• Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis
  • Sérum jour protection thermique à l'huile de jojoba - Madame d'Alexis
  • Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis
  • Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis
  • Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis
  • Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis
  • Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis
  • Le Sérum Jour - Huile sèche cheveux aux céramides bio Madame d'Alexis

Serum · 30 ml

Le Sérum Jour – Nourishing dry oil, protects up to 200°C

4,8 63 reviews

Nourishes, protects and adds shine without weighing down.

35,00€
  • Dry oil, non-greasy texture
  • 99% ingredients of natural origin
  • Natural heat protection up to 200°C

With this product, only 25,00€ more to get free shipping in France

This product is also available as a routine Anti-Hair Loss & Protection Routine: Day & Night Serum 60,00€Original price: 70,00€Save 10,00€
  • Made in Brittany in small batches
  • A free accessory with every order

The essentials

The Day Serum at a glance

The daily ritual that nourishes, protects, and illuminates without ever weighing you down: a 99% naturally derived dry oil.

For which needs?

Frizz, lack of control · Damaged ends, brittle strands · Dull hair, loss of shine · Heat protection

For which hair?

For dry, dehydrated, rough or dull hair, damaged ends and hair exposed to blow-drying, heat, sun or pollution. Ideal for taming curly, wavy or coily hair, and for all hair in need of daily softness and protection.

Key actives

Actives: Organic jojoba oil, Plant-based ceramides, Natural heat-protecting actives, Natural antioxidants, Orange blossom essential wax

Formula and commitments

Silicone- and paraben-free · 100% natural fragrance

The daily gesture that nourishes and protects

The Day Serum is an ultra-concentrated daily elixir, formulated with 99% naturally derived ingredients. Its non-greasy dry oil texture nourishes, smooths, and protects hair while providing instant shine. Enriched with plant-based ceramides, organic jojoba oil, essential orange blossom wax, and natural heat-protective agents, it works throughout the day to strengthen the hair fiber, control frizz, and protect against external aggressors. It can be used before blow-drying or as a finishing touch, and is ideal after Shampoo and Mask to lock in moisture.

Its benefits

What Day Serum Does for Your Hair

  1. Nourishes and strengthens the fibre

    Deeply nourishes, strengthens the fibre and improves its softness.

    Thanks to Organic jojoba oil and plant-based ceramides

  2. Protects from heat up to 200 °C

    Natural heat protection that helps prevent breakage from blow-drying or straighteners.

    Thanks to Natural heat-protecting actives

  3. Repairs lengths and ends

    Intensive repair for the lengths and ends, where the fibre is most fragile.

    Thanks to Plant-based ceramides, which rebuild the lipid barrier

  4. Tames frizz without weighing hair down

    Controls frizz and smooths the fibre, with a non-greasy dry-oil texture.

    Thanks to Plant-based ceramides and organic jojoba oil

  5. Instant shine and radiance

    Supple, smooth and luminous hair from the first application.

    Thanks to Orange blossom essential wax

In video

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The ritual

How to use it

To maximize the benefits of the natural ingredients in the DAY SERUM and transform this hair care routine into a unique sensory experience, Madame d’Alexis invites you to discover the care ritual that protects your hair and gives it a spectacular shine every day:

  • Carefully brush your hair and dispense 2 to 3 drops of the Day Serum into the palm of your hand.
  • For a better application, feel free to gently warm the Day Serum by rubbing it between your hands, then apply it to the lengths of your hair.
  • It is important not to overload your hair. Adjust the amount according to your hair length and your hair's needs.
  • The Day Serum can be applied to dry or damp hair, preferably before styling to ensure heat protection for your hair.
  • You can also use the Day Serum for touch-ups to instantly restore shine and control frizz.

In practice

When
Before blow-drying for heat protection, or as a finishing touch to smooth and add shine
Where to apply
Lengths and ends, on dry or slightly damp hair
Quantity
1 to 3 drops warmed between the hands, depending on length and thickness
Frequency
Can be used every day without weighing hair down

The formula

What the formula contains

Skincare actives

  • Organic jojoba oil

    Nourishes the fibre

    Deeply nourishes the fibre, improves its elasticity and adds softness and shine.

    Organic

  • Plant-based ceramides

    Restore the lipid barrier

    Restore the natural lipid barrier, strengthen the fibre, limit breakage and reduce moisture loss.

  • Natural heat-protecting actives

    Protect up to 200 °C

    Protect the fibre from heat up to 200 °C and help prevent breakage caused by blow-drying or straighteners.

  • Natural antioxidants

    Preserve the fibre's vitality

    Help protect the fibre from pollution and oxidation, and prolong its vitality.

  • Orange blossom essential wax

    Locks in hydration

    Locks hydration into the fibre and adds radiance, softness and suppleness.

Ingredient list (INCI)

Simmondsia Chinensis (Jojoba) Seed Oil, Triheptanoin, C13-16 Isoalkane, C15-19 Alkane, Hydrogenated Polyfarnesene, Dimer Dilinoleyl Dimer Dilinoleate, Parfum (Fragrance), Brassica Campestris/Aleurites Fordi Oil Copolymer, Glycosphingolipids, Glycolipids, Citrus Aurantium Amara Flower Cera (Citrus Aurantium Amara (Bitter Orange) Flower Wax), Citrus Aurantium Peel Oil, Linalool, Limonene, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Vanillin, Hexadecanolactone, Cananga Odorata Oil/Extract, Juniperus Virginiana Oil, Citronellol, Benzyl Benzoate, Coumarin, Myroxylon Pereirae Oil/Extract, Geraniol, Benzaldehyde, Beta-Caryophyllene, Citral, Trimethylcyclopentenyl Methylisopentenol, Benzyl Cinnamate, Rose Flower Oil/Extract

Scent signature

With a light, non-greasy, delicately scented oil-like texture, the Day Serum envelops your hair to enhance and nourish it, ensuring unparalleled shine and softness.

The Day Serumprovides your hair with luxurious, complete, delicately scented daily care that regenerates your hair without weighing it down.

In the routine

The complete routine

  1. Step 1

    Purify

    Le Scrub

    39,00€4,9 out of 5, 60 reviews

    Purifies and rebalances the scalp.

  2. Step 2

    Cleanse

    Hydrates, soothes and prepares the fiber.

  3. Step 3To complete it

    Nourish

    Repairs, nourishes and softens.

  4. Step 4You are here

    Protect

  5. Step 5

    Regenerate, at night

    Hydrates, soothes and revitalizes the scalp, at night.

  6. Full routine

    Save 28,00€

Customer reviews

What do you say about it

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The difference, Madame d'Alexis

Dry oil or traditional oil: what changes for the fiber

Madame d’Alexis Day Serum
Madame d’Alexis Day Serum
Classic Oil
Classic Oil
VS
Protects hair daily from heat and external aggressors.
The level of protection varies depending on the formula.
Tames frizz without weighing hair down.
The finish, more or less greasy, depends on the texture.
Nourishes the lengths without weighing hair down, with plant-based ceramides and organic jojoba oil.
The nourishing active ingredients vary depending on the formula.
Provides a truly natural shine.
The shine achieved depends on the formulation.
Suitable for all hair types.
Dosage and texture vary depending on the formula.

Questions

Frequently Asked Questions

How do I apply Le Sérum Jour?

Warm 1 to 3 drops between your hands, depending on length and thickness, then apply to the lengths and ends, on dry or slightly damp hair.

Does it protect against heat?

Yes: its natural heat-protecting active ingredients protect the hair fiber up to 200°C. Apply before blow-drying.

Can I use it every day?

Yes. It can be used every day without weighing hair down, thanks to its non-greasy dry oil texture.

Is it suitable for curly hair?

Yes: it is ideal for taming and adding shine to curly, wavy, or coily hair, and controls frizz without weighing hair down.

When should I use it in my routine?

After Shampoo and Mask to seal in moisture, then before blow-drying or as a finishing touch to smooth the hair fiber and increase shine.

What active ingredients does Le Sérum Jour contain?

Organic jojoba oil, plant-based ceramides, essential orange blossom wax, heat-protecting active ingredients, and natural antioxidants, in a formula composed of 99% ingredients of natural origin.

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To learn more

Dry oil or classic oil: what changes for the hair fiber

A hair oil nourishes, but can leave a greasy film on the hair. The Day Serum is a moisturizing and nourishing dry oil, with a non-greasy texture, formulated with 99% ingredients of natural origin. It nourishes, protects and illuminates without ever weighing down, and can be used every day.

What the formula brings to the hair fiber

Organic jojoba oil nourishes deeply and brings elasticity, softness and shine. Plant ceramides rebuild the lipid barrier, protect the fiber, reduce moisture loss and bring texture and discipline. Essential orange blossom wax seals in moisture and brings radiance and suppleness. Natural antioxidants help protect the fiber from pollution and oxidation.

Natural heat protection

Its natural heat-protecting active ingredients protect up to 200 °C and prevent breakage from blow-drying and flat-ironing. Apply before heat styling your hair.

How to choose your dry hair oil?

A texture that does not weigh down

For daily use, choose a non-greasy texture. The Day Serum is used with 1 to 3 drops warmed between the hands, on the lengths and ends, on dry or slightly damp hair.

Heat protection

If you use a hair dryer or flat iron, look for heat protection: here, natural heat-protecting active ingredients, up to 200 °C.

Active ingredients that strengthen the fiber

Plant ceramides rebuild the lipid barrier and reduce moisture loss; organic jojoba oil nourishes deeply.

A transparent formula

99% ingredients of natural origin, without silicones or parabens, 100% natural fragrance.

Who is our dry hair oil for?

Dry, dehydrated, rough or dull hair

The Day Serum provides intensive repair to the lengths and ends, and nourishes the fiber without weighing it down.

Hair exposed to heat and pollution

Blow-drying, flat-ironing, pollution: natural heat protection up to 200 °C and natural antioxidants support the fiber every day.

Curly, wavy and coily hair

It controls frizz without weighing down and brings instant shine and radiance: hair is supple, smooth and luminous.

All hair that lacks softness

To be used before blow-drying or as a finishing touch, ideally after Le Shampoing and Le Masque.

The Day Serum is made in Brittany.