How to choose the right hair care product for your hair type?

In the world of hair beauty, perhaps the most common misconception is that any treatment, no matter how noble, is suitable for all hair types. The truth is, nothing could be further from the truth. 

Choosing an effective hair care product begins with a detailed knowledge of your own hair: its needs, imbalances and lifestyle habits.

Each hair type requires a specific response. An oily scalp doesn't require the same approach as a fiber sensitized by successive straightening or fine hair with no hold.

A coherent hair routine doesn't mean giving in to the accumulation of products, but aiming for the right result - with precision, exacting standards and moderation.

A natural product or one formulated with excellence will only be truly effective if it responds to the hair's deepest nature. The secret? Ask the right questions:

• Are my lengths dry or simply dehydrated?
• Is my scalp reactive or simply unbalanced?
• Does my fiber need nutrition, protection, or both?

In my personal experience, it was when I replaced the "universal" shampoo in my bathroom with a treatment formulated with targeted hydrolats that I understood the impact of a perfectly-tuned product.

Choosing a hair care product ultimately means honoring the uniqueness of your hair, in all its liveliness, sensitivity... and sometimes, fragility.

The best care for every hair type

There is no such thing as a universal hair care product, any more than there is such a thing as hair that conforms perfectly to a standard. Each fiber, each root, each length tells a story: the story of our habits, our environment, our relationship with ourselves.

To reveal the beauty of hair, you have to listen to it, understand it and give it the care it needs.

Here's how to choose the best care for your hair according to its nature. Because while luxury is in the material, it's above all embodied in the attention we pay to what's alive.

Dry hair care: the best way to restore moisture

Dry hair is easy to recognize. It lacks suppleness, shine and fluidity. It creaks between your fingers, and breaks at the slightest touch. I still remember the winter when, after a series of long-haul flights, my long hair seemed to have lost all memory of softness.

At that moment, I realized that hydration was not an option, but an emergency.

Hair care for dry hair needs to go deep. It's not enough to simply coat the fiber, you have to repair it from the inside, rebuilding its lipid cement.

What to look for:

• A dense, creamy texture, rich in moisturizing agents
• Recognized active ingredients: shea butter, ceramides, plant keratin, essential fatty acids
• Targeted repair action on the hair fiber

🫧 Ma Reco : Le Masque Madame d’Alexis : Formulé avec 98 % d’ingrédients d’origine naturelle, sans silicones, ce soin d’exception conjugue la puissance de la kératine végétale, des céramides et d’un complexe riche en hydrolats floraux pour une hydratation intense. Il laisse la chevelure douce, brillante et résiliente — sans jamais l’alourdir.

Oily hair: purifying care without harshness

Greasy hair is often misunderstood. The reflex? Wash it too often with scouring formulas, thinking we're doing the right thing. But this is the beginning of a vicious circle. The more the scalp is attacked, the more sebum it produces to defend itself. The key is gentleness. And regularity.

I happened to discuss this with a renowned colorist when I was in Paris. According to her, the beauty of oily hair lies not in its shine, but in the invisible cleanliness of its scalp. An idea that changed my way of looking at seborrheic balance.

The right approach:

• Gentle exfoliation to eliminate root impurities
• A gentle sulfate-free shampoo enriched with natural ingredients
• Regulating ingredients such as plant fatty acids and purifying hydrosols

🫧 Ma Reco : Le Gommage + Le Shampoing Madame d’Alexis
Le premier exfolie en finesse grâce à ses grains naturels et ses hydrolats de menthe et d’hamamélis. Le second, à base de tensioactifs doux et sans sulfates, purifie sans dessécher. Ensemble, ils régulent le sébum, éliminent les résidus et laissent une sensation de fraîcheur durable.

Damaged or sensitized hair: how to repair deep down?

When we think of damaged hair, we immediately think of split ends that resist scissors, and hair fiber weakened by the sun, heat and repeated coloring. It's no longer just a question of aesthetics, but of structure. Hair needs to be repaired, almost re-educated.

In my routine, it's often after summer - and its salty baths - that I introduce the richest repairing skincare products. But be careful: rich doesn't mean heavy.

What an effective skin care product should contain :

• Thermo-protective agents against brushing or ironing
• Plant proteins (such as keratin) to strengthen fiber
• Noble oils, such as jojoba or arganhair oil

🫧 Ma Reco : Le Masque + Le Sérum Jour Madame d’Alexis
Le masque répare en profondeur grâce à sa formule fortifiante enrichie en kératine végétale et huile capillaire douce. Le sérum, quant à lui, s’applique en soin sans rinçage : il protège de la chaleur, lisse la fibre et limite la casse sans jamais étouffer la matière. Un duo pensé pour rendre leur force et leur éclat aux cheveux les plus abîmés.

Fine, limp hair: how to care for it?

Fine hair, often perceived as fragile or flat, is not lacking in potential. Its delicacy is also its strength: properly treated, it reveals an airy lightness, a silky shine and a rare fluidity. The challenge lies not in their texture, but in maintaining the right balance between care and volume.

Any unsuitable care product weighs them down and suffocates them. I learned this the hard way: too rich a cream, applied carelessly, and my lengths fell flat, deprived of all shape.

The objective here is clear: sublimate without saturating, strengthen without stiffening. The solution lies in a subtle combination of a non-weighting shampoo and an extremely fine leave-in treatment.

Best of all :

• Silicone-free formulas
• A fluid, almost imperceptible texture
• Light but effective active ingredients (ceramides, floral hydrosols)

🫧 Ma Reco : Le Shampoing Madame d’Alexis + Le Sérum Jour
Le premier purifie le cuir chevelu en douceur, sans compromettre la densité naturelle de la fibre. Le second, fluide et aérien, protège, hydrate et texturise sans jamais graisser. Une alliance idéale pour apporter volume, vitalité et tenue.

Curly hair: which treatment to use to redefine curls?

Curly hair has always had the fascinating power to capture light in a different way. A well-defined curl is architecture in its own right. Yet this type of hair requires special attention: the hair fiber is often more porous, and therefore more vulnerable.

For a long time I thought my curls had to be tamed; later I discovered that they simply had to be nurtured - and listened to.

The right treatment for curly hair must combine nutrition, suppleness and definition. There's no question of freezing curls with occlusive agents. On the contrary, you need to restore their natural bounce and shape memory.

What to look for:

• A rich but non-greasy skincare cream
• Ingredients ofnatural origin, such as vegetable oils
• A texture that nourishes hair without freezing movement

🫧 Ma Reco : Le Masque + Le Sérum Jour Madame d’Alexis
Le masque offre une nutrition intense à base de beurre de karité, de céramides et d’hydrolats. Le sérum, appliqué sur cheveux humides ou secs, redéfinit les boucles, protège de la chaleur et évite l’effet mousseux. Il laisse les cheveux longs ou courts rebondis, doux, parfaitement définis.

Hair loss: strengthening the fiber and stimulating growth

Hair loss is not always linked to age or genetics. Stress, the seasons, hormonal imbalances, deficiencies: the fiber is exposed to multiple aggressions. Understanding this fragility means initiating a treatment that's both targeted and caring.

An effective strengthening treatment acts on both the hair fiber and its anchoring. It's not about promising the impossible, but about stimulating growth, strengthening the base and improving overall hair density.

Best of all :

• Plant proteins to boost fiber
• Complexes rich in hyaluronic acid and probiotics
• Daily leave-in care for visible results

🫧 Recommandé : Le Sérum Nuit Madame d’Alexis
Formulé sans silicone ni parfum synthétique, il agit pendant le sommeil pour revitaliser le cuir chevelu. Sa synergie d’actifs anti-chute nourrit la racine, renforce la tige, redonne au cheveu sa force et sa densité. Sa texture fondante ne laisse aucun film gras, mais une sensation de cuir chevelu apaisé, revitalisé.

Sensitive scalp: which care to soothe and balance?

Tingling, redness, tightness: a sensitive scalp is a scalp in pain. Long ignored in traditional hair routines, it is nevertheless the foundation of all lasting hair health.

Over-aggressive shampoos, synthetic fragrances and excessive washing can all upset the fragile balance of the skin's microbiome. On a personal note, it was a winter spent multiplying foaming products that reminded me of this obvious fact: respect for the scalp is the first of luxuries.

What to look for :

• Sulfate- and silicone-free formulas
• A gentle cleansing base enriched with organic hydrolats
• Soothing active ingredients: chamomile, Damask rose, orange blossom

🫧Ma Reco : Le Shampoing Madame d’Alexis
Véritable soin traitant, ce shampooing délicat respecte le pH cutané tout en éliminant les impuretés. Sa formule à 97 % d’origine naturelle apaise dès la première utilisation. Une mousse fine, une sensation de fraîcheur, une matière saine et prête à recevoir les soins les plus précieux.

Color-treated hair: preserving radiance and color protection

To color your hair is to assert an intention. It's about transforming a living, sensitive material into an arena for personal expression. But any coloring, no matter how well mastered, inevitably alters the structure of the hair fiber.

It lifts the scales, weakens the shaft and alters the scalp's pH. Once the color has been obtained, another quest begins: that of preserving it.

For a long time, I myself was confronted with this duality. The desire for subtle tones - a Venetian blond in early spring, a coppery chestnut as autumn approaches - and the fear of seeing them fade, turn, lose their intensity after just a few shampoos.

And therein lies the challenge: choosing a hair care product for color-treated hair that respects both the color and the health of the hair.

The keys to protecting color-treated hair :

• A hair mask rich in nutrients and antioxidants
• A light vegetable oil to seal in moisture without altering color
• A no-rinse treatment that forms a protective shield against UV rays, heat and oxidation

Hair exposed to the sun, salt or heated tools loses its shine more quickly. It's a fact too often ignored. And yet, with the right gestures and the right formula, color can remain intense, brilliant and nuanced until your next appointment with your colorist.

🫧 Ma Reco : Le Sérum Nuit Madame d’Alexis
Ce soin sans rinçage concentre l’élégance d’une formulation d’exception. L’huile de jojoba, d’origine végétale, agit comme une infusion de douceur sur la fibre. Les probiotiques renforcent le microbiome du cuir chevelu, régulent les déséquilibres post-coloration. Appliqué en petite quantité avant le coucher, il protège la couleur, réduit l’oxydation, et nourrit la fibre en profondeur, sans alourdir ni graisser. Un soin invisible à l’œil… mais remarquable sur la chevelure.

What's the best Madame d'Alexis treatment for your hair?

There's no such thing as miracle care. But there are formulas designed with rigor, elegance and precision. At Madame d'Alexis, every hair care product is developed according to a clear philosophy: no superfluous ingredients, no compromises on sensoriality, no compromises on performance.

What sets the brand apart? A unique base. Where most products use inert water as their first ingredient, Madame d'Alexis replaces water with certified organic flower hydrosols.

Damask rose, chamomile matricaria, orange blossom... These plant waters, rich in active ingredients, give each treatment a soothing, deeply restorative dimension.

Sulfate-free.
Silicone-free.
No artificial additives.

But with tangible results from the very first applications.

Top 3 Madame d'Alexis treatments to suit your needs

Because every type of hair deserves a specific response, here are the three iconic treatments to include in your routine, according to your priorities:

🛁 Pour hydrater en profondeur : Le Masque Madame d’Alexis

This hair mask intensely nourishes dry or sensitized hair. Its formula, rich in plant keratin, ceramides and natural oils, works from the very first application. The hair fiber regains suppleness, shine and deep hydration, with no greasy residue.

🛁 Pour purifier et exfolier : Le Gommage Cuir Chevelu

The first step in a truly effective routine, this exfoliating treatment frees the scalp of residues, dead cells and impurities. Thanks to its fine grains of natural origin and purifying hydrolats, it stimulates microcirculation, regulates sebum and rebalances the entire hair ecosystem.

🛁 Pour protéger et coiffer : Le Sérum Jour

A no-rinse daily care product, this fluid serum wraps the fiber in a protective veil against heat, pollution and mechanical aggression. It smoothes, moisturizes and protects - with no cardboard effect or overloading. Perfect for styling without fixing, and enhancing without setting.

Each Madame d'Alexis product is a targeted response, designed to respect the nature of the hair while offering a rare functional and sensorial sophistication. Because hair care, at its best, doesn't just act: it reveals.

How can these treatments be integrated into a complete hair routine?

It's not enough to use a good product to enhance your hair. You also need to know when and how to apply it. That's where the difference lies between a one-off treatment and a real hair routine.

The elegance of hair is not just a question of color or cut: it's built on regularity and attention to the simplest gestures.

A well-constructed hair routine follows a logical pattern: purify, wash, repair, protect. Nothing is superfluous. Each step prepares the next, and the whole works in synergy. Here's a method I've refined myself over time - and through mistakes.

Step 1: Exfoliate the scalp once a week

First and foremost, the scalp must be cleansed of impurities, dead cells and excess sebum. Without this, no skincare product can penetrate effectively.

Madame d'Alexis Scrub offers gentle yet highly effective exfoliation. It stimulates microcirculation, rebalances pH and leaves an immediate sensation of freshness.

Step 2: Double shampoo for a thorough wash

The first shampoo cleanses. The second treats. This practice, inspired by professional care rituals, removes residues while preparing the hair fiber to receive the active ingredients.

Madame d'Alexis Shampoo, sulfate- and silicone-free, purifies without harshness. Its fine foam, enriched with flower hydrolats, respects the balance of the scalp while providing softness and shine.

Step 3: Apply a mask once or twice a week

A hair mask is an essential treatment. It restructures the fiber, moisturizes deep down and strengthens hair's suppleness.

• Dry or coloured hair: twice a week
• Fine or slightly sensitized hair: once every 10 days

Madame d'Alexis Mask, with plant keratin and ceramides, visibly transforms the hair: it becomes smoother, shinier and stronger.

Step 4: use a day serum as a leave-in treatment

On damp or dry hair, a leave-in serum provides daily protection against mechanical and thermal aggressions. It acts like an invisible shield.

Madame d'Alexis Day Serum, fluid and ultra-sensorial, moisturizes, smoothes and protects, while respecting hair's lightness.

Step 5: Deeply nourish the fiber before bedtime

Hair regenerates in the evening, just like the skin. It's the ideal time to treat it to a deep repairing treatment.

Madame d'Alexis Night Serum, with jojobavegetable oil and probiotics, strengthens the fiber while you sleep. Its fine, non-greasy texture leaves lengths supple in the morning.

The best leave-in care: a practical, effective solution

Among the most refined - and most neglected - skincare products is the leave-in. It doesn't show. You don't rinse it off. Yet it changes everything.

I discovered its usefulness during a trip to Marrakech. There, between the hot winds and the sand particles, my hair needed a discreet but constant protective veil. Leave-in care was an obvious choice.

Why choose a no-rinse skincare product?

• To protect hair from heat (hair dryer, straightener, UV)
• For shine without grease
• To nourish peaks during the day
• To enhance hair without weighing it down

When to apply it?

• On damp hair, after shampooing, to facilitate styling
• On dry hair, for a satin finish

✨ Recommended product: Madame Day Serum by Alexis
A genuine lightweight skincare cream, it is applied in a dab from mid-length to the ends. Its fluid texture, easy application and immediate sensation of softness make it an indispensable beauty gesture.

A homemade alternative for natural food lovers

For those who like simple, uncluttered preparations, here's a version of homemade hair care to use as a spray:

• 1 tablespoon aloe vera gel
• 1 teaspooncoconut oil
• 50 ml floral water (chamomile or rose)

Mix and apply to dry hair as a moisturizing touch-up.

In short: the best care depends on your hair, not on trends.

There is no universal truth, and no miracle product. The best hair care is the one that responds to the nature of your hair, its deepest needs, and your daily routine.

Fashions come and go. Self-knowledge becomes more refined.

Forget the trends dictated by the networks. Treat your hair to a tailor-made, patient and respectful approach.