The Scrub
39,00€
Shampoo · 200 ml
The Shampoo – Moisturizing, sulfate-free, with hyaluronic acid
4.8 180 reviewsGently cleanses and deeply moisturizes without weighing hair down.
€35.00Original price:
- No water added; made with organic hydrosols
- 98% naturally derived ingredients
- Sulfate-, silicone- and paraben-free
With this product, spend just 25.00€ more to qualify for free shipping in France
This treatment is also available as part of a routine
Hair Hydration Routine
€70.00- Made in Brittany, in small batches
- A free accessory with every order
The Essentials
The Shampoo at a Glance
A floral shampoo that gently cleanses, intensely moisturizes, soothes, and brightens—with no added water.
For what purposes?
Deep Hydration · Dull hair, loss of shine · Frizz · Sensitive or irritated scalp · Dry scalp
What hair types is it for?
Suitable for all hair types, and ideal for dry, dull, damaged, or sensitized hair, as well as for normal to sensitive scalps.
Key assets
Organic Hydrosols: Damask Rose, Chamomile, Orange Blossom
Active Ingredients: Cationic hyaluronic acid, plant-based keratin, prebiotics
Terms and Conditions
Free of sulfates, silicones, and parabens · Free of PEG and mineral oils · 100% natural fragrance
A moisturizing shampoo designed as a skincare treatment
The shampoo has been formulated as a treatment in its own right: it cleanses, then moisturizes. Its water-free formula combines organic hydrosols, hyaluronic acid, and plant-based keratin to nourish hair that is dry, tired, or sensitized by coloring. The lather remains gentle, the scalp feels comfortable, and the hair regains its suppleness without feeling weighed down. A natural shampoo that feels like a full-fledged hair care treatment, not just a step in the routine. You can use it every time you wash your hair, either on its own or before applying your at-home hair mask.
Its Benefits
What Shampoo Does for Your Hair
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Hydrates without weighing down the skin
Deep, targeted hydration that plumps the hair shaft and protects it from dehydration.
Thanks to cationic hyaluronic acid, which binds to the fiber
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Soothes the scalp
A soothing and moisturizing effect from the moment it touches the skin, throughout the wash.
Thanks to organic hydrosols made from Damask rose, chamomile, and orange blossom
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Strengthens hair, reduces breakage
Strengthens the hair's internal structure, improves its elasticity, and reduces breakage.
Thanks to plant-based keratin: wheat, corn, and soy proteins
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Gently cleanses while respecting the microbiome
Prebiotics nourish the skin's flora and stabilize the scalp's microbiome.
Thanks to mild cleansing agents and prebiotics
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Restores shine and suppleness
The acidic pH of hydrosols, which is gentle on the cuticle, enhances natural shine.
Thanks to organic hydrosols with an acidic pH that is compatible with the cuticle
Video
Your Feedback on Video
See how the shampoo works in real-life routines, on different hair types.
- A gentle foam that cleans without stripping the skin
- Smoother hair, without weighing it down
- Also suitable for colored or highlighted hair
The Ritual
How to Use It
In practice
- When
- Use twice with each wash for best results
- Where to apply it
- Apply to a thoroughly wet scalp; never use on hair that is too dry
- Rinsing
- Rinse very thoroughly: essential for shine and lightness
- Frequency
- Suitable for daily use, or for use alternately with the Scrub
- Good to know
- Add a little water to create a lather: the water-free formula activates when it comes into contact with moisture
The formula
What's in the formula
Organic hydrosols
Damask rose hydrosol
Moisturizes and adds shine
Restores moisture to the hair and scalp, enhances natural shine, and makes hair more supple and easier to style.
Certified organic
Chamomile hydrosol
Soothes the scalp
Selected for its soothing properties: it calms and soothes the scalp while adding shine to the hair.
Certified organic
Orange blossom hydrosol
Revitalizes and tones
Revitalizes tired hair and stimulates the scalp thanks to its invigorating properties.
Certified organic
Skincare Ingredients
Cationic hyaluronic acid
Deeply hydrates
Targets damaged areas of the hair shaft for deep hydration and protects each strand with a lightweight film.
Plant keratin
Strengthens the fiber
A complex of 3 hydrolyzed plant proteins: helps smooth the cuticle and strengthen damaged hair.
Wheat, corn, soybeans
Prebiotics
Balances the scalp
Promote a balanced microbiome for a healthy scalp and stronger hair.
List of Ingredients (INCI)
Rosa Damascena Flower Water, Aqua (Water), Decyl Glucoside, Disodium Cocoyl Glutamate, Citrus Aurantium Amara (Bitter Orange) Flower Water, Chamomilla Recutita (Matricaria) Flower/Leaf/Stem Extract, Lauryl Glucoside, Glycerin, Xanthan Gum, Parfum (Fragrance), Alpha-Glucan Oligosaccharide, Benzyl Alcohol, Citric Acid, Menthyl Lactate, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein, Lactobacillus Ferment, Citrus Aurantium Peel Oil, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Linalool, Limonene, 1,2-Hexanediol, Vanillin, Hexadecanolactone, Dehydroacetic Acid, Sodium Benzoate, Sodium Hyaluronate, Cananga Odorata Oil/Extract, Citronellol, Hydroxypropyltrimonium Hyaluronate, Juniperus Virginiana Oil, Ethylhexylglycerin, Hydrolyzed Sodium Hyaluronate
Olfactory Signature
In the daily routine
The Complete Routine
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Step 1
Purify
Cleanses and rebalances the scalp.
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Step 2You are here
Cleanse
The Shampoo
35,00€ -
Step 3To complete
Nourish
The Mask
49,00€Repairs, nourishes, and softens.
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Step 4
Protect
The Day Serum
35,00€Protects and enhances.
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Step 5
Rejuvenate, in the evening
The Night Serum
35,00€Moisturizes, soothes, and revitalizes the scalp in the evening.
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The Complete Routine
The Complete Routine
€165.00Original price: €193 .00Save €28.00
Customer Reviews
What You Have to Say
Reviews are subject to our review and moderation process. Learn more
"The Difference," by Alexis
Madame d'Alexis Shampoo or Classic Shampoo: What's Different
Shampoo Madame d'Alexis
Classic shampoo
VS
No added water: a formula based on organic floral hydrosols.
In most shampoos, water is the first ingredient.
Gently cleanses without irritating the scalp.
How gentle a wash is depends on the surfactants chosen.
Respects the scalp's natural balance thanks to prebiotics.
The active ingredients used for the scalp vary depending on the formula.
Softness, shine, and suppleness, with plant-based keratin and hyaluronic acid.
Not all shampoos contain active ingredients.
Free from sulfates, parabens, and silicones.
May contain sulfates or silicones.
Questions
Frequently Asked Questions
Why replace water with hydrosols in the formula?
The water-based component of the shampoo is entirely replaced by organic hydrosols of Damask rose, chamomile, and orange blossom. Water does not interact with the cuticle; the hydrosols provide a soothing and moisturizing effect upon contact, with a naturally acidic pH that is compatible with the cuticle.
How often should I use the shampoo?
It is suitable for daily use or as an alternative to the Scrub. For best results, shampoo twice: the first wash removes impurities, sebum, and residue, while the second allows the active ingredients to take full effect.
How do you apply it?
Apply to a thoroughly wet scalp; never use on hair that is too dry. Gently massage with your fingertips, add a little water to create a lather (the waterless formula activates when wet), then rinse very thoroughly.
Does the sulfate-free shampoo lather?
Yes. It is formulated without sulfates and contains mild cleansing agents (decyl glucoside, disodium cocoyl glutamate) to create a light lather that activates with just a little water.
Can it be used on colored or highlighted hair?
Yes. The shampoo is one of the Madame d'Alexis products recommended for colored or highlighted hair. It is sulfate-free, silicone-free, and paraben-free.
What product should I use after shampooing?
The shampoo prepares the hair shaft. It works best when used in combination with the mask, followed by the Day Serum or Night Serum.
You Might Also Like
Oily Hair Routine
Scrub, Shampoo, and Night Serum with Organic Hydrosols
€99.00Original price: €109 .00
Further Reading
Sulfate- and silicone-free shampoo: why it makes all the difference
A traditional shampoo often cleanses with sulfates and owes part of its sensory appeal to silicones. Madame d'Alexis Shampoo takes a different approach: its cleansing base combines two gentle agents, decyl glucoside and disodium cocoyl glutamate, which cleanse without stripping the hair. Its formula is free of sulfates, silicones, parabens, PEGs, and mineral oils, and its fragrance is 100% natural.
Most importantly, it is formulated without added water as a base. Whereas a conventional formula uses water simply as a carrier, this shampoo replaces it entirely with organic hydrosols of Damask rose, chamomile, and orange blossom. These hydrosols are active ingredients: their acidic pH is compatible with the hair cuticle, and they provide a soothing and moisturizing effect upon contact.
A cleansing routine that respects the scalp's microbiome
The shampoo contains prebiotics that nourish the skin's flora and stabilize the scalp's microbiome: washing becomes a treatment.
How Fiber Benefits from It
Three active ingredients work during the wash. Cationic hyaluronic acid provides deep, targeted hydration, a plumping effect, and protection against dehydration. Plant-based keratin from wheat, corn, and soy strengthens the hair fiber’s internal structure, improves its elasticity, and reduces breakage. Prebiotics, meanwhile, help maintain the scalp’s balance.
How to choose a natural shampoo?
Read the ingredient list before making any promises
A shampoo marketed as natural but formulated with sulfates is still a detergent-based shampoo. Look for mild cleansing agents, such as decyl glucoside and disodium cocoyl glutamate. They produce a light lather: adding a little water while massaging is enough to work it up.
Take a look at what's replacing water
This is the most telling criterion. In a formula with no added water, where the aqueous phase consists of organic hydrosols, the active ingredients are not diluted: they are carried by a base that is itself active. At Madame d'Alexis, these are Damask rose, chamomile, and orange blossom hydrosols.
Check the list of exclusions
Sulfate-free, silicone-free, paraben-free, PEG-free, and mineral oil-free: these exclusions form the foundation of a clean formula. Add a 100% natural fragrance and 98% naturally derived ingredients—that’s what sets this shampoo apart.
Adjust the speed to suit your scalp
The shampoo can be used every day, or alternated with an exfoliating treatment such as Le Scrub.
Who is our hyaluronic acid shampoo designed for?
For dry, dull, tired, or sensitized hair
This is where it really shines. The hydration provided by cationic hyaluronic acid and organic hydrosols helps restore softness, shine, and suppleness to hair that lacks these qualities.
For normal to sensitive scalps
The gentle cleansing formula and soothing floral waters are suitable for sensitive scalps. Prebiotics help maintain the balance of the skin's microbiome with every wash.
For all hair types
This shampoo is suitable for dry, oily, fine, colored, curly, combination, and damaged hair, and it moisturizes without weighing the hair down.
How to Use It
Apply to a thoroughly wet scalp as a two-step shampoo: massage in, add a little water to create a lather, then rinse very thoroughly. For a complete routine, follow with The Mask, then The Day Serum or The Night Serum.