• Day Serum - Madame d'Alexis Organic Ceramide Dry Hair Oil
  • Thermal protection day serum with jojoba oil - Madame d'Alexis
  • Day Serum - Madame d'Alexis Organic Ceramide Dry Hair Oil
  • Day Serum - Madame d'Alexis Organic Ceramide Dry Hair Oil

Serum · 30 ml

Day Serum – Nourishing dry oil, protects up to 200 °C

4.8 63 reviews

Nourishes, protects, and brightens without weighing hair down.

€35.00
  • Dry oil, non-greasy texture
  • 99% naturally derived ingredients
  • Natural heat protection up to 200 °C

With this product, spend just 25.00€ more to qualify for free shipping in France

This treatment is also available as part of a routine Anti-Hair Loss & Protection Routine €60.00Original price: €70 .00Save €10.00
  • Made in Brittany, in small batches
  • A free accessory with every order

The Essentials

The Day Serum at a Glance

A daily ritual that nourishes, protects, and brightens without ever feeling heavy: a dry oil that is 99% naturally derived.

For what purposes?

Frizz, control · Damaged ends, brittle hair · Dull hair, loss of shine · Heat protection

What hair types is it for?

For dry, dehydrated, coarse, or dull hair; damaged ends; and hair exposed to blow-drying, heat, the sun, or pollution. Ideal for taming curly, wavy, or coily hair, and for all hair types that lack softness and daily protection.

Key assets

Active Ingredients: Organic jojoba oil, plant-based ceramides, natural heat-protective ingredients, natural antioxidants, orange blossom essential wax

Terms and Conditions

Silicone- and paraben-free · 100% natural fragrance

The daily routine that nourishes and protects

The Day Serum is an ultra-concentrated daily elixir, formulated with 99% naturally derived ingredients. Its dry, non-greasy oil texture nourishes, smooths, and protects the hair while providing instant shine. Enriched with plant-based ceramides, organic jojoba oil, orange blossom essential wax, and natural heat-protective agents, it works throughout the day to strengthen the hair shaft, control frizz, and protect against environmental damage. It can be used before blow-drying or as a finishing touch, and is ideal for use after shampoo and mask to seal in moisture.

Its Benefits

What the Day Serum Does for Your Hair

  1. Nourishes and strengthens the hair shaft

    Deeply nourishes, strengthens the hair shaft, and improves softness.

    With organic jojoba oil and plant-based ceramides

  2. Provides heat protection up to 200 °C

    Natural heat protection that helps prevent breakage caused by blow-drying or straightening.

    Thanks to natural heat-protective ingredients

  3. Repairs hair lengths and ends

    Intensive repair for the mid-lengths and ends, where the hair is most fragile.

    Thanks to plant-derived ceramides, which rebuild the lipid barrier

  4. Tames frizz without weighing hair down

    Controls frizz and smooths the hair shaft with a non-greasy dry oil texture.

    With plant-derived ceramides and organic jojoba oil

  5. Instant shine and radiance

    Soft, smooth, and shiny hair right after application.

    Thanks to Orange Blossom Essential Oil

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The Ritual

How to Use It

To maximize the benefits of the natural ingredients in the DAY SERUM and turn this hair care routine into a unique sensory experience, Madame d’Alexis invites you to discover the ritual that protects your hair and gives it a spectacular shine every day:

  • Brush your hair thoroughly and dispense 2 to 3 drops of the Day Serum into the palm of your hand.
  • For easier application, feel free to warm the Day Serum slightly by rubbing it between your hands, then apply it to your lengths.
  • It is important not to overload your hair. Adjust the amount based on your hair length and specific needs.
  • The Day Serum can be applied to dry or damp hair, preferably before styling to ensure heat protection for your hair.
  • You can also use the Day Serum for touch-ups to instantly restore shine and control frizz.

In practice

When
Apply before blow-drying for heat protection, or as a finishing touch to smooth and add shine
Where to apply it
Lengths and ends, on dry or slightly damp hair
Quantity
1 to 3 drops, warmed between your hands, depending on the length and thickness
Frequency
Can be used every day without feeling heavy

The formula

What's in the formula

Skincare Ingredients

  • Organic jojoba oil

    Nourishes the hair

    Deeply nourishes the hair shaft, strengthens its elasticity, and leaves hair soft and shiny.

    Bio

  • Plant ceramides

    Restore the lipid barrier

    Restore the natural lipid barrier, strengthen the hair shaft, minimize breakage, and reduce moisture loss.

  • Natural heat-protective ingredients

    Provide protection up to 200 °C

    Protect hair from heat up to 200 °C and help prevent breakage caused by blow-drying or straightening.

  • Natural antioxidants

    Preserve the vitality of the fiber

    Help protect the hair from pollution and oxidation, and prolong its vitality.

  • Orange blossom essential wax

    Locks in moisture

    Locks moisture into the hair shaft and leaves hair shiny, soft, and supple.

List of Ingredients (INCI)

Simmondsia Chinensis (Jojoba) Seed Oil, Triheptanoin, C13-16 Isoalkane, C15-19 Alkane, Hydrogenated Polyfarnesene, Dimer Dilinoleyl Dimer Dilinoleate, Parfum (Fragrance), Brassica Campestris/Aleurites Fordi Oil Copolymer, Glycosphingolipids, Glycolipids, Citrus Aurantium Amara Flower Cera (Citrus Aurantium Amara (Bitter Orange) Flower Wax), Citrus Aurantium Peel Oil, Linalool, Limonene, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Vanillin, Hexadecanolactone, Cananga Odorata Oil/Extract, Juniperus Virginiana Oil, Citronellol, Benzyl Benzoate, Coumarin, Myroxylon Pereirae Oil/Extract, Geraniol, Benzaldehyde, Beta-Caryophyllene, Citral, Trimethylcyclopentenyl Methylisopentenol, Benzyl Cinnamate, Rose Flower Oil/Extract

Olfactory Signature

An elixir with a light, non-greasy and delicately scented oily texture, the Day Serum envelops your hair to magnify it, nourish it and guarantee unparalleled shine and softness.

The Day Serum provides your hair with a complete and luxurious daily treatment, delicately scented to regenerate your hair without weighing it down.

In the daily routine

The Complete Routine

  1. Step 1

    Purify

    Cleanses and rebalances the scalp.

  2. Step 2

    Cleanse

    Moisturizes, soothes, and conditions the hair.

  3. Step 3To complete

    Nourish

    The Mask

    49,00€4,9 out of 5, 138 reviews

    Repairs, nourishes, and softens.

  4. Step 4You are here

    Protect

  5. Step 5

    Rejuvenate, in the evening

    Moisturizes, soothes, and revitalizes the scalp in the evening.

  6. The Complete Routine

    Save €28.00

Customer Reviews

What You Have to Say

Reviews are subject to our review and moderation process. Learn more

"The Difference," by Alexis

Dry oil or traditional oil: what changes for the fiber

Madame d'Alexis Day Serum
Madame d'Alexis Day Serum
Traditional oil
Traditional oil
VS
Protects hair every day from heat and environmental damage.
The level of coverage varies depending on the plan.
Tames frizz without making hair greasy.
The finish—which can be more or less oily—depends on the texture.
Nourishes the hair without weighing it down, with plant-based ceramides and organic jojoba oil.
The nourishing ingredients vary depending on the formula.
Provides a true natural shine.
The level of shine achieved depends on the formulation.
Suitable for all hair types.
The concentration and texture vary depending on the formula.

Questions

Frequently Asked Questions

How do I apply the Day Serum?

Warm 1 to 3 drops between your hands, depending on the length and thickness of your hair, then apply to the lengths and ends of dry or slightly damp hair.

Does it protect against heat?

Yes: Its natural heat-protective ingredients protect the hair shaft up to 200 °C. Apply it before blow-drying.

Can you use it every day?

Yes. It can be used every day without weighing hair down, thanks to its non-greasy dry oil texture.

Is it suitable for curly hair?

Yes: It's ideal for taming and adding shine to curly, wavy, or coily hair, and it controls frizz without weighing it down.

At what point in your routine should you use it?

Use after shampooing and the hair mask to lock in moisture, then before blow-drying or as a finishing touch to smooth the hair shaft and enhance shine.

What active ingredients are in the Day Serum?

Organic jojoba oil, plant-based ceramides, orange blossom essential wax, heat-protective active ingredients, and natural antioxidants, in a formula made up of 99% naturally derived ingredients.

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Further Reading

Dry oil or traditional oil: what changes for the fiber

Hair oil nourishes the hair but can leave a greasy film on it. The Day Serum is a moisturizing and nourishing dry oil with a non-greasy texture, formulated with 99% naturally derived ingredients. It nourishes, protects, and adds shine without ever weighing the hair down, and can be used every day.

What the formula adds to the fiber

Organic jojoba oil deeply nourishes the hair and restores elasticity, softness, and shine. Plant-based ceramides rebuild the lipid barrier, protect the hair shaft, reduce moisture loss, and provide texture and manageability. Orange blossom essential wax locks in moisture and adds radiance and suppleness. Natural antioxidants help protect the hair shaft from pollution and oxidation.

Natural thermal protection

Its natural heat-protective ingredients protect hair up to 200 °C and prevent breakage caused by blow-drying and straightening. Apply it before heating your hair.

How to choose a dry hair oil?

A texture that doesn't weigh it down

For daily use, choose a non-greasy formula. Apply 1 to 3 drops of the Day Serum—warmed between your hands—to the lengths and ends of your hair, whether it’s dry or slightly damp.

Protection from the heat

If you use a hair dryer or a flat iron, look for heat protection: in this case, natural heat-protective ingredients that provide protection up to 200 °C.

Ingredients that strengthen hair fibers

Plant-based ceramides help rebuild the lipid barrier and reduce moisture loss; organic jojoba oil deeply nourishes the skin.

A clear formula

99% naturally derived ingredients, free of silicones and parabens, with a 100% natural fragrance.

Who is our dry hair oil intended for?

Dry, dehydrated, coarse, or dull hair

The Day Serum provides intensive repair for the mid-lengths and ends, and nourishes the hair shaft without weighing it down.

Hair exposed to heat and pollution

Blow-drying, straightening, pollution: natural heat protection up to 200 °C and natural antioxidants support the hair fiber every day.

Curly, Wavy, and Kinky Hair

It controls frizz without weighing hair down and provides instant shine and radiance: hair is supple, smooth, and luminous.

All hair types that lack softness

Use before blow-drying or as a finishing touch, ideally after Le Shampoing and Le Masque.

The Day Serum is made in Brittany.