Madame d'Alexis Mask
Classic mask
VS
Deeply moisturizes, not just on the surface.
Coats the hair without repairing it.
Repairs the fiber thanks to plant ceramides.
A mild effect that wears off quickly.
Smooths the cuticle for a lasting silky feel.
Easily weigh down the lengths.
Nourishes without weighing down even fine hair.
Temporary shine.
Reduces breakage and dry ends.
Little effect on long-term breakage.
Frequently Asked Questions
Why has my hair become so dry? Where is all the moisture I'm applying going?
Your hair is dry because the lipid barrier that retains moisture is damaged. This barrier is composed of natural sebum and lipids. When it is intact, it retains water inside the hair fiber. When it is damaged, water escapes quickly. Harsh shampoos with sulfates strip away this barrier. Hard water clogs the cuticles and prevents moisture from penetrating. Repeated heat (hair dryers, flat irons) gradually damages the structure and creates gaps through which water escapes. Coloring and bleaching open the cuticle and weaken the lipid barrier. Exposure to the sun and pollution oxidizes lipids and renders them ineffective. You apply moisture, but it quickly escapes because the lipid barrier is damaged. It's like filling a glass with holes in it. No matter how much water you pour in, it leaks out through the holes. You need two things: to repair the lipid barrier (with ceramides) and to deeply moisturize (with hyaluronic acid). This mask offers both. Plant-based ceramides rebuild the lipid barrier. Cationic hyaluronic acid deeply moisturizes and binds to the fiber. Organic hydrosols provide real nutrition. Essential wax seals in moisture. Together, they create a moisturized and protected fiber. After one application, your hair is visibly more moisturized. After 2 to 3 weeks of regular use, the lipid barrier is gradually repaired. Your hair retains moisture for longer. After 4 weeks, your hair is noticeably more supple, shinier, and healthier. This is the effect of the gradual repair of the lipid barrier.
What do cationic hyaluronic acid and ceramides actually do? How do they work together?
Cationic hyaluronic acid has a positive charge. This positive charge allows it to naturally adhere to the hair fiber (which has a negative charge). The result: deep penetration. A hyaluronic acid molecule can retain up to 1,000 times its weight in water. When it penetrates the cortex of the fiber, it retains water inside. This is why hydration lasts long after application. Ceramides are natural lipids that make up the protective barrier of the skin and hair. When this barrier is damaged, water escapes. Plant ceramides fill in the gaps and restore the barrier. A restored barrier means that water stays inside the fiber. Hyaluronic acid provides hydration. Ceramides retain it. Together, they create long-lasting hydration. Hyaluronic acid alone provides temporary hydration. After rinsing, the hydration quickly escapes. Ceramides alone strengthen the barrier but are not enough to deeply moisturize. Together, they create synergy: deep hydration plus lasting retention. Essential orange blossom wax seals in this hydration by creating a protective veil. It also protects against external aggressions (UV rays, pollution, heat). Organic hydrosols (Damask rose, chamomile, orange blossom) provide aromatic molecules, minerals, and antioxidants. These molecules help hyaluronic acid penetrate more effectively and provide additional nourishment. Your hair is hydrated from within (hyaluronic acid), protected (ceramides), sealed (essential wax) and nourished (organic hydrosols). It's a comprehensive scientific approach that addresses all aspects of hair hydration.
My hair is very dry and damaged by heat. How long before I see real repair?
Very dry hair damaged by heat needs time to repair itself. The lipid barrier is severely damaged. Ceramides must gradually rebuild it. It's not instantaneous, but the results are visible and long-lasting. After one application, your hair is immediately more supple and shiny. This is the temporary effect of hydration. After rinsing, moisture begins to escape, but less quickly than before. After 2 to 3 applications (one week of regular use), you will notice that your hair stays hydrated longer. The lipid barrier begins to rebuild itself. After 4 to 6 applications (2 to 3 weeks), the transformation becomes visible. Your hair is noticeably more supple, shinier, and less brittle. Breakage is visibly reduced. After 8 to 12 applications (4 to 6 weeks), the repair is significant. Your hair is visibly stronger and healthier. The lipid barrier is gradually restored. Moisture now lasts 48 hours or more after application. After 12 to 16 applications (6 to 8 weeks), repair is complete. Your hair is noticeably stronger, shinier, and healthier. The lipid barrier is restored. You can reduce the frequency of use for maintenance (once a week instead of twice). The results are maintained. For hair that is very damaged by heat, use this mask twice a week for the first 4 to 6 weeks. After 6 weeks, reduce to once a week for maintenance. This approach accelerates repair and maintains results. Be patient. Hair repair takes time. But after 4 to 6 weeks, you will see a real transformation. Your hair will be noticeably stronger, shinier, and healthier.
I have fine hair. Won't this mask weigh it down or make it look greasy?
This is a legitimate concern. Many people with fine hair think that moisturizing masks automatically weigh it down. This is not true. It all depends on the formula and the amount used. This mask is formulated to moisturize without weighing hair down, even fine hair. Cationic hyaluronic acid moisturizes without adding weight. It penetrates the hair fiber instead of remaining on the surface. Ceramides strengthen without thickening. Essential wax creates a light veil, not a greasy film. Organic hydrosols are light and penetrating. The result: deep hydration without feeling heavy. For fine hair, the key is dosage and application. Use a small amount (about a hazelnut-sized amount). Apply only to the lengths and ends, not the roots. The roots need less product. Leave on for 5 to 10 minutes (not 30 minutes). A shorter application time means less penetration and less heaviness. Rinse thoroughly. This is crucial. Incomplete rinsing leaves residue that weighs down the hair. Rinse until the water runs completely clear. After rinsing, your hair should feel light and supple, not heavy. If it feels heavy, reduce the amount or the application time. After a few applications, you will find the ideal dosage for your fine hair. Many people with fine hair find that this mask moisturizes without weighing it down. This is because the formula is light and penetrating. After 2 to 3 weeks of regular use, your fine hair will be visibly more moisturized, supple, and shiny. Without feeling heavy.
How often should I use this mask? Once a week, twice a week, or more?
The frequency depends on the condition of your hair and your goals. If your hair is very dry or damaged, use this mask twice a week for the first 4 to 6 weeks. This will speed up the repair process. After 6 weeks, reduce to once a week for maintenance. If your hair is moderately dry, use this mask once a week. This is enough to maintain optimal hydration. If your hair is normal but you want extra hydration, use this mask once a week. This is a preventive treatment that maintains hair health. Do not over-hydrate. Excessive hydration can create a greasy effect or weigh down the hair. Once a week is generally ideal for most people. Listen to your hair. If after weekly application your hair appears heavy or greasy, reduce to once every 10 days. If your hair remains dry even after weekly application, increase to twice a week. After a few weeks, you will have found your ideal rhythm. The best time to apply this mask is after shampooing. Your hair is clean and ready to receive the mask's active ingredients. Apply to towel-dried hair (not completely dry, not dripping wet). Leave on according to your hair type (5 to 10 minutes for fine hair, 10 to 20 minutes for thick hair). Rinse thoroughly. After a few weeks of regular use, you will notice that your hair stays hydrated longer. Hydration lasts 48 hours or more. This is the effect of the gradual repair of the lipid barrier.
Why is this mask better than a traditional mask? What is the real difference?
A classic mask contains 60 to 80% inert water. This mask contains 0% added water. Instead, it contains 100% active organic hydrosols. This is a fundamental difference. Inert water does nothing. It dilutes the active ingredients. You are paying for volume, not performance. After rinsing, the water evaporates and you lose moisture. That's why classic masks only last 24 hours. Organic hydrosols contain aromatic molecules, minerals, flavonoids, and antioxidants. These molecules penetrate the fiber and remain there. They provide real nutrition, not just temporary moisture. A traditional mask contains traditional hyaluronic acid, which has a neutral charge. This mask contains cationic hyaluronic acid, which has a positive charge. This positive charge allows it to adhere to the fiber and penetrate deeper. Hydration lasts longer. A traditional mask does not contain enough ceramides. This mask is rich in them. Ceramides rebuild the lipid barrier. Without ceramides, you are only temporarily masking the problem. With ceramides, you are repairing the problem at its source. That is why the results of this mask are more long-lasting. A classic mask does not contain essential wax. This mask does. Essential wax seals in moisture and protects against external aggressions. Without essential wax, moisture escapes quickly. With essential wax, moisture lasts 48 hours or more. 98% natural ingredients, free from sulfates, parabens, and silicones. Classic masks often contain harsh ingredients that damage hair in the long term. This mask respects your hair while repairing it. A classic mask costs $10-20 and lasts 1 month. This mask costs more but lasts 2 to 3 months and offers 3 times better results. The cost per use is comparable, but the effectiveness is much higher. After one use, you will feel the difference. Your hair will be more hydrated and supple. After 2 to 3 weeks, the transformation will be visible. After 4 weeks, your hair will be noticeably stronger, shinier, and healthier. That's why this mask is superior to traditional masks.
