fiber, smooth the cuticle, and reveal shiny, supple, and radiant hair, regardless of hair type.

▪️ Step 1 – Purify & stimulate with the Detoxifying Scrub

Take a small amount of Scrub and apply to damp scalp, section by section.
Gently massage with your fingertips to exfoliate, remove impurities and stimulate microcirculation.
Rinse thoroughly with warm water.

Frequency: once a week.
Tip: ideal before a deep treatment to optimize the penetration of active ingredients.

▪️ Step 2 – Cleanse & moisturize with Hydrating Shampoo

Apply a small amount of Shampoo to the scalp.
Massage in circular motions, then let the lather slide naturally down the lengths of your hair.
Rinse, then apply a second time to boost hydration and reveal shine.

Frequency: 2 to 3 washes per week.
Tip: use lukewarm water to preserve the cuticle and maintain hydration.

▪️ Step 3 – Repair & nourish with the Hydrating & Nourishing Mask

On towel-dried hair, distribute the Mask from the lengths to the ends.
Leave on for 10 to 15 minutes to allow the hydrolats, ceramides, and organic oils to strengthen the fiber and smooth the cuticle.
Rinse thoroughly.

Frequency: once or twice a week.
Tip: for intensive care, wrap your hair in a warm towel.

▪️ Step 4 – Enhance & protect with the Day Serum

Warm 2 to 3 drops in your hands, then apply to the lengths and ends.
The Day Serum seals in moisture, protects against heat and pollution, tames frizz, and boosts shine.

Use: every morning on damp or dry hair.
Tip: apply before blow-drying to protect the hair fiber and boost shine.

▪️ Step 5 – Repair & stimulate with Night Serum

Apply a few drops directly to the scalp, then massage to activate circulation.
Night Serum works while you sleep: intense hydration, skin regeneration, microbiome support, growth stimulation, and root strengthening.

Use: 3 to 4 times a week in the evening.
Tip: a satin pillowcase optimizes glide and preserves the softness of the fiber.

▪️ Additional recommendations for beautiful hair

– Avoid aggressive brushing: always detangle wet hair with a conditioner.
– Limit direct heat or always use a heat protectant.
– Always rinse with lukewarm water, never too hot.
– Massage your scalp regularly to stimulate growth and improve oxygenation.
– Maintain shine with the Day Serum, reapplying throughout the day.

Who is it for?

⚡︎ The results

🤍 Visible results with the Madame d'Alexis complete routine pack

Intensely hydrated hair along the entire length
Reduction of breakage, split ends, and frizz
Enhanced natural shine, smoothed fibers, and multiplied radiance
Purified, soothed, balanced scalp
Better defined curls / shinier straight hair
Reinforced capillary material, improved visual density
Sustainable growth stimulation thanks to Night Serum
Daily protection against heat, UV rays, and pollution

A complete, sensory, and highly effective ritual designed to enhance all hair types during the festive season.

Assets

La Routine Complète - Les 5 soins Madame d'Alexis aux hydrolats bio 🤍

~~193,00€~~ 165,00€

Product information

Hello, don't hesitate to contact us if you have any questions.
Pauline will be happy to answer you Monday to Friday, 9am to 6pm.

André d'Alexis, born in 1910, was an emblematic figure of the diplomatic world. An insatiable traveler, she traveled the world, immersing herself in the cultures and traditions of the countries she visited.
In her quest for the world's beauty rituals, André discovered natural ingredients and ancestral hair care methods. Fascinated, she began experimenting with them, blending traditional knowledge with modern science to create a unique formula. The history of Madame d'Alexis has its roots in these travels.
Today, Madame d'Alexis perpetuates its know-how, scientific innovation and craftsmanship to create natural hair care products of exceptional power, meeting the needs of the most demanding hair.

La Routine Complète - Les 5 soins Madame d'Alexis aux hydrolats bio 🤍

FREQUENTLY ASKED QUESTIONS

Why do I need a complete routine? Isn't one product enough?

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One product is not enough because hair health has many dimensions. Your hair needs cleansing, scalp exfoliation, deep hydration, and daily protection. One product cannot do all of this. Shampoo cleanses but does not repair. Mask repairs but does not cleanse. Serum protects but does not purify. Together, they create a complete synergy. Your scalp accumulates residue (silicones, minerals, dead cells). Shampoo alone cannot completely remove this residue. You need a scrub to exfoliate and purify the scalp. After purification, your scalp can finally breathe and absorb the active ingredients in the mask. Your hair loses moisture because the lipid barrier is damaged. A mask alone provides temporary hydration. But without ceramides to rebuild the barrier, moisture quickly escapes. You need a mask rich in ceramides to repair the barrier. After washing, your hair is exposed to heat, pollution, and UV rays. A day serum creates a protective barrier against these aggressions. At night, your scalp needs regeneration. A night serum soothes and strengthens. Together, day and night serums offer complete 24-hour protection. A complete routine treats all hair problems simultaneously. Shampoo prepares. Scrub purifies. Mask repairs. Serums protect and regenerate. It's a holistic approach that creates exponential results. A single product offers linear results. A complete routine offers exponential results. After 4 weeks of a complete routine, your hair is transformed. It is more hydrated, stronger, shinier, and healthier. It's impossible to achieve this result with a single product.

In what order should I use the products? What is the correct order for maximum effectiveness?

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The order is crucial for maximum effectiveness. Each product prepares the hair fiber for the next one. Start with the scrub once a week. The scrub exfoliates and purifies the scalp. It removes accumulated residue and dead cells. After the scrub, your scalp is purified and ready to absorb the active ingredients in the following products. Apply the scrub to a damp scalp. Massage gently for 1 to 2 minutes. Rinse thoroughly. After the scrub, apply the shampoo. The shampoo cleanses deeply without damaging the hair. It removes scrub residue and impurities. The shampoo also prepares the hair fiber for the mask by slightly opening the cuticle. Apply the shampoo to damp hair. Lather well. Rinse thoroughly. After shampooing, apply the mask. The mask deeply moisturizes and repairs. The fiber is now purified and ready to receive moisture. The mask penetrates more effectively after a gentle shampoo. Apply the mask to towel-dried hair (not completely dry, not dripping wet). Focus on the lengths and ends. Leave on according to your hair type (5 to 10 minutes for fine hair, 10 to 20 minutes for thick hair). Rinse thoroughly with cold water. Cold water closes the cuticle and seals in moisture. After rinsing, apply the day serum to damp or slightly damp hair. The day serum creates a protective barrier against heat, pollution, and UV rays. Apply 2 to 5 drops depending on your hair type. Warm slightly between your palms. Distribute evenly over the lengths and ends. No rinsing required. You can style your hair immediately afterwards. In the evening, before bed, apply the night serum to the scalp. The night serum soothes and regenerates while you sleep. Apply 1 to 2 mL directly to the scalp, section by section. Massage gently. Leave on overnight without rinsing. This order creates complete synergy. The scrub purifies. The shampoo cleanses. The mask repairs. The day serum protects. The night serum regenerates. Together, they create a complete routine that transforms your hair.

How should I organize my week? What is the ideal schedule for a complete routine?

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Here is the ideal schedule for a complete weekly routine. Monday: Shampoo + Mask + Day Serum + Night Serum. Start the week with a complete routine. The shampoo cleanses. The mask moisturizes. The serums protect and regenerate. Your hair starts the week moisturized and protected. Tuesday to Thursday: Light shampoo + Day serum + Night serum. On the days in between, use a light shampoo (small amount, rinse thoroughly). No mask. The day and night serums maintain hydration and protection. Friday: Scrub + Shampoo + Mask + Day serum + Night serum. On Fridays, follow a complete routine with the scrub. The scrub purifies the scalp after 4 days of buildup. The shampoo cleanses deeply. The mask repairs. The serums protect and regenerate. Your hair is completely purified and repaired for the weekend. Saturday and Sunday: Light shampoo + Day serum + Night serum. On weekends, use a light shampoo. No scrub, no mask. The serums maintain hydration. Your hair rests after Friday's complete routine. This schedule offers optimal balance. Two complete routines per week (Monday and Friday). Three days of light maintenance (Tuesday, Wednesday, Thursday). Two days of rest (Saturday, Sunday). After 4 weeks of this schedule, your hair will be transformed. It will be hydrated, strong, shiny, and healthy. You can adapt this schedule to fit your lifestyle. The important thing is to do a complete routine with a scrub once a week and a complete routine without a scrub once a week. On the other days, use a mild shampoo and serums. This schedule creates a sustainable and effective routine.

How can I adapt this routine to my hair type? Fine, thick, oily, or dry hair?

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The complete routine works for all hair types. But you need to adjust the amounts and frequency. For fine hair, use small amounts. Shampoo: a small amount. Scrub: a small amount. Mask: a small amount, leave on for 5 to 10 minutes. Day serum: 2 to 3 drops. Night serum: 1 mL. Focus on the lengths and ends, not the roots. Rinse thoroughly. Frequency: scrub once a week, mask once a week, serums daily. For thick hair, use normal amounts. Shampoo: a full hazelnut-sized amount. Scrub: a full hazelnut-sized amount. Mask: a full hazelnut-sized amount, leave on for 10 to 20 minutes. Day serum: 4 to 5 drops. Night serum: 2 mL. You can apply to the entire head of hair, including the roots. Rinse thoroughly. Frequency: scrub once a week, mask once a week, serums daily. For oily hair, reduce the frequency. Shampoo: a small amount, daily or every other day. Scrub: a small amount, once a week. Mask: a small amount, once a week, leave on for 5 to 10 minutes. Day serum: 1 to 2 drops on the lengths and ends only. Night serum: 1 mL on the scalp only. Focus on dry areas. Rinse thoroughly. For dry hair, increase the frequency. Shampoo: a small amount, every 2 to 3 days. Scrub: a small amount, once a week. Mask: a full small amount, twice a week, leave on for 15 to 20 minutes. Day serum: 4 to 5 drops. Night serum: 2 mL. Apply to the entire head of hair. Rinse thoroughly. For colored hair, protect the color. Shampoo: a small amount, every 2 to 3 days (the less you wash, the longer your color will last). Scrub: a small amount, once a week. Mask: a full amount, once or twice a week. Day serum: 3 to 4 drops (heat and UV protection). Night serum: 1 to 2 mL. Listen to your hair. After a few weeks, you will find the ideal dosage and frequency for your hair type.

How long will it take to see the results of a complete routine?

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The results of a complete routine are visible gradually. Week 1: After the first complete routine, your hair is immediately more hydrated, more supple, and shinier. This is the immediate effect of hydration and protection. After rinsing, moisture begins to escape, but less quickly than before. Week 2: After two complete routines, you notice that your hair stays moisturized longer. The lipid barrier begins to rebuild itself. Your hair looks shinier and smoother. Week 3: After three complete routines, the transformation becomes visible. Your hair is noticeably more supple, shinier, and less brittle. Breakage is visibly reduced. Your scalp is less irritated. Week 4: After four complete routines, the repair is significant. Your hair is visibly stronger and healthier. The lipid barrier is gradually restored. Hydration now lasts 48 hours or more after application. Weeks 5 to 8: After 5 to 8 weeks, repair is complete. Your hair is noticeably stronger, shinier, and healthier. The lipid barrier is restored. You can reduce the frequency of use for maintenance. After 8 weeks: After 8 weeks of a complete routine, your hair is transformed. It is hydrated, strong, shiny, and healthy. The results are maintained with a maintenance routine. You can reduce to one complete routine per week (instead of two). On other days, use a mild shampoo and serums. The results are maintained indefinitely. The longer you continue the routine, the healthier your hair becomes. It's a long-term investment in hair health. After 12 weeks: After 12 weeks, your hair is in excellent condition. You may even have reduced the frequency of use of the scrub to once every 10 days. Your hair remains hydrated, strong, and shiny. This is the result of a consistent and regular complete routine.

Can I use this routine with other products? Is it compatible with my current skincare routine?

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Yes, this routine is compatible with other products. But you need to be strategic to avoid overloading. The complete routine is already very comprehensive. You probably don't need any other products. But if you do use them, here's how to incorporate them. Additional serums: If you use an additional serum (e.g., argan oil serum), apply it after the day serum. Use a small amount. Too many serums create overload. Oils: If you use an oil (e.g., coconut oil), apply it after the day serum to the ends only. A few drops are enough. Protective sprays: If you use a heat protection spray, apply it after the day serum, before blow-drying. Additional masks: Do not use additional masks. This routine already contains a complete mask. Adding another mask creates overload. Additional shampoos: Only use the shampoo in this routine. Other shampoos may be incompatible or aggressive. Coloring and bleaching: This routine is compatible with colored hair. It even protects the color. Use it as normal. Medical treatments: If you are using a medical treatment (e.g., minoxidil for hair loss), this routine is compatible. Apply the treatment first, then the routine. Styling products: Gels, sprays, and waxes are compatible. Apply them after the routine. But try to reduce styling products. This routine makes your hair easier to style naturally. After a few weeks, you may need fewer styling products. The key is not to overload. This routine is already very comprehensive. Each additional product should have a specific reason. If you are unsure, start with the routine alone. After 4 weeks, you will see if you need additional products. Most people find that this routine alone is enough to achieve healthy, beautiful hair.